Color Association with Brands Quiz
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Questions and Answers

What are the original 4 P’s of the marketing mix?

  • Product, Place, People, Process
  • Product, Price, Place, Promotion (correct)
  • People, Physical Evidence, Process, Promotion
  • Price, Promotion, People, Physical Evidence

    • Which element was NOT part of the original 4 P's but was added later to form the 7 P’s?

  • People
  • Price
  • Process
  • Physical Evidence (correct)

    • What does 'Place' represent in the context of the marketing mix?

  • The set of distribution channels used by a company
  • The controllable and connected variables gathered by a company
  • The value of money in exchange for a product or service
  • The location where the buyer and seller exchange goods or services (correct)

    • Which category does 'watch fixing' fall under?

    <p>Consumer Services</p> Signup and view all the answers

    What does 'Price' represent in the marketing mix?

    <p>The value of money in exchange for a product or service</p> Signup and view all the answers

    Which element is NOT part of the 7 P’s of the marketing mix?

    <p>Promotion</p> Signup and view all the answers

    What do 'Business Services' refer to in the context of the marketing mix?

    <p>Services sought by businesses to aid their operations</p> Signup and view all the answers

    Which element focuses on the physical facilities and tangible cues in the marketing mix?

    <p>Physical Evidence</p> Signup and view all the answers

    'Milkytea' belongs to which category of goods?

    <p>'Consumer Goods'</p> Signup and view all the answers

    'Vulcanizing' is an example of which type of service?

    <p>'Consumer Services'</p> Signup and view all the answers

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