Comparing Tiger Sugar and Micro Trend in Milk Tea Craze
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Questions and Answers

What is the main difference between a Macro Trend and a Micro Trend?

  • Macro Trends are only based on Mega Trends, while Micro Trends are standalone.
  • Macro Trends represent consumer needs, while Micro Trends represent business management.
  • Macro Trends focus on large-scale changes, while Micro Trends focus on localized changes. (correct)
  • Macro Trends last longer than Micro Trends.

What was a characteristic of the Milk Tea Craze mentioned in the text?

  • People lining up for hours to purchase milk tea. (correct)
  • Milk tea stores were struggling to attract customers during the craze.
  • Consumers showed no interest in trying new milk tea flavors.
  • The milk tea trend lasted for 7-10 years.

What is a key characteristic of Consumer Trends as per the text?

  • Consumer Trends last for about 10-15 years before fading away.
  • Consumer Trends are solely influenced by Mega Trends.
  • Consumer Trends reflect the changing needs and preferences of consumers. (correct)
  • Consumer Trends have no impact on business management decisions.

How are Classics described in the text?

<p>Classics represent community and are sophisticated pieces. (A)</p> Signup and view all the answers

What role do Micro Trends play in relation to Mega Trends as mentioned in the text?

<p>Micro Trends follow Mega Trends and continue their progression. (A)</p> Signup and view all the answers

What do trends signify?

<p>Activity or object which appears suddenly and achieves widespread popularity. (C)</p> Signup and view all the answers

How can Classic trends be distinguished from dying trends or less significant trends?

<p>Classic trends represent items that have stood the test of time. (C)</p> Signup and view all the answers

Which term is often used to describe something that is fashionable or popular?

<p>Craze (A)</p> Signup and view all the answers

In the context of trends, what does 'Classic' refer to?

<p>An object or style that never goes out of fashion. (B)</p> Signup and view all the answers

What is a characteristic of consumer trends?

<p>Increasing support for a popular party, faction, or cause. (B)</p> Signup and view all the answers

What is a micro trend?

<p>A pattern for a gradual change in the process, output, condition, or direction. (A)</p> Signup and view all the answers

Which of the following best describes the role of early adopters in the context of trends?

<p>Early adopters have significant influence and help drive the development of new ideas and trends. (C)</p> Signup and view all the answers

What term is commonly used to refer to something that is currently fashionable or popular?

<p><em>Trends</em> (C)</p> Signup and view all the answers

What is the relationship between trends and changes according to the passage?

<p>Trends can reflect both increases and decreases in a particular idea, event, or condition. (A)</p> Signup and view all the answers

How does the passage describe the relationship between innovations and trends?

<p>Innovations cannot be considered trends, and trends cannot exist without innovations. (B)</p> Signup and view all the answers

What does the passage suggest about the late majority in the context of trends?

<p>The late majority do not easily jump onto a trend and need to observe how the early majority is doing before joining in. (B)</p> Signup and view all the answers

According to the passage, what is the relationship between trends and consumer behavior?

<p>Trends are a reflection of changing consumer needs and aims, and evolve continuously to sustain and survive. (A)</p> Signup and view all the answers

What does the passage suggest about the relationship between micro trends and macro trends?

<p>Micro trends and macro trends are interconnected, with micro trends often blending together to form larger macro trends. (A)</p> Signup and view all the answers

Study Notes

  • Macro Trends indicate large, overarching societal shifts, whereas Micro Trends are specific movements within a niche or subculture.
  • Micro Trends can serve as indicators or early signs within a broader Macro Trend.

Milk Tea Craze

  • The Milk Tea Craze is characterized by rapid popularity and intense consumer enthusiasm, particularly among younger demographics.
  • Consumer Trends highlight shifts in preferences and behaviors, influenced by various factors such as technology, culture, and economics.

Classics

  • Classics are trends characterized by enduring appeal and longevity, often maintaining relevance over time as consumer tastes evolve.
  • Micro Trends act as the building blocks or components of Mega Trends, helping to shape and redefine broader cultural movements.
  • Trends signify evolving consumer interests and societal changes, reflecting what is currently valued or sought after by the public.
  • Classic trends are identifiable by their lasting impact and widespread acceptance, in contrast to dying or insignificant trends that fade quickly.

Fashionable Terms

  • The term "on-trend" is often used to describe something that is fashionable or currently popular.

Definition of 'Classic'

  • In the context of trends, 'Classic' refers to styles or ideas that maintain relevance and allure over extended periods.
  • A key characteristic of consumer trends is their ability to adapt and change in response to societal influences and innovations.

Definition of Micro Trend

  • A Micro Trend is a short-lived shift in consumer behavior that usually reflects specific tastes or interests.

Role of Early Adopters

  • Early adopters are crucial in shaping and promoting trends by embracing new ideas and products before they reach mainstream acceptance.

Common Terms for Fashionability

  • "Trendy" or "in vogue" are commonly used to refer to something that is currently fashionable or popular.
  • Trends are closely linked to changes in consumer behavior, driven by evolving preferences and market dynamics.
  • Innovations often spark new trends, influencing consumer consumption patterns and encouraging shifts in market demand.
  • The late majority refers to consumers who adopt trends after they have been established and proven popular among earlier groups.
  • Trends significantly affect consumer behavior, guiding purchasing decisions and influencing lifestyle choices.
  • Micro Trends can provide insights into Macro Trends, often highlighting emerging preferences that signal larger cultural shifts.

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Explore the differences between Tiger Sugar and Micro Trend in the Milk Tea Craze, focusing on consumer needs and market trends in different countries like Taiwan, Singapore, Hong Kong, and the Philippines. Understand the impact of changing consumer needs on business management.

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