12 Questions
What is the primary purpose of the Tracking URLs document in CMT?
To verify tracking pixels for each placement
What step is required to complete the Tracking URLs file for each placement?
Complete all necessary fields for each placement
What is the purpose of duplicating placements in the Tracking URLs file?
To include both click and impression tracking URLs
When tracking is at video level, what needs to be concatenated in a new column?
Placement name and creative name
What is the recommended practice before starting to update tracking?
Check if all strategies need a tracking update
What formula or function can be used to concatenate placement names and creative names?
E2&L2
What is the purpose of the 'Event Name' column?
To place the pixel on a specific event of the tag
What happens when a pixel is set to 'Track and Redirect URL'?
The pixel is used as the redirect URL
What type of tracking is used for HTML or JS pixels that require a script wrapper?
HTML tracking
What is the purpose of the 'Tracking Type' column?
To determine how the pixel is tracked
What is the requirement for setting up a placement with event name [CT] Main and tracking type track and redirect?
The Click and Tracking CMT section must be completed
What is the limitation of using 'Track and Redirect URL' for a creative and label?
Only one redirect URL can be used
Learn how to export and import tracking URLs in CMT, and how to use them to assign tracking pixels to placements and ensure campaign accuracy.
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