CMI 524 - Learning Outcome 1.3

Study Notes

Research methods are crucial to gathering accurate and relevant data in management projects.
The chosen methods depend on research objectives, data needs, and available resources.
Questionnaires and surveys are effective for gathering quantitative data from large groups, such as customer satisfaction or employee feedback. These methods provide measurable insights and trends.
Interviews are qualitative methods allowing investigation of individual experiences, attitudes and motivations.
Focus groups involve small, diverse groups discussing specific topics or issues, providing varied perspectives and collective attitudes.
Experiments are valuable for testing hypotheses and assessing the effects of variables, especially in controlled environments.
Observation involves systematically watching and recording behaviours in natural settings, useful for understanding real-world processes and interactions.
Each method has strengths and can be used alone or in combination.
Appropriate research methods ensure data is robust, reliable, and relevant to objectives.
Method selection depends on numerous factors.

Clearly defined aims of the research are vital in determining the necessary data type.
Objectives determine whether the data will be qualitative, quantitative, or a combination.

Consider industry, target population, resources available.
Contextual factors influence the suitability and practicality of various methods.

Decide on appropriate sampling techniques (e.g., random, purposive) to ensure representative data for the research.

Create a detailed plan incorporating timelines, tools, personnel, and ethical considerations like informed consent. Data confidentiality is also critical.