Commerce MCQ Questions
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Questions and Answers

Which term refers to the value that is added to raw materials during the manufacturing process?

  • Markup
  • Value Addition (correct)
  • Gross Profit
  • Depreciation
  • What is the primary purpose of a balance sheet in a business?

  • To analyze market trends
  • To provide a snapshot of financial position (correct)
  • To assess cash flow
  • To record sales transactions
  • Which pricing strategy involves setting a low initial price to attract customers?

  • Cost-Plus Pricing
  • Value-Based Pricing
  • Penetration Pricing (correct)
  • Skimming Pricing
  • In the context of marketing, what does the term 'target market' refer to?

    <p>Potential customers for a product</p> Signup and view all the answers

    What kind of analysis focuses on determining the strengths, weaknesses, opportunities, and threats related to a business?

    <p>SWOT Analysis</p> Signup and view all the answers

    Study Notes

    Manufacturing Value Addition

    • The term "value added" refers to the increase in worth that raw materials achieve during the manufacturing process.

    Balance Sheet Purpose

    • A balance sheet provides a snapshot of a company's financial position at a specific point in time, detailing assets, liabilities, and shareholders' equity.

    Introductory Pricing Strategy

    • The pricing strategy known as "penetration pricing" involves setting a low initial price to attract customers and gain market share quickly.

    Target Market Concept

    • In marketing, a "target market" identifies a specific group of consumers that a business aims to reach with its products or services, based on demographic and psychographic characteristics.

    SWOT Analysis

    • A "SWOT analysis" is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.

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    Description

    Test your knowledge with these multiple-choice questions covering fundamental concepts in commerce. Questions include topics such as balance sheets, pricing strategies, target markets, and SWOT analysis. Ideal for students preparing for exams or anyone looking to refresh their commerce knowledge.

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