Podcast
Questions and Answers
What is the main focus of informative communication?
What is the main focus of informative communication?
- Providing a one-sided argument
- Persuading the audience to agree with a viewpoint
- Helping the audience understand a topic (correct)
- Entertaining the audience with jokes
According to ORBORN (2009), what are the deep impulses that give rise to informative communication?
According to ORBORN (2009), what are the deep impulses that give rise to informative communication?
- Seeking to limit awareness, avoiding competence, curiosity about irrelevant topics
- Seeking to persuade, becoming more competent, curiosity about the audience
- Seeking to entertain, gaining popularity, curiosity about current trends
- Seeking to expand awareness, becoming more competent, curiosity about how things work (correct)
What is the primary goal of persuasive communication?
What is the primary goal of persuasive communication?
- Entertaining the audience with captivating stories
- Shaping, reinforcing, or changing the audience's response (correct)
- Educating the audience on a specific topic
- Providing neutral information without any bias
What does informative communication involve giving rather than asking?
What does informative communication involve giving rather than asking?
What should be considered when preparing for an informative exchange?
What should be considered when preparing for an informative exchange?
Persuasive communication is focused on helping the audience understand a topic, issue, or technique in the easiest way.
Persuasive communication is focused on helping the audience understand a topic, issue, or technique in the easiest way.
Informative communication involves giving rather than asking.
Informative communication involves giving rather than asking.
Persuasive communication is intended to shape, reinforce, or change the response.
Persuasive communication is intended to shape, reinforce, or change the response.
When preparing for an informative exchange, it is important to consider if the topic is noteworthy to be considered informative.
When preparing for an informative exchange, it is important to consider if the topic is noteworthy to be considered informative.
According to ORBORN (2009), persuasive communication provides a choice among options.
According to ORBORN (2009), persuasive communication provides a choice among options.
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Study Notes
Informative Communication
- Involves giving information rather than asking questions to reduce or eliminate ignorance.
- Focuses on helping the audience understand a topic, issue, or technique in a simple and easy way.
- Arises out of three deep impulses:
- Expanding awareness of the world around us.
- Becoming more competent.
- Having curiosity about how things work and how they are made.
- Preparing for informative exchange involves asking oneself:
- Is the topic noteworthy to be considered informative.
- What do the recipients already know about the topic.
- What more do they need to know.
- Am I knowledgeable enough to help the receivers understand it.
Persuasive Communication
- Is an art of gaining fair and favorable consideration for one's point of view.
- Any message intended to shape, reinforce, or change the response.
- Provides a choice among options.
- Aims to influence the audience's attitudes, beliefs, or behaviors.
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