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Questions and Answers
Which term refers to the value that is added to raw materials during the manufacturing process?
Which term refers to the value that is added to raw materials during the manufacturing process?
- Markup
- Value Addition (correct)
- Gross Profit
- Depreciation
What is the primary purpose of a balance sheet in a business?
What is the primary purpose of a balance sheet in a business?
- To analyze market trends
- To provide a snapshot of financial position (correct)
- To assess cash flow
- To record sales transactions
Which pricing strategy involves setting a low initial price to attract customers?
Which pricing strategy involves setting a low initial price to attract customers?
- Cost-Plus Pricing
- Value-Based Pricing
- Penetration Pricing (correct)
- Skimming Pricing
In the context of marketing, what does the term 'target market' refer to?
In the context of marketing, what does the term 'target market' refer to?
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What kind of analysis focuses on determining the strengths, weaknesses, opportunities, and threats related to a business?
What kind of analysis focuses on determining the strengths, weaknesses, opportunities, and threats related to a business?
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Study Notes
Manufacturing Value Addition
- The term "value added" refers to the increase in worth that raw materials achieve during the manufacturing process.
Balance Sheet Purpose
- A balance sheet provides a snapshot of a company's financial position at a specific point in time, detailing assets, liabilities, and shareholders' equity.
Introductory Pricing Strategy
- The pricing strategy known as "penetration pricing" involves setting a low initial price to attract customers and gain market share quickly.
Target Market Concept
- In marketing, a "target market" identifies a specific group of consumers that a business aims to reach with its products or services, based on demographic and psychographic characteristics.
SWOT Analysis
- A "SWOT analysis" is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
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