Podcast Beta
Questions and Answers
Francisco Koko Trinidad is known as the father of Philippine ___.
Broadcasting
___ communication moves from superiors to subordinates.
Downward
The first ever book published in the Philippines is called ___ _____.
Doctrina Christiana
Optical Communication System uses ___ to transmit information.
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The earliest newspapers were known as Acta ___.
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The optical communication system depends on ______ as the medium for communication.
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The first newspaper published in the Philippines was called Del Superior ______.
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Newspapers have been an important part of public life since ______ times.
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A Half Duplex Communication System allows both parties to communicate, but they cannot do so ______.
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One of the primary functions of a newspaper is to ______ its readership.
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Study Notes
Function of Communication
- Inform: Provides information about rules, procedures, and organizational happenings.
- Persuasion: Aims to change attitudes or behaviors of employees, vendors, clients, etc.
- Motivation: Fosters motivation by clarifying tasks, performance, and improvement opportunities.
Communication Systems
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Optical: Relies on light as communication medium.
- Example: Traffic lights.
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Radio: Utilizes electromagnetic waves for transmitting audio.
- Example: Transmitters and receivers.
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Duplex: Facilitates simultaneous communication in both directions.
- Example: Phone conversations.
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Half Duplex: Allows only one party to communicate at a time.
- Example: Walkie-talkies.
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Tactical: Adapts communication based on environmental conditions and situations.
- Example: Military operations.
Communication Settings
- Intrapersonal: Communication within oneself (thoughts, daydreams, internal problem-solving).
- Interpersonal: Communication between two or more individuals.
- Small Group: Communication among a group with leadership, shared ideas, roles, and norms.
- Public Communication: One person addressing several others in a public setting.
- Mass Communication: Communication using mechanisms like print, electrical, or electronic mediums to reach a large audience.
- Organizational Communication: Interplay of different communication types within a complex organizational setting.
- Intercultural Communication: Communication between people from different cultural backgrounds.
Broadcasting
- First Filipino Book: Doctrina Christiana in 1593.
- First Newspaper in Philippines: Del Superior Govierno in 1811.
- First Radio Network in Philippines: Henry Hermann launched a network of test broadcasts in Manila, later consolidated into a 100-watt AM station KZKZ in 1924.
- First Radio Station: Manila Broadcasting Company (MBC) is a major broadcasting network in the Philippines known for its radio stations.
Philippine Broadcasting History
- Radio Control Board: Established in 1931 under US colonial government for licensing and frequency allocation.
- Kapisanan ng mga Broadkasters ng Pilipinas (KBP): Founded on April 7, 1973, regulating and representing broadcasters in the Philippines.
- Early Wireless Transmission: Nicholas Field demonstrated a wireless radio in St. Louis before Marconi.
- Guglielmo Marconi: Italian inventor pioneering radio communication. Demonstrated the feasibility of radio communication in 1895, sent the first transatlantic radiotelegraph message in 1902.
- Radio Corporation of the Philippines (RCP): Bought KZKZ in 1924 and expanded to Cebu in 1929 with KZRC (Radio Cebu).
History of Media
- Scrolls and “Pages”: Ancient Egyptians utilized papyrus stems for writing surfaces.
- Earliest Newspapers: Acta Diurna in Roman times, posted on a wall after Senate meetings.
- Newspaper Functions: Inform, advise, offer practical information, and entertain.
Radio History
- Heinrich Hertz: German physicist pioneering radio waves research, proving wireless transmission of signals.
- Early Inventors: Discoveries and inventions in the late 1800s and early 1900s led to the development of the radio.
- Tesla vs. Marconi: Nikola Tesla demonstrated a wireless radio in 1895, but Marconi patented his invention in 1896.
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Radio Frequency Bands:
- Very High Frequency (VHF): Used for radio broadcasting.
- Ultra High Frequency (UHF): Used for television broadcasting.
Commercial vs. Non-Commercial Radio
- Commercial Radio: Derives revenue from advertising.
- Non-Commercial Radio: Includes college and community stations, including National Public Radio (NPR) affiliates.
Magazine Circulation
- Types of Circulation: Subscription, single-copy sales, and controlled circulation.
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Description
Test your knowledge on the functions of communication, various communication systems, and different communication settings. This quiz covers the principles of effective communication in organizational contexts and practical examples of communication mediums. Assess your understanding and application of communication concepts.
