Podcast
Questions and Answers
What is the primary goal of communication?
What is the primary goal of communication?
- To persuade
- To change behavior
- To get and give information (correct)
- To ensure understanding
What is essential to ensure the effectiveness of communication?
What is essential to ensure the effectiveness of communication?
- Clarity in Ideas
- Proper Medium
- Feedback (correct)
- Formality
What is the purpose of clarity in ideas in communication?
What is the purpose of clarity in ideas in communication?
- To make the message formal
- To persuade the receiver
- To ensure the receiver understands the information (correct)
- To promote consistency in the message
Which of the following is NOT an element of communication?
Which of the following is NOT an element of communication?
What is intrapersonal communication?
What is intrapersonal communication?
What is an essential characteristic of the audience in communication?
What is an essential characteristic of the audience in communication?
What is the primary goal of a well-coordinated Integrated Marketing Communication (IMC) strategy?
What is the primary goal of a well-coordinated Integrated Marketing Communication (IMC) strategy?
What is the primary function of Counseling in the context of Social Science?
What is the primary function of Counseling in the context of Social Science?
What is the primary focus of Self-Development in the context of Applied Social Science?
What is the primary focus of Self-Development in the context of Applied Social Science?
What is the primary function of Communication in the context of Social Science?
What is the primary function of Communication in the context of Social Science?
What is the primary focus of Arts and Entertainment in the context of Social Science?
What is the primary focus of Arts and Entertainment in the context of Social Science?
What is the primary goal of Persuasion in the context of Applied Social Science?
What is the primary goal of Persuasion in the context of Applied Social Science?
What is the primary purpose of downward communication?
What is the primary purpose of downward communication?
What is the role of a journalist in a democratic society?
What is the role of a journalist in a democratic society?
What is the primary goal of public relations?
What is the primary goal of public relations?
What is the main difference between mass media and new media?
What is the main difference between mass media and new media?
What is the primary role of telecommunication in communication?
What is the primary role of telecommunication in communication?
What is the main goal of social role in communication?
What is the main goal of social role in communication?
Study Notes
Media Planning and Integrated Marketing Communication (IMC)
- Media planning involves outsourcing to media agencies
- IMC is an approach to achieve marketing campaign objectives through coordinated promotional methods
Film and Theatre Arts
- Filmmaking involves producing or directing motion pictures
- Cinematographers are involved in filmmaking
- Theatre Arts involves live performance of actors or actresses
Libel, Slander, and Contempt of Court
- Libel is a public and malicious imputation of a crime, vice, or defect
- Slander is a verbal defamation by a practitioner
- Contempt of court occurs when communication practitioners impede or obstruct the administration of justice
Disciplines of Social Science
- Counseling offers guidance to individuals
- Social Work provides a wide range of services
- Communication empowers individuals with listening and speaking skills
Functions of Applied Social Science
- Self-Development involves improvement and empowerment in one's self
- Persuasion involves convincing others to change their attitudes or behavior
- Arts and Entertainment reflect a country's culture and society
Communication Process
- Communication involves sending and receiving information through verbal and non-verbal means
- Latin roots: Communis (common, communality or sharing), Communicare (make something common)
- Goals: to get and give information, to persuade, to change behavior, to get action, and to ensure understanding
Principles of Communication
- Clarity in Ideas (clear information)
- Appropriate Language
- Attention
- Consistency
- Adequacy (sufficient information)
- Proper Time
- Formality
- Feedback (shows the effectiveness of communication)
- Proper Medium (channels)
Elements of Communication
- Sender (source)
- Message (information)
- Channel (Medium)
- Receiver (recipient)
- Feedback (response)
- Noise (barrier)
- Setting (context)
Levels of Communication
- Intrapersonal: within oneself
- Interpersonal Direct: 2 or more people, face-to-face
- Interpersonal Mediated: 2 or more people, aided with technology
- Intergroup: between 2 or more social groups
- Mass communication: large audience using technology
Characteristics of Audience
- Social Position (status)
- Educational Level (reading and writing skills)
- Age Range
- Race and Ethnicity
- Language (structured system of communication)
- Health Status
- Job Type
- Information Sources
Settings of Communication
- Government: government-wide communication, communication relating to benefits, and involving institutional communication
- Civil Society: done by NGOs
- Private Sector: business industries and organizations
- Schools: for instruction and socialization
- Community: largest setting of communication
Process of Communication
- Vertical Communication: between levels of hierarchy or order
- Downward Communication: higher rank to a lower rank
- Upward Communication: lower rank to a higher rank
- Lateral or Horizontal Communication: within the same levels of hierarchy
Media Channels
- Mass Media: intended for large audiences
- New Media: related to the use of internet
- Social Media: most influential medium of communication
- Telecommunication: information and messages are exchanged over long distances
Roles and Functions of Communicators and Journalists
- Political Role: basis for political decisions of leaders and the public
- Economic Role: through advertising
- Social Role: helps shape national culture
Competencies of Communicators and Journalists
- Motivation (driving force)
- Knowledge (gaining and giving information)
- Skills
Areas of Specialization
- Journalism: practice of investigating and reporting events, issues, and trends
- Communication Education: educator; English teacher
- Public Relations (PR): aims to create a positive image for a company or an organization
- Advertising: marketing strategists, and salespersons
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Description
This quiz covers the principles and goals of effective communication in the context of applied social science, including verbal and non-verbal means, clarity, and consistency.