Chi-Square Test for Brand Preference in Gujarat Cities

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5 Questions

How many customers were interviewed from each city?

100

What is the significance level of the test applied to decide whether brand preference is same for all cities?

0.05

How many major cities of Gujarat were considered in the study?

4

What is the table value for chi-square in the study?

7.815

What percentage of customers in Ahmedabad prefer the brand?

40%

A marketing manager of Shree Ram Ltd. wants to determine if the brand preference is the same across four major cities in Gujarat. Use the chi-square test to analyze the data and make a decision at a 0.05 level of significance. Can you help him make a conclusion?

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