Podcast Beta
Questions and Answers
When designing a questionnaire, why is it important to make most questions as factual as possible?
Why must the time lag between an event and a memory question be considered in survey design?
What is the main disadvantage of adopting longer recall periods in consumption studies?
How do open-ended questions differ from closed-ended questions in surveys?
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What is the best practice when structuring opinion questions in a survey?
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What is the primary reason for keeping within a 24 - 48 hours recall period in consumption studies?
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Why do opinion questions tend to generate varied responses?
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