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Questions and Answers
What are the original 4 P’s of the marketing mix?
What are the original 4 P’s of the marketing mix?
- Product, Place, People, Process
- Product, Price, Place, Promotion (correct)
- People, Physical Evidence, Process, Promotion
- Price, Promotion, People, Physical Evidence
Which element was NOT part of the original 4 P's but was added later to form the 7 P’s?
Which element was NOT part of the original 4 P's but was added later to form the 7 P’s?
- People
- Price
- Process
- Physical Evidence (correct)
What does 'Place' represent in the context of the marketing mix?
What does 'Place' represent in the context of the marketing mix?
- The set of distribution channels used by a company
- The controllable and connected variables gathered by a company
- The value of money in exchange for a product or service
- The location where the buyer and seller exchange goods or services (correct)
Which category does 'watch fixing' fall under?
Which category does 'watch fixing' fall under?
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What does 'Price' represent in the marketing mix?
What does 'Price' represent in the marketing mix?
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Which element is NOT part of the 7 P’s of the marketing mix?
Which element is NOT part of the 7 P’s of the marketing mix?
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What do 'Business Services' refer to in the context of the marketing mix?
What do 'Business Services' refer to in the context of the marketing mix?
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Which element focuses on the physical facilities and tangible cues in the marketing mix?
Which element focuses on the physical facilities and tangible cues in the marketing mix?
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'Milkytea' belongs to which category of goods?
'Milkytea' belongs to which category of goods?
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'Vulcanizing' is an example of which type of service?
'Vulcanizing' is an example of which type of service?
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