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Questions and Answers
What is one of the mistakes moderators make in a focus group, causing participants to feel uncomfortable?
Why might a focus group moderator fail to gather sufficient information from participants?
What is a mistake a moderator can make in leading a focus group discussion?
Why might a focus group moderator fail to engage participants effectively?
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What is a mistake moderators can make when designing focus group questions?
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Study Notes
Mistakes in Running a Focus Group
Lack of Preparation
- Failing to provide an appropriate introduction to the focus group
- Unclear instructions to participants
Ineffective Moderation
- Displaying inappropriate body language, such as negative or positive reactions to responses
- Not maintaining focus on the topic or subject of the experiment
- Not addressing concerns and questions from participants properly
Poor Interaction with Participants
- Not actively listening to participants' responses
- Failing to assist participants during the focus group
- Unprofessional setting that distracts from the discussion
Question Design Issues
- Using overly complicated questions that confuse participants
- Asking questions that make participants feel uncomfortable
- Designing questions to avoid criticizing the organization's external communications
Focus Group Duration
- Conducting a focus group that is too long, leading to participant disengagement
- Conducting a focus group that is too short, failing to gather sufficient information
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Description
Test your knowledge of the common mistakes to avoid when conducting a focus group. From introductions to question types, see how well you understand what makes a successful focus group.
