Communications 205 Chapters 14 & 15 Flashcards
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Questions and Answers

What type of research preserves the form and content of human interaction?

  • Quantitative research
  • Mixed-methods research
  • Experimental research
  • Qualitative research (correct)

    • In qualitative research, what is discourse?

    The set of naturally occurring messages used as data.

    What is inductive analysis?

    The discovery and development of theory as they emerge from qualitative data.

    What does the model for qualitative research demonstrate?

    <p>The research process is not linear and interpretation can begin as soon as data are collected.</p> Signup and view all the answers

    Why is credibility essential to qualitative research?

    <p>Because multiple interpretations are likely, researchers want to demonstrate the quality of their interpretations.</p> Signup and view all the answers

    What is the purpose of triangulation in qualitative research?

    <p>To enhance the credibility of findings.</p> Signup and view all the answers

    What do research questions provide in qualitative research?

    <p>Focus and considerable latitude to the researcher.</p> Signup and view all the answers

    What types of data can be considered in qualitative research?

    <p>Anything that can be observed or captured.</p> Signup and view all the answers

    When do threats to credibility in qualitative research exist?

    <p>When data that fail to fit the explanation are not addressed.</p> Signup and view all the answers

    What are member checks in qualitative research?

    <p>They enhance credibility of data interpretation for participants.</p> Signup and view all the answers

    How are qualitative research methods characterized?

    <p>By sensitivity to the social construction of meaning and exploration of social phenomena.</p> Signup and view all the answers

    What is the role of research questions in qualitative research?

    <p>To guide qualitative research projects.</p> Signup and view all the answers

    What is the concept of data in qualitative research?

    <p>It is broadly defined.</p> Signup and view all the answers

    What do researchers assess in qualitative data?

    <p>The way in which meaning is constructed and the level of evidence.</p> Signup and view all the answers

    What are some advantages of qualitative research?

    <p>All of the above</p> Signup and view all the answers

    What are some limitations of qualitative research?

    <p>All of the above</p> Signup and view all the answers

    Who is the primary data collector in qualitative research?

    <p>The researcher.</p> Signup and view all the answers

    What is a complete observer in qualitative research?

    <p>A researcher who does not engage interactants.</p> Signup and view all the answers

    What is a key responsibility of the qualitative researcher?

    <p>Develop trust and rapport with participants</p> Signup and view all the answers

    What should sampling observations during qualitative research take into consideration?

    <p>All of the above</p> Signup and view all the answers

    What is maximum variation sampling?

    <p>A sampling method based on informational redundancy.</p> Signup and view all the answers

    How is gaining access to the interaction environment accomplished?

    <p>Sometimes through a gatekeeper or sponsor.</p> Signup and view all the answers

    Qualitative methodologies are generally more subjective than what?

    <p>Quantitative methodologies.</p> Signup and view all the answers

    What is a characteristic of qualitative data?

    <p>All of the above</p> Signup and view all the answers

    Why is the role of the researcher important in qualitative research?

    <p>Because the researcher is the primary data collection instrument.</p> Signup and view all the answers

    What roles can researchers use to immerse themselves in interaction settings?

    <p>Complete participant, participant as observer, observer as participant, or complete observer.</p> Signup and view all the answers

    What does developing the purpose for a research project create?

    <p>A road map for a qualitative study.</p> Signup and view all the answers

    What is the focus of a qualitative research study?

    <p>A broadly stated research question or statement of expectations.</p> Signup and view all the answers

    What do researchers plan when designing their qualitative study?

    <p>They recognize that flexibility in the field will likely be required.</p> Signup and view all the answers

    How do researchers find their samples for qualitative research?

    <p>All of the above</p> Signup and view all the answers

    What does gaining access to research include?

    <p>Making initial contact, negotiating access, and establishing entry parameters.</p> Signup and view all the answers

    How is qualitative data collected?

    <p>Through observation and note taking.</p> Signup and view all the answers

    Study Notes

    Qualitative Research Overview

    • Qualitative research captures the form and content of human interactions, emphasizing the meaning that emerges from these interactions.
    • Discourse in qualitative research refers to the naturally occurring messages that serve as data sources.

    Research Process and Analysis

    • Inductive analysis involves developing theories based on the qualitative data rather than testing pre-existing theories.
    • The qualitative research process is non-linear and flexible, guided by research questions with analysis starting soon after data collection.
    • Credibility in qualitative research is crucial due to the potential for multiple interpretations; researchers aim to validate their findings.

    Data and Research Questions

    • Research questions in qualitative studies provide a focus and often seek to understand "how" or "what" of a phenomenon.
    • Data in qualitative research is expansive and can encompass anything observable or captured, reflecting the complexity of human behavior and interactions.

    Ensuring Credibility

    • Threats to credibility arise when contradictory data is ignored, undermining interpretations and conclusions.
    • Member checks enhance data credibility by allowing participants to review and contribute to interpretations, potentially providing valuable insights.

    Characteristics of Qualitative Research

    • Qualitative research methods are sensitive to social constructions of meaning, employing empirical, inductive, and interpretive approaches.
    • Researchers collect data as the primary instrument and must navigate their influence on the research environment.

    Sampling and Access

    • Maximum variation sampling involves collecting data until redundancy is reached, ensuring a comprehensive understanding of the research topic.
    • Access to research settings often requires the assistance of gatekeepers or sponsors for effective engagement with participants.

    Researcher Role and Methodology

    • The researcher’s role is pivotal; they are the primary data collector and must adapt to the environment while building rapport with participants.
    • Various observational roles (complete participant, observer as participant, etc.) allow researchers to immerse in the interaction setting for richer data collection.

    Limitations and Advantages

    • Limitations of qualitative research include challenges in accessing communication environments and the potential alteration of participant behavior due to the researcher’s presence.
    • Advantages include the ability to gather nuanced insights about marginalized or non-participating populations, exploring communication elements often overlooked in quantitative studies.

    Data Collection and Flexibility

    • Qualitative data is gathered through observation and note-taking, requiring flexibility and adaptability in research design.
    • Researchers often utilize snowball, purposive, or maximum variation sampling strategies to identify study participants.

    Research Purpose and Planning

    • Defining the research purpose establishes a clear roadmap for the project, with a focus surrounding broad research questions or expectations.

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    Description

    Explore key concepts from Chapters 14 and 15 of Communications 205 through these flashcards. This quiz covers essential terms such as qualitative research, discourse, and inductive analysis, helping you grasp the fundamentals of qualitative research methodologies.

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