Commercial Analysis and Historical Events
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Questions and Answers

What method did Booth use to shoot the president?

  • A horsehair rocker daringer (correct)
  • A pistol
  • A long-range rifle
  • A shotgun
  • What happened to Booth after he jumped onto the stage?

  • He was shot by a soldier
  • He broke his leg (correct)
  • He was immediately caught
  • He escaped unharmed
  • What was the immediate fate of the three cabal members involved in the assassination?

  • They were hanged (correct)
  • They escaped to Canada
  • They were imprisoned for life
  • They were released due to lack of evidence
  • How did the doctor assess President Lincoln's condition?

    <p>He found the bullet lodged in Lincoln's brain</p> Signup and view all the answers

    What did Secretary Stanton say after Lincoln's death?

    <p>Now he belongs to the ages</p> Signup and view all the answers

    What is primarily investigated by advertising agencies in order to prepare effective commercials?

    <p>The psychological makeup of consumers</p> Signup and view all the answers

    Which word describes the act of removing objectionable parts from content?

    <p>Exate</p> Signup and view all the answers

    What factor is essential for a successful television program according to the content?

    <p>Artless comments from young children</p> Signup and view all the answers

    What is a significant reason some individuals may become cynical?

    <p>Discrepancies between adults' actions and their teachings</p> Signup and view all the answers

    What aspect of modern technology is criticized in relation to natural disasters?

    <p>The creation of lethal devices</p> Signup and view all the answers

    Which of the following terms indicates a powerful and intense substance or force?

    <p>Potent</p> Signup and view all the answers

    What does the term 'gratuity' refer to in the context of advertising interviews?

    <p>A free sample of a product</p> Signup and view all the answers

    What is the likely outcome of bringing attention to the iniquities in society?

    <p>It may lead to societal indifference</p> Signup and view all the answers

    What does the term 'capitulate' indicate in the context of negotiation?

    <p>To yield to demands</p> Signup and view all the answers

    Which term refers to a social outcast or someone who is shunned?

    <p>Pariah</p> Signup and view all the answers

    What does the phrase 'lay one's cards on the table' best imply?

    <p>To speak openly and frankly</p> Signup and view all the answers

    What does 'ameliorate' mean in the context of social problems?

    <p>To improve or relieve</p> Signup and view all the answers

    What characterizes an 'impromptu' action?

    <p>Spontaneous and unprepared</p> Signup and view all the answers

    Study Notes

    Commercial Analysis

    • Filmmakers use various techniques to create commercials appealing to diverse viewer reactions
    • Extensive research into consumer psychology is conducted
    • Interviewing consumers in their homes, asking personal questions, to understand buying motivations
    • Analyzing consumer responses helps craft effective commercials
    • Researchers predict commercial success based on interview data
    • A sample of the product is sometimes offered as a thank you.

    Historical Events and Figures

    • Historical figures: Grant, Lincoln, Booth, Stanton
    • Historical Events: Civil War, assassination of Lincoln (April 14, 1865)

    Character Traits and Motivations

    • Negative traits: Callous, rapacious, cynical, avaricious
    • Positive traits: Benevolent, charitable, compassionate, pragmatic
    • Motivations: Cupidity, greed, vengeance, patriotism, altruism

    Social Issues and Problems

    • Social inequities: Discrimination against handicapped individuals, political corruption, social unrest
    • Social responses: Compassion, apathy, rebellion, complacency

    Language Analysis

    • Keywords: Artifice, opulent, veracity, vicissitude, delude, excoriate, poignant, poignant, precient, impass, deleterious
    • Figurative language: "Throwing cold water on an idea", "Killed the goose that laid the golden egg", "Carrying coals to Newcastle"

    Economic and Political Factors

    • Economic disparities: Wealth concentration, poverty, resource scarcity
    • National issues: Civil war, political assassinations, social unrest

    Historical Events & Consequences

    • Event: Sinking of the Titanic (1912)
    • Consequences: Multiple lawsuits and settlements.

    Aspects of Human Behavior

    • Motivations: Desire for profit, fear, cupidity, vengeance, patriotism, survival, compassion, altruism, pride, anger
    • Reactions: Fear, anger, greed, indifference, apathy, compassion, remorse, hope
    • Behaviors, and Attitudes: Subservience, resentment, camaraderie, treachery, defiance.

    Individual Characters and Conflicts

    • Conflict: Internal conflict, relationships
    • Characters: Victims of violence, perpetrators, heroes, villains.

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    Description

    Explore the intersection of commercial analysis and historical context, examining how filmmakers craft appealing commercials through techniques influenced by consumer psychology. Delve into historical figures and events that shape societal narratives, including the Civil War and the legacy of figures like Lincoln and Grant.

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