Questions and Answers
What is the primary purpose of media and information literacy?
Which of the following best describes a passive receiver of information?
Which statement best reflects the role of media according to UNESCO?
What does the expanded definition of Media Literacy include?
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What does the term 'mass media' refer to?
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What is the meaning of the Latin word 'medius' from which 'media' is derived?
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How does media literacy empower citizens?
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What is the primary goal of communication?
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What distinguishes an active receiver from a passive receiver?
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Which of the following best describes verbal communication?
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Which of the following is NOT a form of non-verbal communication?
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What is the first component of the SMCRE model of communication?
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How can oral communication be divided?
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Which signifies visual communication?
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What aspect is part of non-verbal communication?
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Which type of communication is primarily characterized by written forms?
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Study Notes
What is Communication?
- Communication involves transferring information between individuals.
- The principal aim is to ensure the message is understood correctly, without which communication fails.
- Various forms of communication exist, including verbal and non-verbal methods.
Types of Communication
Verbal Communication
- Consists of any interaction that uses words, including spoken, written, or signed forms.
- Includes oral communication (speaking and listening) and written communication (writing and reading).
Non-verbal Communication
- Encompasses body language and visual cues.
- Body language includes elements such as facial expressions, gestures, proximity, touch, appearance, silence, paralinguistic features, and eye contact.
- Visual cues involve any graphical representations like logos, symbols, emojis, and charts used to convey information.
SMCRE Model
- Developed by Harold Lasswell in 1948, this model emphasizes five components: Sender, Message, Channel, Receiver, and Effect.
- Focus on the CHANNEL or MEDIUM through which messages are sent, illustrating the role of media in communication.
Importance of Media
- Media, derived from the Latin "medius," acts as a conduit for message transfer between senders and receivers.
- Common media types include television, radio, newspapers, and the internet; termed as Mass Media for reaching large audiences.
Media and Information Literacy
- Media serves as a potent tool for conveying messages to vast audiences.
- Audiences can engage with received information as either passive (accepting without scrutiny) or active (critically analyzing and filtering).
- The goal of media literacy is to foster active engagement, enabling audiences to process and evaluate information critically.
Definition of Media
- According to UNESCO, media sources offer credible, current information and are tools for message transmission.
- Information encompasses a wide range of messages derived from various sources, including facts, details, and opinions.
Media Literacy
- The ability to access, analyze, evaluate, and create media in different formats is a critical skill in today’s digital culture.
- Media literacy provides a framework for understanding and producing content across media types, promoting informed decision-making among users and producers alike.
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Description
This quiz covers the fundamentals of communication, including its definition and various types. Explore verbal and non-verbal communication methods, and learn about the SMCRE model developed by Harold Lasswell. Test your understanding of how effective communication occurs.
