Communication Models Overview
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Questions and Answers

What is the primary purpose of communication models?

  • To create complex representations of communication processes
  • To enhance understanding of communication mechanisms (correct)
  • To eliminate the need for receivers in communication
  • To foster competition among different communication channels

    • Which of the following is a characteristic of mass media?

  • Primarily uses social media platforms
  • Is solely focused on telecommunication methods
  • Utilizes diverse technologies for broad reach (correct)
  • Targets a specific audience segment

    • What does the term 'medium' refer to in communication?

  • A system through which information is transmitted (correct)
  • The emotional response from the audience
  • The content of the message itself
  • A method to simplify communication

    • Which of the following is NOT a form of mass media?

    <p>Personal blogs</p> Signup and view all the answers

    What key element is essential when assessing communication models?

    <p>The methods, channels, and purpose of communication</p> Signup and view all the answers

    According to the content, which is a component of telecommunications?

    <p>Radio broadcasting</p> Signup and view all the answers

    How do organizations utilize communication models?

    <p>To assess their communication effectiveness</p> Signup and view all the answers

    What is the plural form of 'medium' in communication context?

    <p>Media</p> Signup and view all the answers

    What is one reason radio remains relevant despite a decline in popularity?

    <p>It can serve as historical evidence.</p> Signup and view all the answers

    What does AM in AM radio stand for?

    <p>Amplitude Modulation</p> Signup and view all the answers

    Which of the following is a characteristic of AM radio?

    <p>It typically broadcasts in mono.</p> Signup and view all the answers

    What distinguishes television from other communication media?

    <p>It has audio visual capacity.</p> Signup and view all the answers

    How does the range of AM radio compare to other types of broadcasting?

    <p>It has a longer range than FM radio.</p> Signup and view all the answers

    What role do mobile phones play in communication?

    <p>They facilitate faster and easier connections.</p> Signup and view all the answers

    What is a major disadvantage of AM radio broadcasting?

    <p>It is prone to signal distortion.</p> Signup and view all the answers

    Why is radio considered one of the most tangible media?

    <p>It is physical and can be collected.</p> Signup and view all the answers

    According to Ling and Donner (2009), why are mobile phones considered significant?

    <p>They incorporate various technologies successfully.</p> Signup and view all the answers

    What is a significant reason for the decline in radio's popularity?

    <p>Advances in telecommunication technologies.</p> Signup and view all the answers

    Which statement accurately reflects the dominance of television?

    <p>Television has surpassed other media for enjoyment and information.</p> Signup and view all the answers

    Which of the following statements about AM radio is NOT accurate?

    <p>AM radio typically broadcasts in stereo.</p> Signup and view all the answers

    In the context of telecommunications, what does the term 'convergence' refer to?

    <p>The integration of different technologies for data transmission.</p> Signup and view all the answers

    What is NOT a primary use of mobile phones according to the provided content?

    <p>Providing traditional broadcast services.</p> Signup and view all the answers

    What medium is identified as dominant for news, entertainment, and education?

    <p>Television.</p> Signup and view all the answers

    What fundamental attribute of telecommunications is highlighted?

    <p>Use of electromagnetic waves for communication.</p> Signup and view all the answers

    What type of media system does social media operate in?

    <p>Dialogic transmission</p> Signup and view all the answers

    Which platform is primarily designed for sharing videos?

    <p>YouTube</p> Signup and view all the answers

    Which statement best summarizes the difference between social media and mass media?

    <p>Social media includes many sources while mass media is limited to one.</p> Signup and view all the answers

    What do platforms like Facebook and Twitter primarily connect?

    <p>Family and friends</p> Signup and view all the answers

    Which of the following platforms is NOT associated with visual content sharing?

    <p>Twitter</p> Signup and view all the answers

    What is a key feature that distinguishes dialogic media from monologic media?

    <p>Multiple sources of content</p> Signup and view all the answers

    Which of the following statements is true regarding social media platforms like Instagram?

    <p>They facilitate sharing of personal photos and videos.</p> Signup and view all the answers

    Which pillar of education emphasizes the application of what learners have learned into practice?

    <p>Learning to do</p> Signup and view all the answers

    What does 'learning to live together' primarily address?

    <p>Cultural understanding and shared purposes</p> Signup and view all the answers

    Which of the following elements is NOT included in the meaning-making system of culture?

    <p>Economics</p> Signup and view all the answers

    Which process involves an individual becoming a responsible adult through societal influence?

    <p>Socialization</p> Signup and view all the answers

    What does learning to be aim to prevent in individuals?

    <p>Dehumanization from technical change</p> Signup and view all the answers

    In what way is enculturation characterized?

    <p>Understanding and integrating into one's surrounding culture</p> Signup and view all the answers

    What is the primary focus of the pillar 'learning to know'?

    <p>Continuous acquisition of knowledge and critical reasoning</p> Signup and view all the answers

    Acculturation refers to which of the following?

    <p>Acquisition of a second culture</p> Signup and view all the answers

    What role does art and entertainment play in communities?

    <p>They foster mental and social health.</p> Signup and view all the answers

    Which of the following is NOT mentioned as a venue for art and entertainment professionals?

    <p>Corporate offices</p> Signup and view all the answers

    How does social media contribute to democratizing information?

    <p>By empowering individuals with direct information sharing.</p> Signup and view all the answers

    What is one opportunity provided by the art and entertainment industry?

    <p>Travel opportunities.</p> Signup and view all the answers

    Which statement best describes the changes in the information ecosystem due to new media?

    <p>It has created more independent publishers.</p> Signup and view all the answers

    What is one function of social network hashtags in current media?

    <p>They create awareness about important issues.</p> Signup and view all the answers

    Why is it important for issues affecting communities to be raised in political platforms?

    <p>To find public solutions and policies.</p> Signup and view all the answers

    What characteristic is essential for success in the art and entertainment industry?

    <p>Creativity and adaptability.</p> Signup and view all the answers

    Study Notes

    Communication Models and Media Channels

    • Communication theorists have developed communication models since 300BC to improve communication and rhetoric.
    • Models are systematic representations of communication processes.
    • Models help understand how communication works.
    • Models show the process metaphorically and in symbols, simplifying complex communication.
    • Models outline components in order.
    • When assessing communication models, consider methods, channels, and communication purpose.
    • Models help organizations improve communication, explore options, and evaluate situations by understanding how receivers interpret messages.
    • Linear model: a one-way communication flow from sender to receiver, with no feedback.
    • Aristotle's model, an example of a linear model, examines how to be a more persuasive communicator (dating back to 300BC).
    • Shannon-Weaver model: focuses on sender, encoder, channel, decoder, and receiver, and the role of noise.

    Models of Communication (continued)

    • Interactive model: emphasizes two-way communication, response to mass communication (like internet), and feedback.
    • Osgood-Schramm model: sender and receiver on equal footing; feedback is immediate.
    • Westley and Maclean model: considers feedback and environmental/cultural factors.
    • Transactional model: similar to interactive models, but also considers communication in relation to social reality, culture, relationships.
    • Dance's Helical Model: portrays communication as a continuous, non-repeating circular process.

    Communication Media and Forms

    • Media are channels or systems of communication.
    • Mass media: diverse technologies reaching large audiences for mass communication.
    • Print: newspapers, magazines, brochures; still significant despite decline in popularity.
    • Radio: AM (amplitude modulation, susceptible to distortion), FM (frequency modulation, less susceptible to distortion).
    • Television: audio-visual capacity, dominant in news, entertainment, education.
    • Mobile phones: for faster communication, social connection, and business.
    • New media: internet; social media sites connect people, are monologic (one source), and offer dialogic transmission.

    Functions of Applied Social Sciences

    • Applied social sciences are aimed at social justice, inclusion, caregiving.
    • Counseling: providing guidance, tools for conflict resolution, and self-development.
    • Social work: providing wide range of services, particularly those aimed at marginalized groups and public services for self-development.
    • Persuasion: understanding the audience, tailoring messages for their attitudes, values, beliefs; using concise, simple, targeted communication.
    • Art and entertainment: offering unique perspectives, challenging ideas, providing emotional and social support to communities.
    • News and information: democratizing information, challenging agenda-setting by large media outlets.
    • Education: fostering social interaction, cultural understanding, and skill building, creating a better world.

    Effects of Applied Social Sciences Processes on Family Relations

    • Strong family environments lead to open and healthy relationships, providing refuge in times of stress or conflict.
    • Dysfunctional families are defined by conflict, misbehavior, or abuse, impacting communication and expression.
    • Family counseling: focusing on psychological, behavioral, and emotional aspects of family conflict; aimed at developing healthy relationships.

    Effects of Applied Social Sciences Processes on Social Media

    • Mass media: technology intended to reach a mass audience (newspapers, magazines, radio, television, internet).
    • Newspapers, magazines: important for information, with advantages like flexibility, geographic selectivity, widespread coverage, cheap media.
    • Disadvantages include poor quality, short life, and limited reach to specific groups.
    • Television: a powerful audio-visual medium, reaching wide audiences, high cost, short-lived messages, easily distracted viewers by zapping.
    • Radio: widespread coverage, reaching diverse audiences, cost-effective, lacking visual elements, easily distracted viewers by tuning out.
    • Cinema & video: delivering powerful images and messages; high cost, limited reach.
    • Internet and social media: a major source of information exchange, interaction, and detailed messages.

    Effects of Applied Social Sciences Processes on Structural Change

    • Structural disadvantage: disadvantages faced by individuals, families, or groups due to societal factors (like lack of access to services, policies/legislation, processes, discrimination).
    • Social change: alterations in social behaviors, socialization trends, or attitudes, often brought about by social institutions (education, healthcare, employment, etc.).
    • Social institutions: key organizations within a society addressing multiple needs.
    • Social structure: the patterned social processes organizing society.
    • State reform: aimed at democratization, broadened access to political processes, non-violent dispute resolution.
    • Strengthening civil society: Fosters dialogue and reconciliation, promotes cooperation between states and civil society groups, encourages public participation.
    • Empowering weaker groups: giving marginalized groups a say in decisions affecting them.
    • Constitutional reform: changing laws to address group concerns.

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    Related Documents

    Communication Models and Media Channels PDF

    Description

    Explore the various communication models developed since 300BC that aid in understanding communication processes. This quiz will cover linear models, Aristotle's model, and the Shannon-Weaver model, discussing their features and purposes in enhancing effective communication. Test your knowledge on the significance of these models in organizational contexts.

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