Chick-fil-A Values Flashcards
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Questions and Answers

What is the corporate purpose of Chick-fil-A?

To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A

What are the two main focuses of Chick-fil-A?

Stewardship and Influence

What does stewardship refer to in Chick-fil-A's values?

How we manage the opportunity of operations; our products, service, and cleanliness.

What contributes towards having a positive influence at Chick-fil-A?

<p>Being consistently cheerful</p> Signup and view all the answers

What are the five core values of Chick-fil-A?

<p>Customer First, Personal Excellence, Continuous Improvement, Working Together, and Stewardship</p> Signup and view all the answers

What were the 2015 annual sales of Chick-fil-A?

<p>$6B, average unit $3.2mm, eighth largest chain, $8/PPA, 26% food cost, 15% labor</p> Signup and view all the answers

What is the First 100 promotion?

<p>A promotion where CFA allows the first 100 guests within the new opening's location to receive one free meal per week for an entire year ($400 value)</p> Signup and view all the answers

What three attributes are important for Chick-fil-A franchisees?

<p>Great business acumen, an entrepreneurial spirit, and a passion for serving others</p> Signup and view all the answers

What are the Core Four behaviors at Chick-fil-A?

<p>Eye contact, Smile, Speak Enthusiastically, Stay Connected (ESSEC)</p> Signup and view all the answers

What are the Franchisee 3 C's?

<p>Competence, chemistry, and character</p> Signup and view all the answers

Study Notes

Corporate Purpose

  • Designed to glorify God through responsible management and positive influence.
  • Aims to positively impact everyone connected to Chick-fil-A.

Company Focus

  • Centers around stewardship and influence as guiding principles.

Stewardship

  • Recognized as the fifth core value.
  • Involves efficient management of operations, including products and service quality.
  • Focuses on productivity within the company.

Influence

  • Emphasizes building strong relationships with teammates and customers.
  • Cheerfulness is a trait that enhances positive influence.

Five Core Values

  • Customer First
  • Personal Excellence
  • Continuous Improvement
  • Working Together
  • Stewardship

2015 Annual Sales

  • Achieved $6 billion in sales, with an average unit volume of $3.2 million.
  • Ranked as the eighth largest restaurant chain in the U.S.
  • Recorded $8 per customer average (PPA).
  • Maintained a food cost of 26% and labor costs of 15%.

First 100

  • A promotional event offering the first 100 guests at new locations one free meal weekly for a year, valued at $400.

Franchisees

  • Successful franchisees possess business acumen, entrepreneurial spirit, and a genuine desire to serve others.

Core Four

  • Key service behaviors include:
    • Eye contact
    • Smile
    • Speak Enthusiastically
    • Stay Connected (acronym ESSEC)

Franchisee 3 C's

  • Three essential traits for franchisees are:
    • Competence
    • Chemistry
    • Character

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Test your knowledge of Chick-fil-A's values with these flashcards. Each card focuses on important terms and definitions that highlight the company's corporate purpose and core values. Challenge yourself and see how well you understand the principles that guide Chick-fil-A's operations.

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