Common Uses of Statistics in Business
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Questions and Answers

When designing a questionnaire, why is it important to make most questions as factual as possible?

  • To ensure respondents can easily recall the information
  • To encourage respondents to provide open-ended answers
  • To standardize responses for easier analysis (correct)
  • To limit the respondents' ability to provide subjective responses

    • Why must the time lag between an event and a memory question be considered in survey design?

  • To account for the natural tendency of people to forget over time (correct)
  • To increase the likelihood of getting accurate responses
  • To influence respondents to focus on recent events only
  • To prevent respondents from making up answers

    • What is the main disadvantage of adopting longer recall periods in consumption studies?

  • Increase in respondent burden
  • Reduced survey completion rates
  • Decrease in respondent accuracy (correct)
  • Loss of data relevance

    • How do open-ended questions differ from closed-ended questions in surveys?

    <p>Open-ended questions allow for more varied responses</p> Signup and view all the answers

    What is the best practice when structuring opinion questions in a survey?

    <p>Facilitate easy compilation and analysis of the responses</p> Signup and view all the answers

    What is the primary reason for keeping within a 24 - 48 hours recall period in consumption studies?

    <p>To maintain the accuracy of responses provided</p> Signup and view all the answers

    Why do opinion questions tend to generate varied responses?

    <p>Due to the personal nature of opinions</p> Signup and view all the answers

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