Questions and Answers
Which of the following is not one of the themes valued by the field of communication studies?
The civil rights movement changed the field of communication studies by
encouraging communication scholars to look more critically at issues of power and race.
Communication research falls into four main categories:
quantitative, qualitative, critical, and rhetorical criticism.
Triangulation refers to
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Which of the following is NOT an example of intrapersonal communication?
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Studying how companies create, influence, and manage the relationships among their employees belongs to which area of the communication field?
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Explain why ethics is a central unifying theme in the diverse field of communication studies.
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Which of the following is NOT a principle of ethical communication?
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Symbols are
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The emoticons, emojis, and stickers we use when communicating online relate to which two themes that unify the communication field?
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Adelle and Irina are studying the new smoking policy on campus by interviewing students about their opinions. Each student will be interviewed twice, once by Adelle and once by Irina. This is known as methodological triangulation.
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The three unifying themes of the communication field are ethics, symbolic activity, and meaning.
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The study of self-talk belongs to the Interpersonal area of the communication field.
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Ethnography is a type of quantitative research.
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Rhetoric refers to the way in which people use gestures to communicate.
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Quantitative research includes statistics and surveys, but not experiments.
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The study of mass media has increased our awareness of how television programming can distort our perceptions of society.
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In asking the question, 'What does it mean to be white?', communication researchers are attempting to show that 'white' is a race in itself and not just the standard to which other races are compared.
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The 1950s saw the birth of two major professional organizations for individuals in the communication field.
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The field of communication has its roots in the ancient study of forming and maintaining relationships.
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Study Notes
Communication Studies Themes and Categories
- Fundamental themes in communication studies include a critical perspective on power structures, social justice, and ethics.
- The civil rights movement pushed scholars to critically examine power dynamics and race in communication.
- Research in communication is categorized into quantitative, qualitative, critical, and rhetorical criticism.
Communication Concepts and Methods
- Triangulation involves employing multiple methods to study a phenomenon, enriching understanding.
- Intrapersonal communication excludes public expressions such as posting on social media.
- Public communication studies focus on how companies manage employee relationships.
Ethical Communication
- Ethical communication is integral to fostering relationships and building communities.
- Ethical principles include informing choices, respecting differences, and taking responsibility. Deceit for emotional preservation is not ethical.
Symbolism and Meaning in Communication
- Language functions as a system of symbols, which are arbitrary, ambiguous, and abstract.
- Emoticons and emojis exemplify themes of meaning and symbolic activity in digital communication.
Misconceptions in Communication Research
- Methodological triangulation specifically refers to using various methods beyond interviews.
- The claim that the study of self-talk belongs to interpersonal communication is incorrect; it often aligns more with intrapersonal studies.
- Ethnography is not a quantitative method but qualitative, focusing on cultural insights.
Rhetoric and Research Methods
- Rhetoric encompasses much more than gestures, including persuasive language and discourse.
- Quantitative research indeed includes experiments alongside surveys and statistics.
Influence of Mass Media and Critical Approach
- Awareness of mass media's impact on societal perceptions has grown through research.
- The conceptualization of race, particularly “whiteness” as a construct, highlights critical research approaches.
Historical Context in Communication
- The assertion of significant professional organizations forming in the 1950s is contested; the field's evolution is more nuanced.
- Communication's origins trace back to human relationship dynamics, indicating a broader historical significance.
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Description
Test your knowledge on the key themes and influences in communication studies with this chapter 2 quiz. Explore how historical movements have shaped the field and understand the main categories of communication research.