Podcast
Questions and Answers
What is the term for a company that is controlled by another company?
What is the term for a company that is controlled by another company?
- Headquarters
- Subsidiary (correct)
- Sales team
- Distribution Centre
Which term refers to a location where products are stored before distribution?
Which term refers to a location where products are stored before distribution?
- Warehouse (correct)
- Research project
- Service Centre
- Call Centre
What is typically the primary focus of a sales team within a company?
What is typically the primary focus of a sales team within a company?
- Conducting research projects
- Customer service
- Managing company headquarters
- Sales and revenue generation (correct)
Which of the following terms best describes a structured approach to company management?
Which of the following terms best describes a structured approach to company management?
What is known as the central office of a company?
What is known as the central office of a company?
Which of the following phrases is associated with improving organizational efficiency?
Which of the following phrases is associated with improving organizational efficiency?
What is the primary function of Human Resources (HR) in a company?
What is the primary function of Human Resources (HR) in a company?
Which activity involves addressing customer feedback directly?
Which activity involves addressing customer feedback directly?
Which of the following best describes the role of Finance in a company?
Which of the following best describes the role of Finance in a company?
What does 'carry out research' refer to in a business context?
What does 'carry out research' refer to in a business context?
Which phrase indicates a leadership responsibility within an organization?
Which phrase indicates a leadership responsibility within an organization?
What is the purpose of issuing press releases?
What is the purpose of issuing press releases?
Which of the following functions is NOT typically associated with Logistics?
Which of the following functions is NOT typically associated with Logistics?
Which term refers to the process of promoting goods or services?
Which term refers to the process of promoting goods or services?
What does the term 'Decentralised' imply about an organization?
What does the term 'Decentralised' imply about an organization?
Which of the following is NOT a type of advertising media?
Which of the following is NOT a type of advertising media?
What does a 'Unique Selling Point' (USP) represent in marketing?
What does a 'Unique Selling Point' (USP) represent in marketing?
Which type of organization is described as 'Hierarchical'?
Which type of organization is described as 'Hierarchical'?
Which term refers to a sponsored article intended to resemble editorial content?
Which term refers to a sponsored article intended to resemble editorial content?
What is the primary purpose of a 'Key message' in advertising?
What is the primary purpose of a 'Key message' in advertising?
Which statement best defines a 'Caring' organization?
Which statement best defines a 'Caring' organization?
What is the purpose of product placement in advertising?
What is the purpose of product placement in advertising?
Which method of advertising is aimed at achieving record sales?
Which method of advertising is aimed at achieving record sales?
What is one key benefit of outdoor advertising?
What is one key benefit of outdoor advertising?
What is a common goal of a publicity stunt?
What is a common goal of a publicity stunt?
Which of the following best describes the term 'teaser advertisement'?
Which of the following best describes the term 'teaser advertisement'?
Which method focuses on the direct appeal to consumers through personal recommendations?
Which method focuses on the direct appeal to consumers through personal recommendations?
What does 'to invest in' imply in the context of advertising?
What does 'to invest in' imply in the context of advertising?
Which option is not a method directly related to increasing sales?
Which option is not a method directly related to increasing sales?
Flashcards
Subsidiary
Subsidiary
A company that is owned and controlled by another company.
Factory/Plant
Factory/Plant
A place where products are made.
Customer care
Customer care
A department dedicated to helping customers.
Warehouse
Warehouse
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Business objectives
Business objectives
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Human Resources (HR)
Human Resources (HR)
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R&D
R&D
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Customer Services
Customer Services
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Sales and Marketing
Sales and Marketing
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Production
Production
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Finance
Finance
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Administration
Administration
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Legal
Legal
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Billboards
Billboards
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Unique Selling Point (USP)
Unique Selling Point (USP)
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Target Audience
Target Audience
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Key Message
Key Message
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Advertorial
Advertorial
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Centralized Organization
Centralized Organization
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Decentralized Organization
Decentralized Organization
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Hierarchical Organization
Hierarchical Organization
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To push limits
To push limits
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Outdoor advertising
Outdoor advertising
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Product placement
Product placement
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Sponsorship
Sponsorship
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Slogan
Slogan
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Teaser advertisement
Teaser advertisement
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Viral advertising
Viral advertising
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Word-of-mouth marketing
Word-of-mouth marketing
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Study Notes
Company Structure and Departments
- Subsidiary: a company that is owned by another.
- Factory/Plant: a manufacturing facility.
- Call Centre: a centre for handling phone calls.
- Service Centre: a centre for providing service.
- Headquarters: main office of a company.
- Distribution Centre: a centre for distributing goods.
- Warehouse: storage facility for goods.
- Outlet: a shop or point of sale.
- R&D: research and development.
- Customer Services: department for customer support.
- Human Resources (HR): department for personnel management.
- Sales and Marketing: department for sales and promotions.
- Finance: department handling financial matters.
- Legal: legal department.
- Logistics: department overseeing distribution and delivery.
- Production: manufacturing department.
- Administration: general management.
Company Activities
- Deal with complaints: address customer grievances.
- Draw up contracts: create official agreements.
- Carry out research: conduct studies.
- Train staff: provide training.
- Run advertising campaigns: initiate promotional efforts.
- Issue press releases: communicate information to the media.
- Operate assembly lines: manage the production process.
- Prepare budgets/accounts: create financial plans/records.
- Keep records: maintain documentation.
- Transport goods: move products.
- Install and maintain systems: set up and maintain technology.
Noun Combinations
- Business objectives: targets of a business.
- Management style: the way in which a company is managed.
- Sales team: those responsible for selling.
- Customer care: customer service.
- Company headquarters: the main offices of a company.
- Product line: range of related products.
- Consumer goods: products intended for personal use.
- Research project: a study or investigation.
- Information technology: technology.
- Computer program: software.
Business Phrases
- Hold a meeting: convene a meeting.
- Make a recommendation: propose solutions.
- Discuss the relocation: talk about relocating.
- Persuade staff: convince employees.
- Boost profits: increase profits.
- Offer tax incentives: provide tax reductions.
- Improve working conditions: enhance workplace environment.
- Better communication: improve communication.
Networking & Company Introduction
- Nice to see you again: greeting.
- How's everything going? checking on another person's well-being.
- Jak leci? (Polish for) how's it going?.
- I'm in charge of... indicating responsibility.
- Can I introduce you to...? introducing someone to someone else.
- You and Tom have something in common. indicating shared interests.
- We have subsidiaries in... indicating that company has locations in various regions.
- Could I have their contact details? a request for contact information.
Describing Organisations
- Bureaucratic: rigid and formal structure.
- Decentralised: various decision-making points.
- Impersonal: lack of personal touch.
- Caring: empathy and concern for others.
- Democratic: decision-making involves many people.
- Market-driven: decisions based on market trends.
- Centralised: decisions made from one point.
- Dynamic: changes rapidly.
- Professional: proficient in their field.
- Conservative: traditional viewpoints.
- Hierarchical: a strict structure, where people are ranked.
- Progressive: modern and forward-thinking.
Advertising Media/Methods
- Advertisement/Advertising: promotion.
- Advertising Media: formats to promote a product/service.
- Advertorials: sponsored articles.
- Banner ads: visual advertisements.
- Billboards: large outdoor ads.
- Commercial: TV ads.
- Flyers/Leaflets: printed materials.
- Pop-ups: ads that appear on websites.
- Posters: large visual ads.
- Radio spot: radio advertising.
- Press coverage: media attention.
- Outdoor advertising: displays outside buildings.
- Product placement: advertising by showing product in media.
- Sponsorship: investing in an event/activity.
- Television commercial (TVC): promotional messages on TV.
- Campaign: a series of promotional activities.
- Publicity stunt: an unusual event for promotion.
- Teaser advertisement: an ad that reveals information gradually.
- Viral advertising: spread through social media.
- Word-of-mouth: recommendation from others.
- Free samples: offer of products/service.
- Exhibition: product presentations.
- Slogan: motto.
- Endorsement: support from celebrities.
Unique Selling Point (USP)
- Unique Selling Point (USP): a unique feature of a product/service.
Target Audience
- Target audience: the people to whom a product or service is directed.
Advertising Campaign Elements
- Key message: the main point of a commercial.
- To launch a campaign: to start a campaign.
- To capture imagination: to attract attention.
- To break boundaries: surpassing limitations.
- To innovate: introduce new ideas.
- To generate buzz: create excitement.
- To create awareness: make people aware of a product.
- To increase exposure: make a product more visible.
- Record sales: very high sales.
- To go viral: to rapidly spread.
Prepositions
- To focus on: to concentrate on.
- To result in: to lead to.
- To be in charge of: to be responsible for.
- To work on: to concentrate on.
- To appeal to: to attract.
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Description
Test your knowledge about the various structures and departments within a company. This quiz covers key terms like subsidiaries, headquarters, and various functional departments such as HR, finance, and logistics. Perfect for anyone looking to understand business organization better.