10 Questions
What are the original 4 P’s of the marketing mix?
Product, Price, Place, Promotion
Which element was NOT part of the original 4 P's but was added later to form the 7 P’s?
Physical Evidence
What does 'Place' represent in the context of the marketing mix?
The location where the buyer and seller exchange goods or services
Which category does 'watch fixing' fall under?
Consumer Services
What does 'Price' represent in the marketing mix?
The value of money in exchange for a product or service
Which element is NOT part of the 7 P’s of the marketing mix?
Promotion
What do 'Business Services' refer to in the context of the marketing mix?
Services sought by businesses to aid their operations
Which element focuses on the physical facilities and tangible cues in the marketing mix?
Physical Evidence
'Milkytea' belongs to which category of goods?
'Consumer Goods'
'Vulcanizing' is an example of which type of service?
'Consumer Services'
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