Questions and Answers
What does the Latin word 'communis' mean?
common
How do Black and Bryant (1922) define communication?
the process by which individuals share meaning
Which of the following is NOT an attribute of communication as a process?
Communication can take place over large distances of _____ and time.
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What is the main purpose of communication according to the text?
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All communication requires two or more participants.
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What is Berlo's Model of Communication composed of?
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Which of the following models defines communication as a process that includes interaction?
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Study Notes
Vision and Mission of CLSU
- Central Luzon State University (CLSU) aims to be a world-class National Research University focused on science and technology in agriculture and related fields.
- The mission includes developing competitive, work-ready, socially-responsible individuals who value lifelong learning.
- The university seeks to generate and apply knowledge and technology for poverty alleviation, environmental protection, and sustainable development.
Defining Communication
- Originates from the Latin word "communis," meaning "common," emphasizing sharing among individuals.
- Involves both sharing and transmitting information; communication is an interactive process.
- According to Black and Bryant (1922), communication is about sharing meaning and modifying behavior through verbal symbols.
- Shapes behavior through stimulus transmission from a communicator to a communicatee, not limited to verbal exchanges.
- Theodorson and Theodorson (1969) define it as the transmission of ideas, attitudes, or emotions through symbols.
- Gerbner (1967) describes it as social interaction through messages.
Nature of Communication
- Communication can occur over vast distances and does not always require immediate participation by all parties.
- Thinking itself is recognized as a form of communication.
Attributes of Communication as a Process
- Systematic: Involves a group of elements that interact, influencing one another and the overall system.
- Dynamic: Ongoing and ever-changing with no distinct beginnings or endings.
- Symbolic: Language serves as a symbol; the medium influences the message conveyed.
- Meaning Constructed Personally: Meanings arise in individuals, not solely from words.
Elements of Berlo's Model of Communication (1961)
- Source: The originator of the message.
- Message: The content being communicated.
- Channel: The medium through which the message is transmitted.
- Receiver: The individual or group receiving the message.
- Effect: The impact the message has on the receiver.
- Feedback: The responses or reactions from the receiver back to the source.
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Description
Explore the key components and objectives of communication as outlined by the Department of Communication and Development Studies at Central Luzon State University. This quiz delves into the university's vision and mission, emphasizing its commitment to research and development in agriculture and allied fields.
