Communication in Applied Social Science

Media Planning and Integrated Marketing Communication (IMC)

• Media planning involves outsourcing to media agencies
• IMC is an approach to achieve marketing campaign objectives through coordinated promotional methods

Film and Theatre Arts

• Filmmaking involves producing or directing motion pictures
• Cinematographers are involved in filmmaking
• Theatre Arts involves live performance of actors or actresses

Libel, Slander, and Contempt of Court

• Libel is a public and malicious imputation of a crime, vice, or defect
• Slander is a verbal defamation by a practitioner
• Contempt of court occurs when communication practitioners impede or obstruct the administration of justice

Disciplines of Social Science

• Counseling offers guidance to individuals
• Social Work provides a wide range of services
• Communication empowers individuals with listening and speaking skills

Functions of Applied Social Science

• Self-Development involves improvement and empowerment in one's self
• Persuasion involves convincing others to change their attitudes or behavior
• Arts and Entertainment reflect a country's culture and society

Communication Process

• Communication involves sending and receiving information through verbal and non-verbal means
• Latin roots: Communis (common, communality or sharing), Communicare (make something common)
• Goals: to get and give information, to persuade, to change behavior, to get action, and to ensure understanding

Principles of Communication

• Clarity in Ideas (clear information)
• Appropriate Language
• Attention
• Consistency
• Adequacy (sufficient information)
• Proper Time
• Formality
• Feedback (shows the effectiveness of communication)
• Proper Medium (channels)

Elements of Communication

• Sender (source)
• Message (information)
• Channel (Medium)
• Receiver (recipient)
• Feedback (response)
• Noise (barrier)
• Setting (context)

Levels of Communication

• Intrapersonal: within oneself
• Interpersonal Direct: 2 or more people, face-to-face
• Interpersonal Mediated: 2 or more people, aided with technology
• Intergroup: between 2 or more social groups
• Mass communication: large audience using technology

Characteristics of Audience

• Social Position (status)
• Educational Level (reading and writing skills)
• Age Range
• Race and Ethnicity
• Language (structured system of communication)
• Health Status
• Job Type
• Information Sources

Settings of Communication

• Government: government-wide communication, communication relating to benefits, and involving institutional communication
• Civil Society: done by NGOs
• Private Sector: business industries and organizations
• Schools: for instruction and socialization
• Community: largest setting of communication

Process of Communication

• Vertical Communication: between levels of hierarchy or order
• Downward Communication: higher rank to a lower rank
• Upward Communication: lower rank to a higher rank
• Lateral or Horizontal Communication: within the same levels of hierarchy

Media Channels

• Mass Media: intended for large audiences
• New Media: related to the use of internet
• Social Media: most influential medium of communication
• Telecommunication: information and messages are exchanged over long distances

Roles and Functions of Communicators and Journalists

• Political Role: basis for political decisions of leaders and the public
• Economic Role: through advertising
• Social Role: helps shape national culture

Competencies of Communicators and Journalists

• Motivation (driving force)
• Knowledge (gaining and giving information)
• Skills

Areas of Specialization

• Journalism: practice of investigating and reporting events, issues, and trends
• Communication Education: educator; English teacher
• Public Relations (PR): aims to create a positive image for a company or an organization
• Advertising: marketing strategists, and salespersons