Podcast
Questions and Answers
What is the corporate purpose of Chick-fil-A?
What is the corporate purpose of Chick-fil-A?
To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A
What are the two main focuses of Chick-fil-A?
What are the two main focuses of Chick-fil-A?
Stewardship and Influence
What does stewardship refer to in Chick-fil-A's values?
What does stewardship refer to in Chick-fil-A's values?
How we manage the opportunity of operations; our products, service, and cleanliness.
What contributes towards having a positive influence at Chick-fil-A?
What contributes towards having a positive influence at Chick-fil-A?
What are the five core values of Chick-fil-A?
What are the five core values of Chick-fil-A?
What were the 2015 annual sales of Chick-fil-A?
What were the 2015 annual sales of Chick-fil-A?
What is the First 100 promotion?
What is the First 100 promotion?
What three attributes are important for Chick-fil-A franchisees?
What three attributes are important for Chick-fil-A franchisees?
What are the Core Four behaviors at Chick-fil-A?
What are the Core Four behaviors at Chick-fil-A?
What are the Franchisee 3 C's?
What are the Franchisee 3 C's?
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Study Notes
Corporate Purpose
- Designed to glorify God through responsible management and positive influence.
- Aims to positively impact everyone connected to Chick-fil-A.
Company Focus
- Centers around stewardship and influence as guiding principles.
Stewardship
- Recognized as the fifth core value.
- Involves efficient management of operations, including products and service quality.
- Focuses on productivity within the company.
Influence
- Emphasizes building strong relationships with teammates and customers.
- Cheerfulness is a trait that enhances positive influence.
Five Core Values
- Customer First
- Personal Excellence
- Continuous Improvement
- Working Together
- Stewardship
2015 Annual Sales
- Achieved $6 billion in sales, with an average unit volume of $3.2 million.
- Ranked as the eighth largest restaurant chain in the U.S.
- Recorded $8 per customer average (PPA).
- Maintained a food cost of 26% and labor costs of 15%.
First 100
- A promotional event offering the first 100 guests at new locations one free meal weekly for a year, valued at $400.
Franchisees
- Successful franchisees possess business acumen, entrepreneurial spirit, and a genuine desire to serve others.
Core Four
- Key service behaviors include:
- Eye contact
- Smile
- Speak Enthusiastically
- Stay Connected (acronym ESSEC)
Franchisee 3 C's
- Three essential traits for franchisees are:
- Competence
- Chemistry
- Character
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