Commercial Analysis and Historical Events

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Questions and Answers

What method did Booth use to shoot the president?

  • A horsehair rocker daringer (correct)
  • A pistol
  • A long-range rifle
  • A shotgun

What happened to Booth after he jumped onto the stage?

  • He was shot by a soldier
  • He broke his leg (correct)
  • He was immediately caught
  • He escaped unharmed

What was the immediate fate of the three cabal members involved in the assassination?

  • They were hanged (correct)
  • They escaped to Canada
  • They were imprisoned for life
  • They were released due to lack of evidence

How did the doctor assess President Lincoln's condition?

<p>He found the bullet lodged in Lincoln's brain (A)</p> Signup and view all the answers

What did Secretary Stanton say after Lincoln's death?

<p>Now he belongs to the ages (D)</p> Signup and view all the answers

What is primarily investigated by advertising agencies in order to prepare effective commercials?

<p>The psychological makeup of consumers (A)</p> Signup and view all the answers

Which word describes the act of removing objectionable parts from content?

<p>Exate (D)</p> Signup and view all the answers

What factor is essential for a successful television program according to the content?

<p>Artless comments from young children (B)</p> Signup and view all the answers

What is a significant reason some individuals may become cynical?

<p>Discrepancies between adults' actions and their teachings (D)</p> Signup and view all the answers

What aspect of modern technology is criticized in relation to natural disasters?

<p>The creation of lethal devices (B)</p> Signup and view all the answers

Which of the following terms indicates a powerful and intense substance or force?

<p>Potent (D)</p> Signup and view all the answers

What does the term 'gratuity' refer to in the context of advertising interviews?

<p>A free sample of a product (B)</p> Signup and view all the answers

What is the likely outcome of bringing attention to the iniquities in society?

<p>It may lead to societal indifference (A)</p> Signup and view all the answers

What does the term 'capitulate' indicate in the context of negotiation?

<p>To yield to demands (A)</p> Signup and view all the answers

Which term refers to a social outcast or someone who is shunned?

<p>Pariah (C)</p> Signup and view all the answers

What does the phrase 'lay one's cards on the table' best imply?

<p>To speak openly and frankly (B)</p> Signup and view all the answers

What does 'ameliorate' mean in the context of social problems?

<p>To improve or relieve (B)</p> Signup and view all the answers

What characterizes an 'impromptu' action?

<p>Spontaneous and unprepared (B)</p> Signup and view all the answers

Flashcards

Lincoln's Assassination

John Wilkes Booth, a Confederate sympathizer, assassinated President Abraham Lincoln at Ford's Theatre in Washington, D.C. Booth shot Lincoln from a theater box, then jumped onto the stage, breaking his leg in the process.

Aftermath of the Assassination

After the assassination, Booth escaped the theater, but was eventually hunted down and killed. Several of his conspirators were also captured and hanged for their role in Lincoln's death.

The Fatal Wound

Doctors attending to President Lincoln after the attack found that the bullet lodged in his brain, causing a fatal wound.

Stanton's Famous Words

Secretary of War Edwin M. Stanton famously uttered the words, "Now he belongs to the ages." after Lincoln's death, acknowledging the immense impact of his presidency and legacy.

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Lincoln's Death

After a night of struggle, President Lincoln succumbed to the fatal wound inflicted by the bullet. He died the morning after the assassination, ending a historic presidency.

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Deprecate

To express disapproval or criticism of something, often with a sense of superiority.

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Cynic

A person who expresses a cynical view of the world and people's motives, believing that people are selfish and untrustworthy.

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Precient

To be able to predict the future accurately.

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Prerogative

A person's exclusive right or power to do something, often derived from their position or authority.

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Yen

A person's strong desire or longing for something.

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Articulate

To be able to speak fluently and effectively.

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Sophist

A person who uses deceptive reasoning or arguments to try to persuade others.

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Recounter

A person who is skilled at telling stories.

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Miscreant

A person who is known for their bad behavior or criminal activities.

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Rapacious

A person who is greedy and desires wealth or power.

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Glean

To be able to see or understand what someone else's true motives are.

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Begrudge

To be resentful or reluctant about something, often because you feel you are being treated unfairly.

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Demur

To express disagreement or opposition strongly.

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Endure

To be able to tolerate something unpleasant or difficult.

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Martinet

A person who is quick to find fault with others and criticize their actions.

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Study Notes

Commercial Analysis

  • Filmmakers use various techniques to create commercials appealing to diverse viewer reactions
  • Extensive research into consumer psychology is conducted
  • Interviewing consumers in their homes, asking personal questions, to understand buying motivations
  • Analyzing consumer responses helps craft effective commercials
  • Researchers predict commercial success based on interview data
  • A sample of the product is sometimes offered as a thank you.

Historical Events and Figures

  • Historical figures: Grant, Lincoln, Booth, Stanton
  • Historical Events: Civil War, assassination of Lincoln (April 14, 1865)

Character Traits and Motivations

  • Negative traits: Callous, rapacious, cynical, avaricious
  • Positive traits: Benevolent, charitable, compassionate, pragmatic
  • Motivations: Cupidity, greed, vengeance, patriotism, altruism

Social Issues and Problems

  • Social inequities: Discrimination against handicapped individuals, political corruption, social unrest
  • Social responses: Compassion, apathy, rebellion, complacency

Language Analysis

  • Keywords: Artifice, opulent, veracity, vicissitude, delude, excoriate, poignant, poignant, precient, impass, deleterious
  • Figurative language: "Throwing cold water on an idea", "Killed the goose that laid the golden egg", "Carrying coals to Newcastle"

Economic and Political Factors

  • Economic disparities: Wealth concentration, poverty, resource scarcity
  • National issues: Civil war, political assassinations, social unrest

Historical Events & Consequences

  • Event: Sinking of the Titanic (1912)
  • Consequences: Multiple lawsuits and settlements.

Aspects of Human Behavior

  • Motivations: Desire for profit, fear, cupidity, vengeance, patriotism, survival, compassion, altruism, pride, anger
  • Reactions: Fear, anger, greed, indifference, apathy, compassion, remorse, hope
  • Behaviors, and Attitudes: Subservience, resentment, camaraderie, treachery, defiance.

Individual Characters and Conflicts

  • Conflict: Internal conflict, relationships
  • Characters: Victims of violence, perpetrators, heroes, villains.

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