DT week 3
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Questions and Answers

Which of the following is NOT an enabling technology for platforms?

  • Mobile computing devices
  • Web APIs
  • On-demand cloud computing
  • Social media (correct)

What is the term used to describe the scenario where only one platform is able to operate due to factors like multi-homing, strong indirect network effects, and low feature differentiation?

  • Indirect network
  • Winner-takes-all (correct)
  • Direct network
  • Platform spectrum

Which of the following is NOT a competitive benefit of platforms?

  • Light in assets
  • Winner-takes-all (correct)
  • Frictionless acquisitions
  • Scaling fast

What is the purpose of the Platform business model map?

<p>To identify all critical parties in a platform (C)</p> Signup and view all the answers

What is the term used to describe the process of attracting new users to a platform smoothly through Web APIs?

<p>Frictionless acquisitions (B)</p> Signup and view all the answers

What are the two types of network effects mentioned in the text?

<p>Direct network and indirect network (D)</p> Signup and view all the answers

What is the main factor that makes it hard for competitors to take over established platforms?

<p>Number of users (A)</p> Signup and view all the answers

What is co-opetition?

<p>Collaboration between direct competitors in certain areas (D)</p> Signup and view all the answers

What is the impact of rapid technological change on industry boundaries?

<p>Industry boundaries become more blurred (C)</p> Signup and view all the answers

What is disintermediation?

<p>The removal of an intermediary from the value chain (A)</p> Signup and view all the answers

What is the principle of power in the value chain?

<p>Power to the unique value creator (B)</p> Signup and view all the answers

What is channel conflict?

<p>A situation where a business is balancing working with key channels and going around them (B)</p> Signup and view all the answers

What is the biggest challenge of openness in a platform?

<p>Letting go of part of the value creation process (C)</p> Signup and view all the answers

What are the challenges of two-sided markets?

<p>Pricing the platform and dealing with winner-takes-all dynamics (B)</p> Signup and view all the answers

Which of the following describes the shift in competition from the past to the present?

<p>Competition across fluid industries (B)</p> Signup and view all the answers

What is a key characteristic of platforms?

<p>They bring together two or more parties to create and exchange value (D)</p> Signup and view all the answers

What is the main reason why platforms represent a shift in the relationship between firms?

<p>They build ecosystems by getting customers to interact with each other (A)</p> Signup and view all the answers

What is the definition of a platform?

<p>A platform is a business model that facilitates direct interaction between two or more types of customers (A)</p> Signup and view all the answers

What is a key characteristic of exchanges as a type of platform?

<p>They bring together two types of customers (C)</p> Signup and view all the answers

What is the main reason why platforms can have a winner-takes-all dynamic?

<p>They benefit from network effects (A)</p> Signup and view all the answers

What is a key characteristic of multisided platforms?

<p>They bring together two types of customers (A)</p> Signup and view all the answers

Which of the following conditions is necessary for a networked market to be served?

<p>High multi-homing costs for at least one user side (C)</p> Signup and view all the answers

What is the potential danger of a platform getting 'enveloped' by an adjacent platform provider?

<p>Loss of unique customers (D)</p> Signup and view all the answers

What can a platform provider do to survive envelopment?

<p>Find bigger platforms to cooperate with (A)</p> Signup and view all the answers

What are 'homing' costs in a networked market?

<p>The expenses incurred by users to stay part of the platform (A)</p> Signup and view all the answers

When do network effects become positive and strong for users on one side of the network?

<p>When multi-homing costs are high (D)</p> Signup and view all the answers

What advantage do platform providers gain when they already have a relationship with expected users?

<p>Cost differentiation advantages (A)</p> Signup and view all the answers

What can smaller platforms focus on if certain customers have unique needs?

<p>Special features (C)</p> Signup and view all the answers

What is one way a firm can survive envelopment?

<p>Switch business models (A)</p> Signup and view all the answers

What is the potential damage of a platform provider offering a certain platform's functionality as part of a multiplatform bundle?

<p>Loss of unique customers (A)</p> Signup and view all the answers

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