Professional salesmanship
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Professional salesmanship

Created by
@ComfortableHeliotrope8108

Questions and Answers

exchange of commodity for money; action for selling something or a period which sells goods at reduced prices

Sales

a person whose job involves selling or promoting commercial products, either in a store or visiting locations to get orders.

Salesman

a skill or ability as someone or something

Ship

can be defined as the skill required to convince people to buy or in persuading people to do something.

<p>Salesmanship</p> Signup and view all the answers

the process of transferring your enthusiasm for an idea, product or service to a customer or potential customer with a need to be satisfied.

<p>Selling</p> Signup and view all the answers

defined as face-to-face selling in which one person who is the salesman tries to convince the customer in buying a product

<p>Personal Selling</p> Signup and view all the answers

Involves "salespeople" who tend to do prospecting, establishing rapport, identifying needs, presenting solutions, answering objections, closing the sale and getting resales and referrals.

<p>Professional selling</p> Signup and view all the answers

a technique that prioritizes building a connection with customers and potential buyers to close sales. Rather than solely using the price and other details to sell a product or service, the salesperson focuses on the interactions they have with their customers.

<p>Relationship selling</p> Signup and view all the answers

You can use personal insights like those to start a friendly chat by asking about them.

<p>Connect on a personal level</p> Signup and view all the answers

Paraphrase your customers' message back to them to show you clearly hear and understand what they are telling you.

<p>Be a good listener</p> Signup and view all the answers

You should be able to answer customer questions about how your product or service compares to others in the industry, for example, because that can boost your sales pitch.

<p>show your expertise</p> Signup and view all the answers

If they mention a problem they have been having, find some helpful resources to email them.

<p>add value to the customers' lives</p> Signup and view all the answers

They will appreciate the fact that you told them the truth rather than finding it out for themselves later.

<p>Be honest to your customers</p> Signup and view all the answers

Being genuine in your customer interactions will go a long way in building a connection with them—if you are passionate about and believe in your product, then this should be easy for you.

<p>show your authentic self</p> Signup and view all the answers

To retain trust and loyalty with your customers, you must follow through on the commitments—both big and small— that you make to them. Falling through on those commitments could damage your reputation and the relationship between you and your customer.

<p>prove that you are reliable</p> Signup and view all the answers

Being patient is especially important when selling high-ticket items, as these purchases usually require a lot of back- and-forth decision-making and follow- ups with the client. Remember that this may be a big decision for your customer and avoid rushing them or putting too much pressure on them.

<p>Be patient during the sales cycle</p> Signup and view all the answers

Relationship selling does not end after the customer makes the purchase or signs the contract—you should continue to check in on them to maintain the relationship.

<p>continue to provide value after the sale</p> Signup and view all the answers

Example of relationship selling for (equipment to another business)

<p>B2B</p> Signup and view all the answers

Example of relationship selling for (hair care to consumer)

<p>Consumer products</p> Signup and view all the answers

"Everyone lives by selling something"

<p>Robert Louis Stevenson</p> Signup and view all the answers

The aim of a salesperson is to generate the attention of the prospect before giving further details of the product. First few minutes are very important for getting the attention of the prospects.

<p>Awareness</p> Signup and view all the answers

The best way to handle these objections by thesalesperson is to discuss all the objections beforehand while giving the presentation and give the solutions for the same, as well. If the prospect does not get satisfied, he will not buythe product.

<p>Desire</p> Signup and view all the answers

For this, the salesperson needs to take care of the following things: Create the first impression by a proper and suitable dress up. Always start with a smile. Be honest and professional. Do not let pressure spoil the situation.

<p>Awareness</p> Signup and view all the answers

The salesperson can achieve this either by convincing the prospect with his talk or by handling a sample to the prospect, so that the prospect can use and feel the product in reality.

<p>Interest</p> Signup and view all the answers

The salesman needs to be very careful while discussing the answers to the objections. He should provide the answers by understanding the needs of the prospects and it would be imperative if the talks are conversed in the language of the prospect.

<p>Desire</p> Signup and view all the answers

After placing the order, a salesperson aims for building customer satisfaction. It is natural on the part of the prospect to think whether he has taken a right decision by placing the order.

<p>Satisfaction</p> Signup and view all the answers

After elaborating all the three stages, the salesperson should induce the prospect to place the order. The action of buying the product is not usual and therefore should be induced. Here, while doing so, the role of the salesperson is very important as well as critical. The salesman needs to sense when the prospect is ready to place the order.

<p>Action</p> Signup and view all the answers

Leads/Connections/References Time Qualifications

<p>Prospecting</p> Signup and view all the answers

Prospects are qualified on the basis of some important factors – their employment, marital status, number of dependents, and the products they use.

<p>Qualifications</p> Signup and view all the answers

There should also be some attempt to choose between several methods of approach – written communication, a telephone call, or a personal visit. The sales strategy is decided as a part of what

<p>pre approach</p> Signup and view all the answers

When the salesman comes in actual contact with the prospect, the next stage is reached. The face-to-face contact with the prospect is termed an...

<p>approach</p> Signup and view all the answers

The crucial task of selling is communicating the product story to the buyer. A typical sales presentation follows the AIDA approach – attract the attention of the buyer, create an interest in the product, so that the buyer desires to possess the product, which ultimately results in buying action

<p>presentation and demonstration</p> Signup and view all the answers

It involves the use of different methods for seeking access to the prospect so that the product or service may be presented to him. Face-to-face conversation, know how to greet the prospect, cordial start, follow-up conversation.

<p>approach</p> Signup and view all the answers

Objections are welcome because they indicate the buying intention of the prospect and give him what is clue to the close of the sale. An objection is just a statement.

<p>Handling Objections</p> Signup and view all the answers

objections can be preference for established and reputed brands, or logical, say, for example, the poor performance of the product supplied in the past.

<p>psychological</p> Signup and view all the answers

a type of defensive behavior. Before making commitment, the prospect wants an assurance that he is taking a right decision.

<p>minor objections</p> Signup and view all the answers

This is the most important step in the selling process. this results into an order. it is a climax of the whole game of selling. Several salesmen falter in this

<p>Closing the sale</p> Signup and view all the answers

We have to strike the iron while it is hot. A salesman must have his closing material ready at all times and at all places.

<p>closing the sale</p> Signup and view all the answers

post-sale activities lay the foundation of future business and contribute a great deal to the goodwill of the firm.

<p>follow-up action/feedback</p> Signup and view all the answers

It is the last step but equally important step of selling process. The salesman properly observed the order and executed it. Follow-up is also necessary to collect information from the customer regarding product use problems. Salesman tries to ensure feedback and encourages repeat purchases.

<p>follow-up action/ feedback</p> Signup and view all the answers

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