Components of Research Design

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What is the primary goal of generalization in research?

To identify the most common characteristics among all cases (correct)
To prioritize flexibility over structure in research design
To focus on unique structures of individual cases
To eliminate irrelevant information from the research

What is a key characteristic of exploratory research design?

It is only used for descriptive research
It is highly structured and rigid
It is flexible and versatile (correct)
It is primarily used for conclusive research

What is the primary purpose of conclusive research design?

To evaluate and select from alternative courses of action (correct)
To explore new research questions
To predict the pattern of behavior
To describe market conditions and characteristics

What is the key difference between exploratory and descriptive research?

The formulation of specific objectives (D) Signup and view all the answers

What is the primary focus of descriptive research?

To describe and estimate characteristics and patterns (D) Signup and view all the answers

What is the result of descriptive research on exploratory research?

It restricts flexibility and versatility (D) Signup and view all the answers

What is the primary purpose of introducing a systematic approach to the research operation?

To guarantee the execution of the study in the right sequence (B) Signup and view all the answers

What is the primary function of hypotheses in research design?

To provide a tentative answer to the research problem (A) Signup and view all the answers

Which of the following factors affects research design?

All of the above (D) Signup and view all the answers

What is the primary purpose of descriptive research?

To describe the characteristics of the research phenomenon (B) Signup and view all the answers

What is the difference between controllable and un-controllable variables?

Controllable variables can be influenced by the researcher, and un-controllable variables cannot (A) Signup and view all the answers

What is the primary purpose of exploratory research design?

To explore the research problem (D) Signup and view all the answers

What is the main advantage of using panel data in research?

It better handles errors associated with reporting past behavior (A) Signup and view all the answers

What is the primary difference between field studies and surveys?

The scope of the research (A) Signup and view all the answers

What type of cross-sectional design involves drawing multiple samples of respondents from a population?

Multiple cross-sectional design (A) Signup and view all the answers

What is a cohort in the context of cohort analysis?

A group of respondents who experience the same event within the same time interval (C) Signup and view all the answers

What is the purpose of cohort analysis in research?

To identify trends over time (D) Signup and view all the answers

Which type of research design is most frequently used in marketing?

Cross-sectional research (D) Signup and view all the answers

What is the primary purpose of causal research?

To establish cause-and-effect relationships (A) Signup and view all the answers

When is causal research typically conducted?

When determining the nature of relationships between variables (B) Signup and view all the answers

What is essential for the success of causal research?

A strong degree of planning on the design (A) Signup and view all the answers

What is the goal of identifying causal variables in research?

To predict the effect of a variable (C) Signup and view all the answers

Why is causal research important for marketers?

Because it allows them to base their decisions on assumed causal relationships (B) Signup and view all the answers

What is the primary purpose of formal design in descriptive research?

To specify the methods for selecting sources of information and collecting data (C) Signup and view all the answers

What is the main advantage of using panel data in longitudinal research?

It possesses advantages with respect to the information collected (D) Signup and view all the answers

What is the main difference between longitudinal and cross-sectional research designs?

Longitudinal research involves fixing a panel, while cross-sectional research does not (A) Signup and view all the answers

Why is it essential to have a clear specification of the 'who', 'when', 'where', 'what', 'why', and 'how' in descriptive studies?

To restrain the collection of unnecessary data (A) Signup and view all the answers

What is the primary method of collecting data in descriptive studies?

Questionnaire, structured interviews, and observations (B) Signup and view all the answers

What happens when there is a dropout of existing members in a longitudinal research panel?

New members are included to maintain representativeness (A) Signup and view all the answers