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What is the primary purpose of media literacy?

  • To access and create media content efficiently
  • To evaluate the effectiveness of advertising strategies
  • To ensure all media forms are free from bias
  • To critically assess the accuracy and validity of media information (correct)
  • Which of the following is NOT considered a type of media?

  • Television
  • Internet
  • Personal thoughts (correct)
  • Print newspapers
  • What is a significant challenge in achieving media literacy?

  • The abundance of information available (correct)
  • The strict regulations on media dissemination
  • The lack of interest in media content
  • The effectiveness of traditional learning methods
  • Which of the following best describes the role of media education?

    <p>To foster a critical understanding of mass media's nature and impact</p> Signup and view all the answers

    How does media play a role in environmental conservation?

    <p>By educating people through diverse media forms</p> Signup and view all the answers

    Which skill is crucial for someone who is media literate?

    <p>The ability to critically analyze and create media</p> Signup and view all the answers

    What does the term 'smart consumer' refer to in media literacy?

    <p>Someone who recognizes the point of view and intent behind media products</p> Signup and view all the answers

    What is a key component of media information literacy?

    <p>The ability to identify fake news from genuine updates</p> Signup and view all the answers

    Which media tool is best for employing song analysis with old-time folk music?

    <p>Spotify</p> Signup and view all the answers

    What dimension of media literacy is reflected by the statements 'Think before you click' and 'Assess before your access'?

    <p>Critical Literacy</p> Signup and view all the answers

    Which teaching strategy best meets the demands of 21st century education using media tools?

    <p>Utilizing Google Classroom for blended learning</p> Signup and view all the answers

    Which media platform is increasingly popular for generating income through video views?

    <p>YouTube</p> Signup and view all the answers

    Which learning material is most effective for discussing 'Philippine Tourist Destinations' in Social Studies?

    <p>Tourism documentary video footage from YouTube</p> Signup and view all the answers

    What is the primary focus of Social-Structural Literacy?

    <p>Understanding how information is influenced by societal factors.</p> Signup and view all the answers

    What is the significance of integrating media literacy into teaching?

    <p>To enhance critical thinking skills among students</p> Signup and view all the answers

    Which option best describes an effective use of technology in classroom learning?

    <p>Implementing interactive platforms for collaboration</p> Signup and view all the answers

    Which dimension of literacy focuses on the adaptation and evaluation of new technologies?

    <p>Emerging Technology Literacy</p> Signup and view all the answers

    What is one recommended way to integrate media literacy into the classroom?

    <p>Discuss how media alters information and images.</p> Signup and view all the answers

    What role does the receiver of media play in ensuring effective communication?

    <p>They actively assess and respond to the information</p> Signup and view all the answers

    Identifying the author and purpose of media falls under which skill set?

    <p>Media Literacy Skills</p> Signup and view all the answers

    Which of the following accurately describes Critical Literacy?

    <p>Critically evaluating the strengths and weaknesses of information technologies.</p> Signup and view all the answers

    Which dimension of literacy involves the formatting and publishing of research?

    <p>Publishing Literacy</p> Signup and view all the answers

    What is the purpose of discussing the 'truth' in advertisements in a media literacy context?

    <p>To help students identify persuasive methods used in marketing.</p> Signup and view all the answers

    Reflecting on and analyzing media consumption habits is a component of which literacy?

    <p>Media Skills</p> Signup and view all the answers

    Which social media platform ranks highest in popularity in the Philippines?

    <p>Facebook</p> Signup and view all the answers

    Which smartphone brand is the second most purchased in the Philippines?

    <p>OPPO</p> Signup and view all the answers

    What is the third most popular online mobile game in the Philippines?

    <p>Roblox</p> Signup and view all the answers

    Which Google suite app for education has the lowest usage in the Philippines?

    <p>Google Slides</p> Signup and view all the answers

    Which of the following platforms is NOT among the top four social media platforms used in the Philippines?

    <p>LinkedIn</p> Signup and view all the answers

    Which smartphone brand has the lowest purchase rate in the Philippines?

    <p>Apple</p> Signup and view all the answers

    Which online mobile game holds the highest popularity in the Philippines?

    <p>Mobile Legends</p> Signup and view all the answers

    What is one of the advantages of media as mentioned?

    <p>Educates about diverse cultures</p> Signup and view all the answers

    Which of the following is a disadvantage of media?

    <p>Exposure to inappropriate content for children</p> Signup and view all the answers

    Which Google suite app is used more than Google Forms but less than Google Docs?

    <p>Google Sheets</p> Signup and view all the answers

    Media and Information Literacy (MIL) encompasses which of the following aspects?

    <p>Accessing, analyzing, and communicating information</p> Signup and view all the answers

    Which dimension of Media and Information Literacy focuses on using technological tools?

    <p>Tool Literacy</p> Signup and view all the answers

    What harmful effect can excessive media exposure have on individuals?

    <p>Decreased productivity</p> Signup and view all the answers

    Which of the following is NOT associated with the benefits of media?

    <p>Promotes drug use</p> Signup and view all the answers

    What is a key component of Media and Information Literacy according to the Moscow Declaration?

    <p>Engaging with media to promote equality</p> Signup and view all the answers

    Which of these is an example of a potential negative consequence of media use?

    <p>Causing personal injury by imitating stunts</p> Signup and view all the answers

    What is cyberstalking?

    <p>Engaging in repeated electronic harassment towards another individual.</p> Signup and view all the answers

    Which of the following best describes malware?

    <p>Malicious software that secretly collects user information.</p> Signup and view all the answers

    What is the goal of online predation?

    <p>To engage minors in inappropriate sexual relationships.</p> Signup and view all the answers

    Which of the following activities exemplifies cyberbullying?

    <p>Using emails to intimidate and harass classmates.</p> Signup and view all the answers

    What does sextortion involve?

    <p>Using webcams to flirt and engage in cybersex, often involving manipulation.</p> Signup and view all the answers

    In the context of internet safety, what does obscene/offensive content refer to?

    <p>Content deemed offensive, explicit, or distasteful to some users.</p> Signup and view all the answers

    What is a primary characteristic of cybercrime?

    <p>The computer is the object of the crime.</p> Signup and view all the answers

    What is a common starting point for surfing the web?

    <p>Typing targeted keywords into a search engine.</p> Signup and view all the answers

    Study Notes

    Media and Digital/Cyber Literacy

    • Media Literacy is the ability to access, analyze, evaluate, and create media.
    • Media literate individuals can understand complex messages from various media like television, radio, internet, newspapers, magazines, books, billboards, video games, music, and more.
    • Media Literacy is the ability to critically assess information accuracy and validity presented by media.
    • It involves media education, or realizing all media represents a version of reality, along with performing effective internet searches, respecting copyright laws, and identifying truth from fake news.
    • Media literacy involves helping students develop critical and informed understanding of mass media, techniques and impact.

    Advantages of Media

    • Media educates on health, environmental conservation, and various other topics.
    • Media provides access to the latest world news regardless of location, very quickly.
    • Media allows people to explore their hidden talents in areas like multimedia and visual arts, comedy, acting, dancing, and singing.
    • Media enhances knowledge through quiz programs, educational shows, and informative programs.
    • Media offers convenience in accessing information using mobile phones.
    • Media can boost sales as a tool to advertise and promote products.
    • Media provides excellent forms of entertainment.
    • Media can reduce costs for mass education by allowing for the electronic duplication of information.
    • Media leads to the diffusion of diverse cultures and cultural practices.
    • Media facilitates understanding and respect between people across the world.

    Disadvantages of Media

    • Media can promote individualism.
    • Media content may not be suitable for all age groups, especially children.
    • Media outlets may have geographical limitations with news coverage and distribution.
    • Media may include excessive advertisements that can be distracting, or even deceptive.
    • Media can provide a platform for scams, fraud, and hacking.
    • Media can become an addictive behavior leading to a decrease in productivity.
    • Media can cause health problems including but not limited to: radiation effects, poor eyesight, hearing damage.
    • Media use can promote drug and alcohol use.
    • Media often shows stunts that can negatively influence viewers leading to personal injury from imitation.
    • Media can be used to damage reputation using anonymous accounts and spreading malicious scandals and rumors.

    Media and Information Literacy (MIL)

    • Media and Information Literacy is a combination of skills, knowledge, practices, and attitudes necessary to effectively access, analyze, evaluate, produce and communicate information via various media, in creative and ethical ways that respect human rights.
    • MIL involves a set of competencies for searching, critically evaluating, using and contributing information and media content responsibly.

    Seven Dimensions of MIL

    • Tool Literacy: The ability to understand and use current information technology.
    • Resource Literacy: Understanding the format, location, and access methods of information resources.
    • Social-Structural Literacy: Comprehension of how society shapes information and how it relates in different contexts.
    • Research Literacy: Ability to understand and use technology for research.
    • Publishing Literacy: Ability to format and publish research and ideas online.
    • Emerging Technology Literacy: Ability to adapt, understand, evaluate and use new technologies.
    • Critical Literacy: Ability to evaluate the strengths, weaknesses, and implications of information technologies.

    Integrating Media Literacy into the Curriculum

    • Teach students how to evaluate media, noting it may vary based on the creator.
    • Guide students on reliable digital resources and databases for research.
    • In discussions, help students compare and contrast different media sources.
    • Discuss how media edits and alters content and to be critical readers.
    • Teach students how to analyze "truths" in advertisements and identify the persuasiveness techniques used by creators.
    • Encourage students to create various media forms suitable to their level (presentations, videos, websites).
    • Discuss and demonstrate different media formats.

    Media Skills

    • Students need skills to reflect on and analyze their media use habits.
    • Students need skills to identify the purpose and point of view of media in commercial work, film, television, and radio productions.
    • Students need skills to identify and evaluate the production techniques used in media to identify the quality of media's representation.

    Approaches to Teaching Media Literacy

    • Media Arts Education Approach: Values aesthetics of media and art, and uses creativity for expression.
    • Media Literacy Movement Approach: Expands literacy to popular culture and multimedia.
    • Critical Media Literacy Approach: Emphasizes ideology critique and politics of representation.

    Key Concepts in Media Literacy

    • Media are constructions: Media products are created based on conscious and unconscious decisions regarding content and presentation.
    • The audience negotiates meaning: Media meaning is a collaborative process between creators and audiences.
    • Media have commercial implications: Media is a business driven by profit and corporate influence on content and distribution.
    • Media have social and political implications: Media carries ideological messages about values, impacting how people think.
    • Each medium has a unique aesthetic form: The content of media is influenced by its specific technical, commercial and storytelling demands.

    Digital Literacy

    • Digital literacy is the collection of competencies and skills for participating fully in society, using digital tech for communication, expression, collaboration, and advocacy.
    • Digital literacy involves safely navigating the digital world knowing what to do and avoid.

    Cybersecurity

    • Cybersecurity is protecting systems, networks and programs from digital attacks, preventing sensitive information access or alteration and/or interrupting business processes.
    • Cybercitizenship is using the internet responsibly.

    Ways to be a Good Cyber Citizen

    • Be mindful and critical of posted content, especially tagging for public visibility in supposed "private" areas.
    • Avoid publicly airing disagreements.
    • Correct and verify information when sharing.
    • Use media responsibly to get help, report problems with trusted adults.
    • Referencing information accurately when using online sources to avoid Plagiarism.

    Internet Safety

    • Phishing: Scammers posing as trustworthy entities to obtain sensitive information.
    • Internet Scams: Schemes to deceive users in various ways, to take advantage.
    • Malware: Malicious software disguising itself (particularly spyware), collects and transmits private information without consent.
    • Cyberbullying: Electronic harassment, slander, threats, monitoring or false accusations.
    • Cyberstalking: Stalking, harassment, or intimidation using the internet.
    • Online Predation: Engaging minors in inappropriate sexual activity.
    • Obscene/Offensive Content: Content deemed disturbing or offensive.
    • Sextortion: Cybercriminals posing as an attractive person, for inappropriate communication.

    Computer Threats and Solutions

    • Anti-virus software: Essential for all computers. Update to prevent vulnerabilities. Firewall: Protects network entry points from unwanted traffic. Filter emails: Prevent known harmful file extensions. Educate users about suspicious emails.
    • Scan downloads before opening them to prevent viruses. Avoid unknown software.
    • Implement a vulnerability management system to address new threats. Regular critical data backups are crucial.
    • Develop an information security policy to outline safety protocols.
    • Monitor logs and systems to identify any issues. Develop an incident response plan. Limit the access level as necessary, restricting unnecessary access points.

    Cyberbullying and Cybercrime

    • Cyberbullying: A form of harassment using electronic means, commonly among teenagers.
    • Cyberstalking: Electronic stalking or harassment.
    • Cybercrime: Criminal activity performed using computers or the internet. This can be one-time or ongoing crimes.

    Exploring the Internet

    • Proper use of keywords for searching on the web.
    • Good research strategies like asking questions about the topic area when searching.
    • Avoid biased information when searching for credible sources like educational and governmental sites ending in ".edu," or ".gov" or ".org".
    • Critical evaluation and acknowledgment of source materials.
    • Citation of sources in any form of written or multimedia work.

    Exploring the Internet: Research and Evaluation Methods

    • Review website author, date, purpose, contact info, to evaluate credibility.
    • Ensure appropriate data is present, and if it is not, get author's/site's permission.
      • Evaluate data for accuracy, reliability, and avoiding biases.
    • Understand and apply proper citation usage.

    Ways to Avoid Plagiarism

    • Understand and read the original source several times, before summarizing, paraphrasing or citing.
    • Verify sources before using, ensuring they are credible and reliable.
    • Cite all sources including authors, the original work or article, and the date of retrieval.
    • Use quotes, proper formatting, paraphrasing, and summarizing of the source material from the author.

    How to Evaluate Websites

    • Open sites in new tabs for easy access.
    • Skim-read the website text before proceeding, if it is too complicated to understand, seek better resources.
    • Determine if the requested information or answers are present and meet the need. Search or use the website search box.
    • Evaluate the credibility of authors and the website (URLs, domain types, including ".gov", ".edu" or ".org"). Check the author's bio and about page.
    • Consider the site's purpose and its relevance or fit with the user's needs.
    • Review the date of when the information was initially written or last updated.

    Integrating Digital/Cyber Literacy into the Curriculum

    • Utilize interactive whiteboard for lessons.
    • Allow student maintenance of blogs, wikis, or webpages.
    • Promote digital communication and collaboration via emails, and/or video/chat exchanges.
    • Engage students in building and publishing multimedia stories.
    • Set up blog or social media accounts to facilitate weekly discussions, learning, and/or group work.
    • Teach students how to utilize video, recording scientific experiments, and exposing them to media editing.
    • Emphasize how to research and find and use relevant information from credible, and legitimate sites.
    • Emphasize the importance of data and/or message sources, and how various media formats work.
    • Require/Encourage student E-Portfolios to collect and store data for projects, messages and documentation.

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