Class 1-1 Course Details Quiz
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Questions and Answers

What is the full name of the instructor for this course?

Wooyun Yuna Yang

What is the course objective related to technology?

To understand how technology impacts brand management

What is the course objective related to media?

To understand how media impacts brand management

What are some examples of industries that have adopted branding?

<p>Industrial business-to-business (B2B) products, technologically intensive “high-tech” products, services, retailers and distributors, digital brands, people and organizations, sports, arts, and entertainment, and geographic locations.</p> Signup and view all the answers

How do private label brands benefit retailers?

<p>Private label brands offer a way for retailers to increase customer loyalty and generate higher margins and profits.</p> Signup and view all the answers

How do brands help consumers in their decision-making process?

<p>Brands help consumers by simplifying product decisions, lowering search costs, setting reasonable expectations, and reducing risks in product decision.</p> Signup and view all the answers

What are some benefits that brands provide to firms?

<p>Brands provide a means to secure competitive advantage, offer legal protection, yield higher price margins, and can be valuable assets in mergers and acquisitions.</p> Signup and view all the answers

What is the modern-day definition of a brand?

<p>A brand is a name, term, sign, symbol, design, or a combination of them, intended for consumers to identify the goods and services of one seller and to differentiate them from those of competition.</p> Signup and view all the answers

What are brand elements?

<p>Brand names, logos, symbols, etc. that are the building blocks of brand knowledge and help identify and distinguish a product.</p> Signup and view all the answers

What is the Persuasion Knowledge Model (PKM)?

<p>The Persuasion Knowledge Model is a model that explains how people use their knowledge of persuasion motives and tactics to interpret, evaluate and respond to influence attempts from marketers and others.</p> Signup and view all the answers

What are some examples of physical goods that can be considered as brands?

<p>Examples of physical goods that can be considered as brands include Mercedes-Benz, Nescafé, and Sony.</p> Signup and view all the answers

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