Class 1-1 Course Details Quiz

Wooyun Yuna Yang

To understand how technology impacts brand management

To understand how media impacts brand management

<p>Industrial business-to-business (B2B) products, technologically intensive “high-tech” products, services, retailers and distributors, digital brands, people and organizations, sports, arts, and entertainment, and geographic locations.</p> Signup and view all the answers

<p>Private label brands offer a way for retailers to increase customer loyalty and generate higher margins and profits.</p> Signup and view all the answers

<p>Brands help consumers by simplifying product decisions, lowering search costs, setting reasonable expectations, and reducing risks in product decision.</p> Signup and view all the answers

<p>Brands provide a means to secure competitive advantage, offer legal protection, yield higher price margins, and can be valuable assets in mergers and acquisitions.</p> Signup and view all the answers

<p>A brand is a name, term, sign, symbol, design, or a combination of them, intended for consumers to identify the goods and services of one seller and to differentiate them from those of competition.</p> Signup and view all the answers

<p>Brand names, logos, symbols, etc. that are the building blocks of brand knowledge and help identify and distinguish a product.</p> Signup and view all the answers

<p>The Persuasion Knowledge Model is a model that explains how people use their knowledge of persuasion motives and tactics to interpret, evaluate and respond to influence attempts from marketers and others.</p> Signup and view all the answers

<p>Examples of physical goods that can be considered as brands include Mercedes-Benz, Nescafé, and Sony.</p> Signup and view all the answers