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Questions and Answers
When designing a questionnaire, why is it important to make most questions as factual as possible?
When designing a questionnaire, why is it important to make most questions as factual as possible?
- To ensure respondents can easily recall the information
- To encourage respondents to provide open-ended answers
- To standardize responses for easier analysis (correct)
- To limit the respondents' ability to provide subjective responses
Why must the time lag between an event and a memory question be considered in survey design?
Why must the time lag between an event and a memory question be considered in survey design?
- To account for the natural tendency of people to forget over time (correct)
- To increase the likelihood of getting accurate responses
- To influence respondents to focus on recent events only
- To prevent respondents from making up answers
What is the main disadvantage of adopting longer recall periods in consumption studies?
What is the main disadvantage of adopting longer recall periods in consumption studies?
- Increase in respondent burden
- Reduced survey completion rates
- Decrease in respondent accuracy (correct)
- Loss of data relevance
How do open-ended questions differ from closed-ended questions in surveys?
How do open-ended questions differ from closed-ended questions in surveys?
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What is the best practice when structuring opinion questions in a survey?
What is the best practice when structuring opinion questions in a survey?
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What is the primary reason for keeping within a 24 - 48 hours recall period in consumption studies?
What is the primary reason for keeping within a 24 - 48 hours recall period in consumption studies?
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Why do opinion questions tend to generate varied responses?
Why do opinion questions tend to generate varied responses?
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