Color Association with Brands Quiz

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Questions and Answers

What are the original 4 P’s of the marketing mix?

  • Product, Place, People, Process
  • Product, Price, Place, Promotion (correct)
  • People, Physical Evidence, Process, Promotion
  • Price, Promotion, People, Physical Evidence

Which element was NOT part of the original 4 P's but was added later to form the 7 P’s?

  • People
  • Price
  • Process
  • Physical Evidence (correct)

What does 'Place' represent in the context of the marketing mix?

  • The set of distribution channels used by a company
  • The controllable and connected variables gathered by a company
  • The value of money in exchange for a product or service
  • The location where the buyer and seller exchange goods or services (correct)

Which category does 'watch fixing' fall under?

<p>Consumer Services (B)</p> Signup and view all the answers

What does 'Price' represent in the marketing mix?

<p>The value of money in exchange for a product or service (D)</p> Signup and view all the answers

Which element is NOT part of the 7 P’s of the marketing mix?

<p>Promotion (D)</p> Signup and view all the answers

What do 'Business Services' refer to in the context of the marketing mix?

<p>Services sought by businesses to aid their operations (A)</p> Signup and view all the answers

Which element focuses on the physical facilities and tangible cues in the marketing mix?

<p>Physical Evidence (A)</p> Signup and view all the answers

'Milkytea' belongs to which category of goods?

<p>'Consumer Goods' (D)</p> Signup and view all the answers

'Vulcanizing' is an example of which type of service?

<p>'Consumer Services' (D)</p> Signup and view all the answers

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