Podcast
Questions and Answers
What is the primary purpose of media and information literacy?
What is the primary purpose of media and information literacy?
- To decrease audience engagement with media
- To promote passive consumption of information
- To make every receiver of information actively process the messages received (correct)
- To ensure that all messages are sent through the proper channels
Which of the following best describes a passive receiver of information?
Which of the following best describes a passive receiver of information?
- A receiver who accepts information without skepticism (correct)
- A receiver who actively critiques media content
- A receiver who filters out unimportant messages
- A receiver who critically evaluates every piece of information
Which statement best reflects the role of media according to UNESCO?
Which statement best reflects the role of media according to UNESCO?
- Media are essential for relaying credible and current information (correct)
- Media serve as a barrier to the flow of information
- Media are tools used solely for entertainment purposes
- Media are unreliable sources of information that require skepticism
What does the expanded definition of Media Literacy include?
What does the expanded definition of Media Literacy include?
What does the term 'mass media' refer to?
What does the term 'mass media' refer to?
What is the meaning of the Latin word 'medius' from which 'media' is derived?
What is the meaning of the Latin word 'medius' from which 'media' is derived?
How does media literacy empower citizens?
How does media literacy empower citizens?
What is the primary goal of communication?
What is the primary goal of communication?
What distinguishes an active receiver from a passive receiver?
What distinguishes an active receiver from a passive receiver?
Which of the following best describes verbal communication?
Which of the following best describes verbal communication?
Which of the following is NOT a form of non-verbal communication?
Which of the following is NOT a form of non-verbal communication?
What is the first component of the SMCRE model of communication?
What is the first component of the SMCRE model of communication?
How can oral communication be divided?
How can oral communication be divided?
Which signifies visual communication?
Which signifies visual communication?
What aspect is part of non-verbal communication?
What aspect is part of non-verbal communication?
Which type of communication is primarily characterized by written forms?
Which type of communication is primarily characterized by written forms?
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Study Notes
What is Communication?
- Communication involves transferring information between individuals.
- The principal aim is to ensure the message is understood correctly, without which communication fails.
- Various forms of communication exist, including verbal and non-verbal methods.
Types of Communication
Verbal Communication
- Consists of any interaction that uses words, including spoken, written, or signed forms.
- Includes oral communication (speaking and listening) and written communication (writing and reading).
Non-verbal Communication
- Encompasses body language and visual cues.
- Body language includes elements such as facial expressions, gestures, proximity, touch, appearance, silence, paralinguistic features, and eye contact.
- Visual cues involve any graphical representations like logos, symbols, emojis, and charts used to convey information.
SMCRE Model
- Developed by Harold Lasswell in 1948, this model emphasizes five components: Sender, Message, Channel, Receiver, and Effect.
- Focus on the CHANNEL or MEDIUM through which messages are sent, illustrating the role of media in communication.
Importance of Media
- Media, derived from the Latin "medius," acts as a conduit for message transfer between senders and receivers.
- Common media types include television, radio, newspapers, and the internet; termed as Mass Media for reaching large audiences.
Media and Information Literacy
- Media serves as a potent tool for conveying messages to vast audiences.
- Audiences can engage with received information as either passive (accepting without scrutiny) or active (critically analyzing and filtering).
- The goal of media literacy is to foster active engagement, enabling audiences to process and evaluate information critically.
Definition of Media
- According to UNESCO, media sources offer credible, current information and are tools for message transmission.
- Information encompasses a wide range of messages derived from various sources, including facts, details, and opinions.
Media Literacy
- The ability to access, analyze, evaluate, and create media in different formats is a critical skill in today’s digital culture.
- Media literacy provides a framework for understanding and producing content across media types, promoting informed decision-making among users and producers alike.
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