Questions and Answers
What is the corporate purpose of Chick-fil-A?
To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A
What are the two main focuses of Chick-fil-A?
Stewardship and Influence
What does stewardship refer to in Chick-fil-A's values?
How we manage the opportunity of operations; our products, service, and cleanliness.
What contributes towards having a positive influence at Chick-fil-A?
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What are the five core values of Chick-fil-A?
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What were the 2015 annual sales of Chick-fil-A?
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What is the First 100 promotion?
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What three attributes are important for Chick-fil-A franchisees?
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What are the Core Four behaviors at Chick-fil-A?
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What are the Franchisee 3 C's?
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Study Notes
Corporate Purpose
- Designed to glorify God through responsible management and positive influence.
- Aims to positively impact everyone connected to Chick-fil-A.
Company Focus
- Centers around stewardship and influence as guiding principles.
Stewardship
- Recognized as the fifth core value.
- Involves efficient management of operations, including products and service quality.
- Focuses on productivity within the company.
Influence
- Emphasizes building strong relationships with teammates and customers.
- Cheerfulness is a trait that enhances positive influence.
Five Core Values
- Customer First
- Personal Excellence
- Continuous Improvement
- Working Together
- Stewardship
2015 Annual Sales
- Achieved $6 billion in sales, with an average unit volume of $3.2 million.
- Ranked as the eighth largest restaurant chain in the U.S.
- Recorded $8 per customer average (PPA).
- Maintained a food cost of 26% and labor costs of 15%.
First 100
- A promotional event offering the first 100 guests at new locations one free meal weekly for a year, valued at $400.
Franchisees
- Successful franchisees possess business acumen, entrepreneurial spirit, and a genuine desire to serve others.
Core Four
- Key service behaviors include:
- Eye contact
- Smile
- Speak Enthusiastically
- Stay Connected (acronym ESSEC)
Franchisee 3 C's
- Three essential traits for franchisees are:
- Competence
- Chemistry
- Character
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Description
Test your knowledge of Chick-fil-A's values with these flashcards. Each card focuses on important terms and definitions that highlight the company's corporate purpose and core values. Challenge yourself and see how well you understand the principles that guide Chick-fil-A's operations.
