Recent Lessons

Show all results for ""

CMT Tracking URLs Export

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Download our mobile app to listen on the go

Get App

Questions and Answers

What is the primary purpose of the Tracking URLs document in CMT?

To verify tracking pixels for each placement (correct)
To assign creative names to placements
To create new tracking URLs
To manage campaign strategies

What step is required to complete the Tracking URLs file for each placement?

Filter for placements created
Concatenate placement names and creative names
Complete all necessary fields for each placement (correct)
Check for strategies in the traffic doc

What is the purpose of duplicating placements in the Tracking URLs file?

To create a backup of the Tracking URLs file
To separate video level tracking from other tracking
To assign tracking URLs to creative names
To include both click and impression tracking URLs (correct)

When tracking is at video level, what needs to be concatenated in a new column?

Placement name and creative name (A) Signup and view all the answers

What is the recommended practice before starting to update tracking?

Check if all strategies need a tracking update (D) Signup and view all the answers

What formula or function can be used to concatenate placement names and creative names?

E2&L2 (B) Signup and view all the answers

What is the purpose of the 'Event Name' column?

To place the pixel on a specific event of the tag (B) Signup and view all the answers

What happens when a pixel is set to 'Track and Redirect URL'?

The pixel is used as the redirect URL (C) Signup and view all the answers

What type of tracking is used for HTML or JS pixels that require a script wrapper?

HTML tracking (C) Signup and view all the answers

What is the purpose of the 'Tracking Type' column?

To determine how the pixel is tracked (C) Signup and view all the answers

What is the requirement for setting up a placement with event name [CT] Main and tracking type track and redirect?

The Click and Tracking CMT section must be completed (A) Signup and view all the answers

What is the limitation of using 'Track and Redirect URL' for a creative and label?

Only one redirect URL can be used (A) Signup and view all the answers

Flashcards are hidden until you start studying