29 Questions
What is the primary goal of generalization in research?
To identify the most common characteristics among all cases
What is a key characteristic of exploratory research design?
It is flexible and versatile
What is the primary purpose of conclusive research design?
To evaluate and select from alternative courses of action
What is the key difference between exploratory and descriptive research?
The formulation of specific objectives
What is the primary focus of descriptive research?
To describe and estimate characteristics and patterns
What is the result of descriptive research on exploratory research?
It restricts flexibility and versatility
What is the primary purpose of introducing a systematic approach to the research operation?
To guarantee the execution of the study in the right sequence
What is the primary function of hypotheses in research design?
To provide a tentative answer to the research problem
Which of the following factors affects research design?
All of the above
What is the primary purpose of descriptive research?
To describe the characteristics of the research phenomenon
What is the difference between controllable and un-controllable variables?
Controllable variables can be influenced by the researcher, and un-controllable variables cannot
What is the primary purpose of exploratory research design?
To explore the research problem
What is the main advantage of using panel data in research?
It better handles errors associated with reporting past behavior
What is the primary difference between field studies and surveys?
The scope of the research
What type of cross-sectional design involves drawing multiple samples of respondents from a population?
Multiple cross-sectional design
What is a cohort in the context of cohort analysis?
A group of respondents who experience the same event within the same time interval
What is the purpose of cohort analysis in research?
To identify trends over time
Which type of research design is most frequently used in marketing?
Cross-sectional research
What is the primary purpose of causal research?
To establish cause-and-effect relationships
When is causal research typically conducted?
When determining the nature of relationships between variables
What is essential for the success of causal research?
A strong degree of planning on the design
What is the goal of identifying causal variables in research?
To predict the effect of a variable
Why is causal research important for marketers?
Because it allows them to base their decisions on assumed causal relationships
What is the primary purpose of formal design in descriptive research?
To specify the methods for selecting sources of information and collecting data
What is the main advantage of using panel data in longitudinal research?
It possesses advantages with respect to the information collected
What is the main difference between longitudinal and cross-sectional research designs?
Longitudinal research involves fixing a panel, while cross-sectional research does not
Why is it essential to have a clear specification of the 'who', 'when', 'where', 'what', 'why', and 'how' in descriptive studies?
To restrain the collection of unnecessary data
What is the primary method of collecting data in descriptive studies?
Questionnaire, structured interviews, and observations
What happens when there is a dropout of existing members in a longitudinal research panel?
New members are included to maintain representativeness
This quiz covers the essential components of research design, including identifying research problems, reviewing literature, specifying hypotheses, and describing necessary data. It helps ensure a systematic approach to research operations, guaranteeing that all aspects of the study are addressed in the right sequence.
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