Communication in Applied Social Science

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Questions and Answers

What is the primary goal of communication?

To persuade

To change behavior

To get and give information (correct)

To ensure understanding

What is essential to ensure the effectiveness of communication?

Clarity in Ideas

Proper Medium

Feedback (correct)

Formality

What is the purpose of clarity in ideas in communication?

To make the message formal

To persuade the receiver

To ensure the receiver understands the information (correct)

To promote consistency in the message

Which of the following is NOT an element of communication?

Target Signup and view all the answers

What is intrapersonal communication?

Communication within oneself Signup and view all the answers

What is an essential characteristic of the audience in communication?

All of the above Signup and view all the answers

What is the primary goal of a well-coordinated Integrated Marketing Communication (IMC) strategy?

To achieve the objectives of a marketing campaign Signup and view all the answers

What is the primary function of Counseling in the context of Social Science?

To offer guidance to individuals Signup and view all the answers

What is the primary focus of Self-Development in the context of Applied Social Science?

Improving and empowering one's self Signup and view all the answers

What is the primary function of Communication in the context of Social Science?

To empower individuals with listening and speaking skills Signup and view all the answers

What is the primary focus of Arts and Entertainment in the context of Social Science?

Analyzing cultural trends and reflections of a country's culture and society Signup and view all the answers

What is the primary goal of Persuasion in the context of Applied Social Science?

To convince others to change their attitudes or behavior regarding an issue Signup and view all the answers

What is the primary purpose of downward communication?

To inform lower-level employees of decisions made by higher authorities Signup and view all the answers

What is the role of a journalist in a democratic society?

To act as a watchdog of the government Signup and view all the answers

What is the primary goal of public relations?

To create a positive image for a company or organization Signup and view all the answers

What is the main difference between mass media and new media?

The level of interactivity Signup and view all the answers

What is the primary role of telecommunication in communication?

To enable the exchange of information over long distances Signup and view all the answers

What is the main goal of social role in communication?

To shape national culture Signup and view all the answers

Study Notes

Media Planning and Integrated Marketing Communication (IMC)

Media planning involves outsourcing to media agencies
IMC is an approach to achieve marketing campaign objectives through coordinated promotional methods

Film and Theatre Arts

Filmmaking involves producing or directing motion pictures
Cinematographers are involved in filmmaking
Theatre Arts involves live performance of actors or actresses

Libel, Slander, and Contempt of Court

Libel is a public and malicious imputation of a crime, vice, or defect
Slander is a verbal defamation by a practitioner
Contempt of court occurs when communication practitioners impede or obstruct the administration of justice

Counseling offers guidance to individuals
Social Work provides a wide range of services
Communication empowers individuals with listening and speaking skills

Self-Development involves improvement and empowerment in one's self
Persuasion involves convincing others to change their attitudes or behavior
Arts and Entertainment reflect a country's culture and society

Communication Process

Communication involves sending and receiving information through verbal and non-verbal means
Latin roots: Communis (common, communality or sharing), Communicare (make something common)
Goals: to get and give information, to persuade, to change behavior, to get action, and to ensure understanding

Principles of Communication

Clarity in Ideas (clear information)
Appropriate Language
Attention
Consistency
Adequacy (sufficient information)
Proper Time
Formality
Feedback (shows the effectiveness of communication)
Proper Medium (channels)

Elements of Communication

Sender (source)
Message (information)
Channel (Medium)
Receiver (recipient)
Feedback (response)
Noise (barrier)
Setting (context)

Levels of Communication

Intrapersonal: within oneself
Interpersonal Direct: 2 or more people, face-to-face
Interpersonal Mediated: 2 or more people, aided with technology
Intergroup: between 2 or more social groups
Mass communication: large audience using technology

Characteristics of Audience

Social Position (status)
Educational Level (reading and writing skills)
Age Range
Race and Ethnicity
Language (structured system of communication)
Health Status
Job Type
Information Sources

Settings of Communication

Government: government-wide communication, communication relating to benefits, and involving institutional communication
Civil Society: done by NGOs
Private Sector: business industries and organizations
Schools: for instruction and socialization
Community: largest setting of communication

Process of Communication

Vertical Communication: between levels of hierarchy or order
Downward Communication: higher rank to a lower rank
Upward Communication: lower rank to a higher rank
Lateral or Horizontal Communication: within the same levels of hierarchy

Media Channels

Mass Media: intended for large audiences
New Media: related to the use of internet
Social Media: most influential medium of communication
Telecommunication: information and messages are exchanged over long distances

Roles and Functions of Communicators and Journalists

Political Role: basis for political decisions of leaders and the public
Economic Role: through advertising
Social Role: helps shape national culture

Competencies of Communicators and Journalists

Motivation (driving force)
Knowledge (gaining and giving information)
Skills

Areas of Specialization

Journalism: practice of investigating and reporting events, issues, and trends
Communication Education: educator; English teacher
Public Relations (PR): aims to create a positive image for a company or an organization
Advertising: marketing strategists, and salespersons

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Description

This quiz covers the principles and goals of effective communication in the context of applied social science, including verbal and non-verbal means, clarity, and consistency.