CIS 215 Unit 1: Introduction to Innovation

Questions and Answers

What is the focus of CIS 215 as mentioned in the course details?

IS Innovations and New Technologies (correct)

Mathematics and calculations

C Programming Fundamentals

History of Computing

Which institution is associated with the CIS 215 course?

Stanford College

WVSU-CICT (correct)

University of California

Harvard University

What is the current mode of instruction for the CIS 215 course?

Weekend workshops

In-person lectures

Remote setup (correct)

Hybrid classes

Who is the lecturer for CIS 215?

Sigen Marc C. Miranda Signup and view all the answers

In which semester is CIS 215 offered?

First Semester Signup and view all the answers

What is the primary focus of innovation as defined in the content?

Creating something new of value Signup and view all the answers

Which element is essential for innovation according to the content?

Application in a commercially successful way Signup and view all the answers

What distinguishes innovation from entrepreneurship based on the definitions presented?

Innovation involves multiple stages including development, while entrepreneurship centers on commercialization. Signup and view all the answers

What drives innovation according to the content?

Courage and energy to better the world Signup and view all the answers

Which of the following is NOT a type of content listed under the 'Introduction to Innovation' module?

Applications Signup and view all the answers

What is the role of creativity in the innovation process as suggested in the course outline?

It is a fundamental trait behind successful innovation. Signup and view all the answers

What aspect does Doblin's Innovation Framework focus on?

Understanding a company’s innovation process Signup and view all the answers

Which statement is true regarding unsuccessful innovations?

Many unsuccessful innovations can be found throughout history. Signup and view all the answers

What aspect of business innovation is emphasized by the concept of value migration?

The shift in consumer preferences over time Signup and view all the answers

Which of the following is NOT considered a dimension of innovation?

Customer segmentation Signup and view all the answers

According to Schumpeter, which of the following describes a result of innovation?

New sources of supply Signup and view all the answers

What is one reason why small start-up entrepreneurs rely on large firms?

Large firms supply knowledge, markets, and R&D. Signup and view all the answers

What does 'radical business innovation' involve, according to Gary Hamel?

Radical reconception of products and services Signup and view all the answers

Which of the following is a driver for innovation?

Rising customer expectations regarding service and quality Signup and view all the answers

How does innovation contribute to market dynamics?

It encourages radical reconceptualization of businesses. Signup and view all the answers

What type of innovation involves changes that can be seen as sustaining existing systems?

Incremental innovation Signup and view all the answers

What is the primary benefit of engaging in new experiences daily?

It stimulates the brain and fosters original connections Signup and view all the answers

Why is it important to involve diverse perspectives in problem-solving?

It brings in different cultural experiences that enhance creativity Signup and view all the answers

How does regular exercise influence creativity?

It boosts brain performance and well-being Signup and view all the answers

What does the concept of 'discovering your creative rhythm' refer to?

Identifying when you generate your best ideas Signup and view all the answers

What is intrinsic motivation according to the content provided?

A self-driven motivation that fosters creativity Signup and view all the answers

What was the primary focus of Doblin, the innovation agency mentioned?

To approach innovation with a focus on people and multidisciplinarity Signup and view all the answers

What is one consequence of lacking interest in work, according to the content?

A higher likelihood of non-creativity Signup and view all the answers

What is the significance of the year 1997 for Doblin?

When the Ten Types of Innovation approach was developed Signup and view all the answers

What defines Product System Innovation?

Adding complementary offers to enhance the main products. Signup and view all the answers

What is a key characteristic of Service Innovation?

Improving the relationship and communication with customers. Signup and view all the answers

Which company is highlighted for its outstanding customer service?

Zappos Signup and view all the answers

What is the role of Channel Innovation?

Enhancing the visibility and accessibility of offerings through communication channels. Signup and view all the answers

Gorilla Glass represents what type of innovation?

Product Performance Innovation Signup and view all the answers

What does the slogan 'To Live and Deliver WOW' refer to?

Zappos' commitment to exceptional customer service. Signup and view all the answers

In which context is the example of Insta Novels presented?

Channel Innovation Signup and view all the answers

Which of the following best describes the primary motivation behind Product System Innovation?

To address unmet customer needs through complementary products. Signup and view all the answers

Study Notes

Course Overview

Course: CIS 215 - IS Innovations and New Technologies at WVSU-CICT (Info Systems Department).
Unit 1 focuses on "Introduction to Innovation" for 3rd-year, First Semester students.

Learning Objectives

Understand basic innovation terminology.
Foster creativity in innovative processes.
Recognize Doblin’s Innovation Framework for analyzing company innovation.

Course Outline

Introduction to Innovation: Definitions, dimensions, drivers, developments.
Discusses creativity as a trait behind innovation.
Explores Doblin’s Ten Types of Innovation and its framework.

Innovation Defined

Innovation encompasses creating valuable new ideas, products, services, and practices.
It includes opportunity identification, ideation, development, marketing, and sales.
Entrepreneurship focuses primarily on commercialization.
Historically significant innovations include electricity and steam engines.

Dimensions of Innovation

Innovation can be classified into several types: process, product/service, and strategy.
Ranges from incremental changes to radical transformations.
Impacts can vary from continuous to discontinuous changes.

Drivers of Innovation

Financial pressures compel cost reductions and efficiency.
Increased competition and shorter product life cycles push firms to innovate.
Industry needs for sustainability and rising customer expectations drive innovation.
Changes in the economy and technology availability demand innovative responses.

New Conditions for Innovation

Small entrepreneurs increasingly rely on collaborations with larger firms for resources, knowledge, and market access.
Encouragement to embrace new experiences, diversify perspectives, and support mental well-being to foster creativity.
Identifying personal creative rhythms and intrinsic motivation essential for innovation.

Doblin’s Innovation Framework

Created by Doblin, an innovation agency, highlighting ten dimensions of innovation.
Emphasizes a multidisciplinary approach to innovation founded in 1981.
Significant work published in 2013, detailing "Ten Types of Innovation: The Discipline of Building Breakthroughs."

Examples of Innovation Types

Product Performance Innovation: Gorilla Glass, developed through extensive testing.
Product System Innovation: Nike+ integrates multiple products for enhanced customer experience.
Service Innovation: Zappos enhances customer relationships, delivering exceptional support.
Channel Innovation: New York Public Library's Insta Novels connects with younger audiences efficiently.

Key Concepts for Innovative Thinking

Openness to new experiences and collaborations enhances creative potential.
Maintaining flexibility in problem-solving and embracing various solutions nurtures innovation.
Regular physical activity contributes positively to cognitive performance.

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Description

This quiz covers the fundamental concepts of innovation, including key terminology, dimensions, and drivers. Students will explore Doblin's Ten Types of Innovation and develop insights into the creative processes behind successful innovations. Prepare to assess your understanding of these critical topics in the realm of Information Systems.