Podcast
Questions and Answers
What is the term for a company that is controlled by another company?
What is the term for a company that is controlled by another company?
Which term refers to a location where products are stored before distribution?
Which term refers to a location where products are stored before distribution?
What is typically the primary focus of a sales team within a company?
What is typically the primary focus of a sales team within a company?
Which of the following terms best describes a structured approach to company management?
Which of the following terms best describes a structured approach to company management?
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What is known as the central office of a company?
What is known as the central office of a company?
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Which of the following phrases is associated with improving organizational efficiency?
Which of the following phrases is associated with improving organizational efficiency?
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What is the primary function of Human Resources (HR) in a company?
What is the primary function of Human Resources (HR) in a company?
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Which activity involves addressing customer feedback directly?
Which activity involves addressing customer feedback directly?
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Which of the following best describes the role of Finance in a company?
Which of the following best describes the role of Finance in a company?
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What does 'carry out research' refer to in a business context?
What does 'carry out research' refer to in a business context?
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Which phrase indicates a leadership responsibility within an organization?
Which phrase indicates a leadership responsibility within an organization?
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What is the purpose of issuing press releases?
What is the purpose of issuing press releases?
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Which of the following functions is NOT typically associated with Logistics?
Which of the following functions is NOT typically associated with Logistics?
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Which term refers to the process of promoting goods or services?
Which term refers to the process of promoting goods or services?
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What does the term 'Decentralised' imply about an organization?
What does the term 'Decentralised' imply about an organization?
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Which of the following is NOT a type of advertising media?
Which of the following is NOT a type of advertising media?
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What does a 'Unique Selling Point' (USP) represent in marketing?
What does a 'Unique Selling Point' (USP) represent in marketing?
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Which type of organization is described as 'Hierarchical'?
Which type of organization is described as 'Hierarchical'?
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Which term refers to a sponsored article intended to resemble editorial content?
Which term refers to a sponsored article intended to resemble editorial content?
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What is the primary purpose of a 'Key message' in advertising?
What is the primary purpose of a 'Key message' in advertising?
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Which statement best defines a 'Caring' organization?
Which statement best defines a 'Caring' organization?
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What is the purpose of product placement in advertising?
What is the purpose of product placement in advertising?
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Which method of advertising is aimed at achieving record sales?
Which method of advertising is aimed at achieving record sales?
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What is one key benefit of outdoor advertising?
What is one key benefit of outdoor advertising?
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What is a common goal of a publicity stunt?
What is a common goal of a publicity stunt?
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Which of the following best describes the term 'teaser advertisement'?
Which of the following best describes the term 'teaser advertisement'?
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Which method focuses on the direct appeal to consumers through personal recommendations?
Which method focuses on the direct appeal to consumers through personal recommendations?
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What does 'to invest in' imply in the context of advertising?
What does 'to invest in' imply in the context of advertising?
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Which option is not a method directly related to increasing sales?
Which option is not a method directly related to increasing sales?
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Study Notes
Company Structure and Departments
- Subsidiary: a company that is owned by another.
- Factory/Plant: a manufacturing facility.
- Call Centre: a centre for handling phone calls.
- Service Centre: a centre for providing service.
- Headquarters: main office of a company.
- Distribution Centre: a centre for distributing goods.
- Warehouse: storage facility for goods.
- Outlet: a shop or point of sale.
- R&D: research and development.
- Customer Services: department for customer support.
- Human Resources (HR): department for personnel management.
- Sales and Marketing: department for sales and promotions.
- Finance: department handling financial matters.
- Legal: legal department.
- Logistics: department overseeing distribution and delivery.
- Production: manufacturing department.
- Administration: general management.
Company Activities
- Deal with complaints: address customer grievances.
- Draw up contracts: create official agreements.
- Carry out research: conduct studies.
- Train staff: provide training.
- Run advertising campaigns: initiate promotional efforts.
- Issue press releases: communicate information to the media.
- Operate assembly lines: manage the production process.
- Prepare budgets/accounts: create financial plans/records.
- Keep records: maintain documentation.
- Transport goods: move products.
- Install and maintain systems: set up and maintain technology.
Noun Combinations
- Business objectives: targets of a business.
- Management style: the way in which a company is managed.
- Sales team: those responsible for selling.
- Customer care: customer service.
- Company headquarters: the main offices of a company.
- Product line: range of related products.
- Consumer goods: products intended for personal use.
- Research project: a study or investigation.
- Information technology: technology.
- Computer program: software.
Business Phrases
- Hold a meeting: convene a meeting.
- Make a recommendation: propose solutions.
- Discuss the relocation: talk about relocating.
- Persuade staff: convince employees.
- Boost profits: increase profits.
- Offer tax incentives: provide tax reductions.
- Improve working conditions: enhance workplace environment.
- Better communication: improve communication.
Networking & Company Introduction
- Nice to see you again: greeting.
- How's everything going? checking on another person's well-being.
- Jak leci? (Polish for) how's it going?.
- I'm in charge of... indicating responsibility.
- Can I introduce you to...? introducing someone to someone else.
- You and Tom have something in common. indicating shared interests.
- We have subsidiaries in... indicating that company has locations in various regions.
- Could I have their contact details? a request for contact information.
Describing Organisations
- Bureaucratic: rigid and formal structure.
- Decentralised: various decision-making points.
- Impersonal: lack of personal touch.
- Caring: empathy and concern for others.
- Democratic: decision-making involves many people.
- Market-driven: decisions based on market trends.
- Centralised: decisions made from one point.
- Dynamic: changes rapidly.
- Professional: proficient in their field.
- Conservative: traditional viewpoints.
- Hierarchical: a strict structure, where people are ranked.
- Progressive: modern and forward-thinking.
Advertising Media/Methods
- Advertisement/Advertising: promotion.
- Advertising Media: formats to promote a product/service.
- Advertorials: sponsored articles.
- Banner ads: visual advertisements.
- Billboards: large outdoor ads.
- Commercial: TV ads.
- Flyers/Leaflets: printed materials.
- Pop-ups: ads that appear on websites.
- Posters: large visual ads.
- Radio spot: radio advertising.
- Press coverage: media attention.
- Outdoor advertising: displays outside buildings.
- Product placement: advertising by showing product in media.
- Sponsorship: investing in an event/activity.
- Television commercial (TVC): promotional messages on TV.
- Campaign: a series of promotional activities.
- Publicity stunt: an unusual event for promotion.
- Teaser advertisement: an ad that reveals information gradually.
- Viral advertising: spread through social media.
- Word-of-mouth: recommendation from others.
- Free samples: offer of products/service.
- Exhibition: product presentations.
- Slogan: motto.
- Endorsement: support from celebrities.
Unique Selling Point (USP)
- Unique Selling Point (USP): a unique feature of a product/service.
Target Audience
- Target audience: the people to whom a product or service is directed.
Advertising Campaign Elements
- Key message: the main point of a commercial.
- To launch a campaign: to start a campaign.
- To capture imagination: to attract attention.
- To break boundaries: surpassing limitations.
- To innovate: introduce new ideas.
- To generate buzz: create excitement.
- To create awareness: make people aware of a product.
- To increase exposure: make a product more visible.
- Record sales: very high sales.
- To go viral: to rapidly spread.
Prepositions
- To focus on: to concentrate on.
- To result in: to lead to.
- To be in charge of: to be responsible for.
- To work on: to concentrate on.
- To appeal to: to attract.
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Description
Test your knowledge about the various structures and departments within a company. This quiz covers key terms like subsidiaries, headquarters, and various functional departments such as HR, finance, and logistics. Perfect for anyone looking to understand business organization better.
