10 Questions
What is the main focus of informative communication?
Helping the audience understand a topic
According to ORBORN (2009), what are the deep impulses that give rise to informative communication?
Seeking to expand awareness, becoming more competent, curiosity about how things work
What is the primary goal of persuasive communication?
Shaping, reinforcing, or changing the audience's response
What does informative communication involve giving rather than asking?
Information
What should be considered when preparing for an informative exchange?
The noteworthiness of the topic and the audience's existing knowledge
Persuasive communication is focused on helping the audience understand a topic, issue, or technique in the easiest way.
False
Informative communication involves giving rather than asking.
True
Persuasive communication is intended to shape, reinforce, or change the response.
True
When preparing for an informative exchange, it is important to consider if the topic is noteworthy to be considered informative.
True
According to ORBORN (2009), persuasive communication provides a choice among options.
True
Study Notes
Informative Communication
- Involves giving information rather than asking questions to reduce or eliminate ignorance.
- Focuses on helping the audience understand a topic, issue, or technique in a simple and easy way.
- Arises out of three deep impulses:
- Expanding awareness of the world around us.
- Becoming more competent.
- Having curiosity about how things work and how they are made.
- Preparing for informative exchange involves asking oneself:
- Is the topic noteworthy to be considered informative.
- What do the recipients already know about the topic.
- What more do they need to know.
- Am I knowledgeable enough to help the receivers understand it.
Persuasive Communication
- Is an art of gaining fair and favorable consideration for one's point of view.
- Any message intended to shape, reinforce, or change the response.
- Provides a choice among options.
- Aims to influence the audience's attitudes, beliefs, or behaviors.
Test your knowledge of informative, persuasive, and argumentative communication with this quiz. Explore the key principles of informative communication and understand its role in reducing ignorance. Delve into the concepts of persuasive and argumentative communication to enhance your understanding of effective communication strategies.
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