CMI 524 - Learning Outcome 1.3

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Questions and Answers

Which research method is best for gathering quantitative data from a large group?

Focus groups
Questionnaires and surveys (correct)
Interviews
Observation

What type of data is primarily gathered through interviews?

Numerical data
Statistical data
Qualitative data (correct)
Experimental data

Which research method involves discussions with small groups to explore various viewpoints on a specific topic?

Observations
Focus groups (correct)
Surveys
Experiments

What is the primary purpose of experiments in research?

To test hypotheses in controlled situations (A) Signup and view all the answers

Which research method involves watching and recording events without interference?

Observation (C) Signup and view all the answers

In which scenario would using observation be most beneficial?

Studying workplace dynamics (A) Signup and view all the answers

Why might a researcher choose to use a combination of research methods for a management project?

To gain a variety of insights and perspectives (A) Signup and view all the answers

What is a key benefit of using interviews over questionnaires in research?

Interviews allow for exploration of deeper insights and personal perspectives (B) Signup and view all the answers

Flashcards

Questionnaires and Surveys

A technique for collecting data from large groups using pre-determined questions. It's ideal for quantifying opinions or trends, like customer satisfaction.

Interviews

A qualitative research method involving structured conversations with individuals. It aims to delve into personal experiences, opinions, and motivations.

Focus Groups

A group discussion facilitated by a moderator. It allows for diverse viewpoints and collective attitudes to emerge on a specific topic.

Experiments

Controlled experiments are used to validate hypotheses and identify cause-and-effect relationships between variables.

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Observation

Observing and recording behaviors or events as they occur naturally. It's useful for studying real-world processes in their natural setting.

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Combined Research Methods

The technique of utilizing a blend of research methods, each contributing its strengths to achieve a well-rounded understanding of the subject matter.

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Selecting and Implementing Research Methods

The process of meticulously choosing and applying research methods to effectively gather meaningful data and insights for a management project.

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Study Notes

CMI Level 5 - Conducting a Management Project - Learning Outcome 1.3

Research methods are crucial to gathering accurate and relevant data in management projects.
The chosen methods depend on research objectives, data needs, and available resources.
Questionnaires and surveys are effective for gathering quantitative data from large groups, such as customer satisfaction or employee feedback. These methods provide measurable insights and trends.
Interviews are qualitative methods allowing investigation of individual experiences, attitudes and motivations.
Focus groups involve small, diverse groups discussing specific topics or issues, providing varied perspectives and collective attitudes.
Experiments are valuable for testing hypotheses and assessing the effects of variables, especially in controlled environments.
Observation involves systematically watching and recording behaviours in natural settings, useful for understanding real-world processes and interactions.
Each method has strengths and can be used alone or in combination.
Appropriate research methods ensure data is robust, reliable, and relevant to objectives.
Method selection depends on numerous factors.

Defining Research Objectives

Clearly defined aims of the research are vital in determining the necessary data type.
Objectives determine whether the data will be qualitative, quantitative, or a combination.

Understanding Research Context

Consider industry, target population, resources available.
Contextual factors influence the suitability and practicality of various methods.

Choosing Data Collection Methods

Choose methods appropriate to research objectives and context.
Surveys/experiments suited to gathering quantitative data.
Interviews/focus groups/observation suited to gathering qualitative data.

Determining Sampling Techniques

Decide on appropriate sampling techniques (e.g., random, purposive) to ensure representative data for the research.

Planning Data Collection

Create a detailed plan incorporating timelines, tools, personnel, and ethical considerations like informed consent. Data confidentiality is also critical.