Communication Chapter 1 Flashcards

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Questions and Answers

What is communication?

A method of sending messages without receivers.

Just verbal messaging.

Only nonverbal cues.

The process of stimulating meaning using verbal and nonverbal messages. (correct)

What does an audience-centered process involve?

Considering the receivers' goals, attitudes, and knowledge when influencing communication.

What is a source in the context of communication?

The person, place, or thing from which communication originates.

What is encoding?

Choosing symbols to convey meaning to another person. Signup and view all the answers

What constitutes a message in communication?

The actual symbols used to share meaning. Signup and view all the answers

What is a channel in communication?

The medium used by a source to send a message. Signup and view all the answers

Who is the receiver in communication?

The target of a message. Signup and view all the answers

What is decoding?

Turning symbols back into meaning. Signup and view all the answers

What does feedback refer to in communication?

Messages sent back to a source about the original message. Signup and view all the answers

What is noise in communication?

Anything that impedes successful transmission of a message. Signup and view all the answers

What is mass communication?

Communication from a singular source to a large and anonymous audience. Signup and view all the answers

What is mediated communication?

Communication that relies on a technology channel to send a message. Signup and view all the answers

What is narrowcasting?

Transmitting information to smaller, well-defined audiences. Signup and view all the answers

What is interpersonal communication?

Communication between two individuals who share a relationship. Signup and view all the answers

What is digitization?

Converting information into binary code for processing. Signup and view all the answers

What is binary code?

The language of computing, stored using '1' and '0' commands. Signup and view all the answers

What is masspersonal communication?

The blurring of lines between mass and interpersonal communication due to technology. Signup and view all the answers

Study Notes

Key Concepts in Communication

Communication: Defined as the process of stimulating meaning in others' minds through verbal and nonverbal messages (McCroskey and Richmond, 1996).
Audience-Centered Process: Involves considering the audience's goals, attitudes, and knowledge during communication to effectively influence them.
Source: The originator of the communication, which can be a person, place, or thing.
Encoding: The process of selecting symbols to convey a message; transforming ideas into understandable symbols.
Message: The specific symbols and content crafted to share meaning with the audience.
Channel: The medium employed by the source to send the message, such as spoken words, written text, or digital platforms.
Receiver: The intended audience or individual for whom the message is specifically targeted; the one whose understanding is sought.
Decoding: The reverse of encoding; interpreting and making sense of the symbols received in the message.
Feedback: Responses or reactions sent from the receiver back to the source regarding the original message, which inform the source about its effectiveness.
Noise: Any interference that hinders the successful transmission of a message; can be literal sounds or other distractions.

Types of Communication

Mass Communication: Involves communication from a single impersonal source directed at a large and anonymous audience.
Mediated Communication: Relies on technological channels to transmit messages between entities, distinguishing it from face-to-face interactions.
Narrowcasting: Focuses on delivering information to smaller, defined audiences rather than the broad, anonymous public.
Interpersonal Communication: Occurs between two individuals and is characterized by shared relationships, allowing for personal exchange.

Technology and Communication

Digitization: The process of converting information into binary code, enabling storage and retrieval by computer processors.
Binary Code: The fundamental language of computing, where information is represented by series of "1" and "0" signals indicating "on" and "off."
Masspersonal Communication: A concept introduced by Patrick O'Sullivan, indicating that technology blurs the lines between mass communication and interpersonal communication, prompting a search for more nuanced distinctions in communication forms.

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Description

Explore the foundational concepts of communication with these flashcards based on Chapter 1. Learn key terms such as 'communication', 'audience-centered process', and 'source' to understand how meaning is stimulated in others' minds. Perfect for students looking to grasp the basics of mediated communication.