Collaborative Filtering and Recommendation Systems

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Questions and Answers

In collaborative filtering, what is the goal of recommending items to customers?

  • To recommend items randomly to increase diversity
  • To recommend items that have previously been purchased by similar customers (correct)
  • To recommend items based on their popularity
  • To recommend items based on users who are most different

What similarity measure does Amazon use in generating recommendations?

  • Pearson correlation
  • Euclidean distance
  • Cosine similarity (correct)
  • Jaccard index

What kind of data does Amazon use to generate recommendations?

  • Only product features
  • Only user demographic data
  • Both user demographic data and product features
  • Only user interaction data without looking at features (correct)

Which users are considered more similar in collaborative filtering?

<p>Users who have rated some different items but also rated the same items (A)</p>
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What is the binary representation of items purchased by user u?

<p>R*. (B)</p>
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In the context of defining similarity between users and items, what does 𝑅.,+ represent?

<p>Item representation (I) (A)</p>
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How is the best case scenario defined for similarity scores in terms of Euclidean distance?

<p>When users i and j buy the same item (D)</p>
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What defines the Euclidean distance between two items i and j in this context?

<p>R*,+ - R., (B)</p>
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What is the purpose of subtracting the average rating by user v from each rating in the formula for Pearson correlation similarity between users?

<p>To eliminate the effect of below-average ratings on the similarity calculation (B)</p>
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How does the cosine similarity differ from Pearson correlation similarity in terms of item consideration?

<p>Cosine similarity considers all items while Pearson correlation only focuses on shared items. (B)</p>
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Why is it important to consider only shared items when determining similarity between users based on ratings?

<p>To ensure users are maximally similar if they rate shared items the same way (D)</p>
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In the context of recommendation systems, what is the purpose of Euclidean distance in relation to similarities between items?

<p>To measure the closeness or similarity between items based on their ratings (A)</p>
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