Company Structure and Departments Quiz
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Questions and Answers

What is the term for a company that is controlled by another company?

  • Headquarters
  • Subsidiary (correct)
  • Sales team
  • Distribution Centre

Which term refers to a location where products are stored before distribution?

  • Warehouse (correct)
  • Research project
  • Service Centre
  • Call Centre

What is typically the primary focus of a sales team within a company?

  • Conducting research projects
  • Customer service
  • Managing company headquarters
  • Sales and revenue generation (correct)

Which of the following terms best describes a structured approach to company management?

<p>Management style (C)</p> Signup and view all the answers

What is known as the central office of a company?

<p>Company headquarters (B)</p> Signup and view all the answers

Which of the following phrases is associated with improving organizational efficiency?

<p>Boost profits (C)</p> Signup and view all the answers

What is the primary function of Human Resources (HR) in a company?

<p>Managing employee relations (A)</p> Signup and view all the answers

Which activity involves addressing customer feedback directly?

<p>Deal with complaints (D)</p> Signup and view all the answers

Which of the following best describes the role of Finance in a company?

<p>Offering tax incentives (A)</p> Signup and view all the answers

What does 'carry out research' refer to in a business context?

<p>Conducting studies for market analysis (B)</p> Signup and view all the answers

Which phrase indicates a leadership responsibility within an organization?

<p>I’m in charge of… (A)</p> Signup and view all the answers

What is the purpose of issuing press releases?

<p>To provide updates to stakeholders (A)</p> Signup and view all the answers

Which of the following functions is NOT typically associated with Logistics?

<p>Offering tax incentives (A)</p> Signup and view all the answers

Which term refers to the process of promoting goods or services?

<p>Advertising (D)</p> Signup and view all the answers

What does the term 'Decentralised' imply about an organization?

<p>Decisions are made at local branches (C)</p> Signup and view all the answers

Which of the following is NOT a type of advertising media?

<p>Promotional Events (C)</p> Signup and view all the answers

What does a 'Unique Selling Point' (USP) represent in marketing?

<p>A product's distinguishing characteristic (D)</p> Signup and view all the answers

Which type of organization is described as 'Hierarchical'?

<p>Has strict levels of authority and responsibility (B)</p> Signup and view all the answers

Which term refers to a sponsored article intended to resemble editorial content?

<p>Advertorial (A)</p> Signup and view all the answers

What is the primary purpose of a 'Key message' in advertising?

<p>To convey the main idea of the campaign (C)</p> Signup and view all the answers

Which statement best defines a 'Caring' organization?

<p>Values employee satisfaction and community welfare (B)</p> Signup and view all the answers

What is the purpose of product placement in advertising?

<p>To incorporate a product into a film or show (B)</p> Signup and view all the answers

Which method of advertising is aimed at achieving record sales?

<p>Viral advertising (B)</p> Signup and view all the answers

What is one key benefit of outdoor advertising?

<p>It increases exposure to a broader audience (B)</p> Signup and view all the answers

What is a common goal of a publicity stunt?

<p>To break boundaries in traditional advertising (A)</p> Signup and view all the answers

Which of the following best describes the term 'teaser advertisement'?

<p>A campaign that generates buzz before the full launch of a product (C)</p> Signup and view all the answers

Which method focuses on the direct appeal to consumers through personal recommendations?

<p>Word-of-mouth marketing (C)</p> Signup and view all the answers

What does 'to invest in' imply in the context of advertising?

<p>To allocate resources for future campaigns (C)</p> Signup and view all the answers

Which option is not a method directly related to increasing sales?

<p>Skydivers spell out a message (B)</p> Signup and view all the answers

Flashcards

Subsidiary

A company that is owned and controlled by another company.

Factory/Plant

A place where products are made.

Customer care

A department dedicated to helping customers.

Warehouse

A place where goods are stored before being shipped.

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Business objectives

The most important goals of a business.

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Human Resources (HR)

The department responsible for employee-related matters such as hiring, training, and payroll.

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R&D

The process of conducting research and development to create new products, improve existing ones, or solve specific problems.

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Customer Services

The department responsible for handling customer inquiries, complaints, and feedback.

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Sales and Marketing

The department responsible for creating and executing strategies to promote products and services and generate sales.

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Production

A department that deals with the production process, including manufacturing, assembling, and packaging of goods.

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Finance

The department that manages a company's financial resources, including budgeting, accounting, and investments.

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Administration

The department that manages the day-to-day operations of a company, including clerical tasks, administrative support, and maintaining records.

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Legal

The department that ensures a company's legal compliance, providing legal advice, and handling litigation.

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Billboards

An advertising media format using a large outdoor display to present advertising messages to passing pedestrians and drivers.

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Unique Selling Point (USP)

A concise statement of a product or service's unique and desirable features, setting it apart from competitors.

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Target Audience

A specific group of people who are most likely to be interested in a particular product or service.

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Key Message

The central message that an advertising campaign aims to convey to its target audience.

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Advertorial

A style of advertising that involves placing sponsored articles or content on websites and social media platforms, appearing as genuine editorial pieces but actually promoting a company or product.

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Centralized Organization

A system of organizing an organization where decision-making authority is concentrated at the top levels.

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Decentralized Organization

A system of organizing an organization where decision-making authority is delegated to lower levels of the organization.

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Hierarchical Organization

A system of organizing an organization where roles and responsibilities are clearly defined and arranged in a hierarchy.

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To push limits

To go beyond the usual limits or boundaries, to try something new and challenging.

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Outdoor advertising

A method of advertising that uses public spaces, such as billboards, posters, and street furniture.

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Product placement

The practice of placing a product or brand into a movie, TV show, or other media to increase its visibility.

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Sponsorship

A form of advertising where a company provides financial support to an event, organization, or person in return for promotional opportunities.

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Slogan

A short, memorable message used to promote a product or service.

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Teaser advertisement

A promotional message or campaign designed to create excitement and interest in a product or service.

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Viral advertising

An advertisement that spreads quickly through social networks and online platforms.

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Word-of-mouth marketing

Marketing that relies on word-of-mouth recommendations and customer reviews.

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Study Notes

Company Structure and Departments

  • Subsidiary: a company that is owned by another.
  • Factory/Plant: a manufacturing facility.
  • Call Centre: a centre for handling phone calls.
  • Service Centre: a centre for providing service.
  • Headquarters: main office of a company.
  • Distribution Centre: a centre for distributing goods.
  • Warehouse: storage facility for goods.
  • Outlet: a shop or point of sale.
  • R&D: research and development.
  • Customer Services: department for customer support.
  • Human Resources (HR): department for personnel management.
  • Sales and Marketing: department for sales and promotions.
  • Finance: department handling financial matters.
  • Legal: legal department.
  • Logistics: department overseeing distribution and delivery.
  • Production: manufacturing department.
  • Administration: general management.

Company Activities

  • Deal with complaints: address customer grievances.
  • Draw up contracts: create official agreements.
  • Carry out research: conduct studies.
  • Train staff: provide training.
  • Run advertising campaigns: initiate promotional efforts.
  • Issue press releases: communicate information to the media.
  • Operate assembly lines: manage the production process.
  • Prepare budgets/accounts: create financial plans/records.
  • Keep records: maintain documentation.
  • Transport goods: move products.
  • Install and maintain systems: set up and maintain technology.

Noun Combinations

  • Business objectives: targets of a business.
  • Management style: the way in which a company is managed.
  • Sales team: those responsible for selling.
  • Customer care: customer service.
  • Company headquarters: the main offices of a company.
  • Product line: range of related products.
  • Consumer goods: products intended for personal use.
  • Research project: a study or investigation.
  • Information technology: technology.
  • Computer program: software.

Business Phrases

  • Hold a meeting: convene a meeting.
  • Make a recommendation: propose solutions.
  • Discuss the relocation: talk about relocating.
  • Persuade staff: convince employees.
  • Boost profits: increase profits.
  • Offer tax incentives: provide tax reductions.
  • Improve working conditions: enhance workplace environment.
  • Better communication: improve communication.

Networking & Company Introduction

  • Nice to see you again: greeting.
  • How's everything going? checking on another person's well-being.
  • Jak leci? (Polish for) how's it going?.
  • I'm in charge of... indicating responsibility.
  • Can I introduce you to...? introducing someone to someone else.
  • You and Tom have something in common. indicating shared interests.
  • We have subsidiaries in... indicating that company has locations in various regions.
  • Could I have their contact details? a request for contact information.

Describing Organisations

  • Bureaucratic: rigid and formal structure.
  • Decentralised: various decision-making points.
  • Impersonal: lack of personal touch.
  • Caring: empathy and concern for others.
  • Democratic: decision-making involves many people.
  • Market-driven: decisions based on market trends.
  • Centralised: decisions made from one point.
  • Dynamic: changes rapidly.
  • Professional: proficient in their field.
  • Conservative: traditional viewpoints.
  • Hierarchical: a strict structure, where people are ranked.
  • Progressive: modern and forward-thinking.

Advertising Media/Methods

  • Advertisement/Advertising: promotion.
  • Advertising Media: formats to promote a product/service.
  • Advertorials: sponsored articles.
  • Banner ads: visual advertisements.
  • Billboards: large outdoor ads.
  • Commercial: TV ads.
  • Flyers/Leaflets: printed materials.
  • Pop-ups: ads that appear on websites.
  • Posters: large visual ads.
  • Radio spot: radio advertising.
  • Press coverage: media attention.
  • Outdoor advertising: displays outside buildings.
  • Product placement: advertising by showing product in media.
  • Sponsorship: investing in an event/activity.
  • Television commercial (TVC): promotional messages on TV.
  • Campaign: a series of promotional activities.
  • Publicity stunt: an unusual event for promotion.
  • Teaser advertisement: an ad that reveals information gradually.
  • Viral advertising: spread through social media.
  • Word-of-mouth: recommendation from others.
  • Free samples: offer of products/service.
  • Exhibition: product presentations.
  • Slogan: motto.
  • Endorsement: support from celebrities.

Unique Selling Point (USP)

  • Unique Selling Point (USP): a unique feature of a product/service.

Target Audience

  • Target audience: the people to whom a product or service is directed.

Advertising Campaign Elements

  • Key message: the main point of a commercial.
  • To launch a campaign: to start a campaign.
  • To capture imagination: to attract attention.
  • To break boundaries: surpassing limitations.
  • To innovate: introduce new ideas.
  • To generate buzz: create excitement.
  • To create awareness: make people aware of a product.
  • To increase exposure: make a product more visible.
  • Record sales: very high sales.
  • To go viral: to rapidly spread.

Prepositions

  • To focus on: to concentrate on.
  • To result in: to lead to.
  • To be in charge of: to be responsible for.
  • To work on: to concentrate on.
  • To appeal to: to attract.

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Test your knowledge about the various structures and departments within a company. This quiz covers key terms like subsidiaries, headquarters, and various functional departments such as HR, finance, and logistics. Perfect for anyone looking to understand business organization better.

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