Questions and Answers
What is communication?
What does an audience-centered process involve?
Considering the receivers' goals, attitudes, and knowledge when influencing communication.
What is a source in the context of communication?
The person, place, or thing from which communication originates.
What is encoding?
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What constitutes a message in communication?
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What is a channel in communication?
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Who is the receiver in communication?
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What is decoding?
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What does feedback refer to in communication?
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What is noise in communication?
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What is mass communication?
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What is mediated communication?
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What is narrowcasting?
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What is interpersonal communication?
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What is digitization?
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What is binary code?
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What is masspersonal communication?
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Study Notes
Key Concepts in Communication
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Communication: Defined as the process of stimulating meaning in others' minds through verbal and nonverbal messages (McCroskey and Richmond, 1996).
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Audience-Centered Process: Involves considering the audience's goals, attitudes, and knowledge during communication to effectively influence them.
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Source: The originator of the communication, which can be a person, place, or thing.
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Encoding: The process of selecting symbols to convey a message; transforming ideas into understandable symbols.
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Message: The specific symbols and content crafted to share meaning with the audience.
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Channel: The medium employed by the source to send the message, such as spoken words, written text, or digital platforms.
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Receiver: The intended audience or individual for whom the message is specifically targeted; the one whose understanding is sought.
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Decoding: The reverse of encoding; interpreting and making sense of the symbols received in the message.
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Feedback: Responses or reactions sent from the receiver back to the source regarding the original message, which inform the source about its effectiveness.
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Noise: Any interference that hinders the successful transmission of a message; can be literal sounds or other distractions.
Types of Communication
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Mass Communication: Involves communication from a single impersonal source directed at a large and anonymous audience.
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Mediated Communication: Relies on technological channels to transmit messages between entities, distinguishing it from face-to-face interactions.
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Narrowcasting: Focuses on delivering information to smaller, defined audiences rather than the broad, anonymous public.
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Interpersonal Communication: Occurs between two individuals and is characterized by shared relationships, allowing for personal exchange.
Technology and Communication
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Digitization: The process of converting information into binary code, enabling storage and retrieval by computer processors.
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Binary Code: The fundamental language of computing, where information is represented by series of "1" and "0" signals indicating "on" and "off."
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Masspersonal Communication: A concept introduced by Patrick O'Sullivan, indicating that technology blurs the lines between mass communication and interpersonal communication, prompting a search for more nuanced distinctions in communication forms.
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Description
Explore the foundational concepts of communication with these flashcards based on Chapter 1. Learn key terms such as 'communication', 'audience-centered process', and 'source' to understand how meaning is stimulated in others' minds. Perfect for students looking to grasp the basics of mediated communication.
