18 Questions
What is the main difference between a Macro Trend and a Micro Trend?
Macro Trends focus on large-scale changes, while Micro Trends focus on localized changes.
What was a characteristic of the Milk Tea Craze mentioned in the text?
People lining up for hours to purchase milk tea.
What is a key characteristic of Consumer Trends as per the text?
Consumer Trends reflect the changing needs and preferences of consumers.
How are Classics described in the text?
Classics represent community and are sophisticated pieces.
What role do Micro Trends play in relation to Mega Trends as mentioned in the text?
Micro Trends follow Mega Trends and continue their progression.
What do trends signify?
Activity or object which appears suddenly and achieves widespread popularity.
How can Classic trends be distinguished from dying trends or less significant trends?
Classic trends represent items that have stood the test of time.
Which term is often used to describe something that is fashionable or popular?
Craze
In the context of trends, what does 'Classic' refer to?
An object or style that never goes out of fashion.
What is a characteristic of consumer trends?
Increasing support for a popular party, faction, or cause.
What is a micro trend?
A pattern for a gradual change in the process, output, condition, or direction.
Which of the following best describes the role of early adopters in the context of trends?
Early adopters have significant influence and help drive the development of new ideas and trends.
What term is commonly used to refer to something that is currently fashionable or popular?
Trends
What is the relationship between trends and changes according to the passage?
Trends can reflect both increases and decreases in a particular idea, event, or condition.
How does the passage describe the relationship between innovations and trends?
Innovations cannot be considered trends, and trends cannot exist without innovations.
What does the passage suggest about the late majority in the context of trends?
The late majority do not easily jump onto a trend and need to observe how the early majority is doing before joining in.
According to the passage, what is the relationship between trends and consumer behavior?
Trends are a reflection of changing consumer needs and aims, and evolve continuously to sustain and survive.
What does the passage suggest about the relationship between micro trends and macro trends?
Micro trends and macro trends are interconnected, with micro trends often blending together to form larger macro trends.
Explore the differences between Tiger Sugar and Micro Trend in the Milk Tea Craze, focusing on consumer needs and market trends in different countries like Taiwan, Singapore, Hong Kong, and the Philippines. Understand the impact of changing consumer needs on business management.
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