Chapter 5: Information Privacy

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Questions and Answers

What does the quote by Scott McNealy suggest about privacy?

  • Privacy can be easily restored.
  • Privacy is essential in modern society.
  • People should fight for their privacy rights.
  • Privacy is overrated and nonexistent. (correct)

Which of the following is considered a harm caused by privacy?

  • Facilitation of personal responsibility.
  • Cover for illegal activities. (correct)
  • Encouragement of individual growth.
  • Support for loving relationships.

How is privacy defined in relation to access?

  • The presence of physical barriers.
  • The ability to communicate freely.
  • Accessibility of information by all.
  • A zone of inaccessibility. (correct)

What is a benefit of privacy mentioned in the content?

<p>Development of trusting relationships. (C)</p> Signup and view all the answers

Which of the following best describes the relationship between privacy rights and property rights?

<p>Privacy rights are extensions of property rights. (C)</p> Signup and view all the answers

Which consequence of too much individual privacy is highlighted?

<p>Greater social exclusion. (A)</p> Signup and view all the answers

Why might privacy violations be seen as an affront to human dignity?

<p>They invade personal space and autonomy. (B)</p> Signup and view all the answers

What is a potential downside of excessive privacy mentioned in the content?

<p>It can hide dysfunctional family dynamics. (B)</p> Signup and view all the answers

What type of data does the 'black box' in modern automobiles maintain for five seconds?

<p>Speed of car (A)</p> Signup and view all the answers

What is one of the advantages of switching from paper-based to electronic medical records?

<p>Quicker and cheaper information sharing (C)</p> Signup and view all the answers

Which feature of TiVo makes it valuable to advertisers?

<p>Collects viewing habits data (B)</p> Signup and view all the answers

What is a cookie in the context of web browsing?

<p>A file placed on a computer’s hard drive by a Web server (B)</p> Signup and view all the answers

How much information can a flash cookie hold compared to a browser cookie?

<p>25 times as much (D)</p> Signup and view all the answers

What potential risk is associated with having information in an electronic medical records database?

<p>More difficult to control dissemination of information (D)</p> Signup and view all the answers

What does the presence of cookies allow websites to do?

<p>Offer personalized services (A)</p> Signup and view all the answers

Which characteristic distinguishes flash cookies from browser cookies?

<p>Flash cookies are not controlled by browser privacy settings (C)</p> Signup and view all the answers

What is the primary purpose of Enhanced 911 Services regarding cell phones?

<p>To help emergency response teams locate individuals in distress. (C)</p> Signup and view all the answers

How do store rewards programs benefit shoppers?

<p>By offering personalized services based on buying habits. (D)</p> Signup and view all the answers

What is a significant feature of RFID tags compared to traditional bar codes?

<p>They can store more information and are easier to scan. (A)</p> Signup and view all the answers

What is one use of implanted RFID chips in domesticated dogs in Taiwan?

<p>To provide the owner's contact information for recovery purposes. (D)</p> Signup and view all the answers

Which service does OnStar NOT provide to its subscribers?

<p>Real-time traffic updates. (C)</p> Signup and view all the answers

How can 3-D body scanners in department stores be utilized?

<p>To recommend clothes based on individual measurements. (D)</p> Signup and view all the answers

If an RFID tag cannot be removed or disabled, what does it function as?

<p>A device for tracking movements. (B)</p> Signup and view all the answers

What potential risk is associated with the sharing of location data from Enhanced 911 Services?

<p>Danger of identity theft and privacy invasion. (B)</p> Signup and view all the answers

What is a consequence of deleting a browser cookie?

<p>It can be respawned from the flash cookie. (B)</p> Signup and view all the answers

What was the primary reason consumers objected to Lotus Development Corporation's CD of information?

<p>It represented an invasion of privacy. (D)</p> Signup and view all the answers

What change did Facebook make regarding the Beacon program after consumer backlash?

<p>Switched to an opt-in policy. (C)</p> Signup and view all the answers

What did Netflix do in response to concerns about the anonymity of ratings data?

<p>Dropped the prize competition altogether. (B)</p> Signup and view all the answers

What type of policy did Facebook initially implement for Beacon?

<p>Opt-out policy. (D)</p> Signup and view all the answers

How did malls track shoppers' locations according to the provided content?

<p>Through tracking the movements of their cell phones. (B)</p> Signup and view all the answers

What was the purpose of the Netflix Prize?

<p>To find a better algorithm for predicting user ratings. (A)</p> Signup and view all the answers

What did researchers find about the ratings data released by Netflix?

<p>It was not anonymous when combined with other information. (C)</p> Signup and view all the answers

What is the main conclusion about privacy as discussed?

<p>Privacy is a prudential right but not a natural right. (C)</p> Signup and view all the answers

Which of the following is a consequence of monitoring nannies according to the rule utilitarian evaluation?

<p>Higher turnover rates for nannies. (D)</p> Signup and view all the answers

According to social contract theory, why is it wrong for the Sullivans to monitor their nanny secretly?

<p>It violates the nanny's reasonable expectation of privacy. (A)</p> Signup and view all the answers

What is the primary ethical concern from a Kantian perspective regarding monitoring the nanny?

<p>The proposed rule undermines the concept of privacy. (A)</p> Signup and view all the answers

What is one reason the Sullivans' decision to monitor the nanny might be seen as a parental virtue?

<p>It is indicative of their love for their child. (D)</p> Signup and view all the answers

What role does establishing reputation play in modern privacy, according to the content?

<p>It compromises privacy while allowing individuals to navigate society. (D)</p> Signup and view all the answers

How does increased accessibility of public records impact privacy?

<p>It increases the level of public scrutiny. (B)</p> Signup and view all the answers

Which of the following is an example of records held by private organizations?

<p>Credit card purchases. (B)</p> Signup and view all the answers

What is a potential drawback of using technology such as Facebook tags?

<p>It may facilitate inaccurate tagging of individuals. (A)</p> Signup and view all the answers

Which of the following best represents a challenge presented by modern privacy?

<p>Individuals live among strangers, complicating privacy. (D)</p> Signup and view all the answers

What concept suggests that privacy rights overlap with other rights?

<p>Judith Jarvis Thomson's perspective. (A)</p> Signup and view all the answers

What technological advancement has made public records more accessible?

<p>Computerized databases. (B)</p> Signup and view all the answers

How do social networking sites contribute to privacy issues?

<p>They enable easy sharing of personal information. (B)</p> Signup and view all the answers

What is a key implication of monitoring technology on childcare workers?

<p>It can lead to increased job stress and dissatisfaction. (D)</p> Signup and view all the answers

Flashcards

Privacy in IT

The ability to restrict access to personal information, establishing a 'zone of inaccessibility' around individuals.

IT's Impact on Privacy

Technology makes it easier to gather, share, combine, and distribute information, potentially leading to decreased privacy.

Information Disclosures

The act of revealing personal information to others, which can be unintentional or deliberate.

Data Mining

The process of analyzing large datasets to discover patterns and insights, potentially leading to privacy concerns.

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Consumer Backlash

A situation where individuals or groups express dissatisfaction or negative responses due to perceived privacy violations.

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Benefits of Privacy

Privacy contributes to personal growth, freedom to express oneself, and the development of meaningful relationships.

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Natural Right to Privacy

Privacy can be seen as a natural right, stemming from the idea of property rights and the right to control one's personal space.

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Balancing Privacy and Society

Privacy can be seen as a fundamental human right, protecting dignity and autonomy. However, excessive privacy can hinder societal well-being.

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Enhanced 911 Services

Cell phone providers in the US are required to track the location of active cell phones to within 100 meters. This allows emergency services to reach people in need quickly.

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Rewards or Loyalty Programs

Shoppers who join a store's rewards program can save money on purchases. Computers use information about your buying habits to personalize your experience. For example, computerized shopping carts might display ads based on your past purchases.

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Body Scanners for Shopping

Some department stores have 3D body scanners that measure your body shape. Computers can use this information to recommend clothes that fit you perfectly, or even create custom-made clothing just for you.

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What are RFID tags?

An RFID tag is a tiny wireless transmitter that's replacing bar codes. These tags contain more information and can be scanned more easily.

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Implanted Microchips for Pets

Taiwan requires pet dogs to have implanted microchips, similar to a grain of rice, that hold the owner's contact information. This allows lost dogs to be reunited with their owners.

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OnStar: In-Car Communication and Safety

OnStar is a communication system integrated into cars, providing emergency, security, navigation, and diagnostics services to subscribers. It allows for two-way communication and GPS tracking, and can even automatically call for help when airbags deploy.

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RFID Tags Speed Up Inventory

RFID tags are being used in inventory management to track items quickly and efficiently. This helps businesses know what's in stock and where it's located.

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Potential Privacy Issues with RFID Tags

RFID tags can be used in various ways, but they also raise privacy concerns because, if they cannot be removed or disabled, they can be used as tracking devices.

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Right to Privacy

The right to be left alone, encompassing control over personal information and personal space.

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Prudential Right

A type of right that is not inherent but rather based on practical considerations and consequences.

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Public Record

Information about an incident or action reported to a government agency for the purpose of informing the public.

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Establishing Reputation

A process through which individuals establish their trustworthiness and credibility to others.

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Voluntary Disclosure

Information that is shared or revealed voluntarily, often through online platforms or interactions.

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Facebook Tag

A label or tag that identifies a person in a photo, often used on social media platforms.

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Facial Recognition

A form of biometric technology that recognizes faces based on unique features.

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Improper Tagging

The potential for misuse of Facebook tags, leading to privacy concerns.

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Rule Utilitarianism

A decision-making framework that focuses on maximizing overall happiness or well-being.

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Social Contract Theory

A philosophical framework that suggests rights and responsibilities stem from agreements within a society.

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Kantianism

A moral philosophy that emphasizes acting in accordance with universal principles.

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Virtue Ethics

A school of ethics that focuses on developing good character traits and virtues.

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Consequences of Nanny Monitoring

The potential consequences of widespread nanny monitoring, including both positive and negative effects.

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Sullivans' Action

The Sullivans' decision to secretly monitor their nanny, considered wrong due to violations of privacy and ethical principles.

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Data Gathering and Privacy Implications

The potential for data gathering and the implications for privacy.

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What is a cookie?

A small file placed on a computer's hard drive by a website, containing information about visits to that site. Cookies allow websites to offer personalized services.

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How do DVRs like TiVo affect privacy?

Digital video recorders like TiVo capture detailed information about a user's viewing habits, recording every program watched down to the second. This data is valuable to advertisers and others who want to understand viewing trends.

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What are Flash cookies?

Stored by a web server running Adobe Flash Player, flash cookies can store up to 25 times more information than browser cookies. They are not controlled by the browser's privacy settings.

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What is a car 'black box'?

Modern cars have a 'black box' that records various data including speed, braking pressure, and seat belt status for five seconds after an accident. This information can be retrieved by investigators to determine the cause of the accident.

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How do electronic medical records impact privacy?

Switching from paper-based to electronic medical records offers numerous advantages, such as faster and cheaper information sharing among caregivers and improved medical care quality. However, it also raises concerns about the potential for data breaches and uncontrolled information dissemination.

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How do car 'black boxes' work?

Automobile 'black boxes' function similarly to airplane black boxes, collecting data about a car's performance and conditions leading up to an accident.

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How does TiVo potentially affect privacy?

By collecting data on a user's viewing habits, TiVo allows advertisers to target their messages more effectively. This raises concerns about privacy as it exposes individual viewing preferences to businesses.

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Why are flash cookies a privacy concern?

Flash cookies are difficult to control as they are independent of browser privacy settings and can hold a lot of information, potentially compromising user privacy.

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Lotus Development Corporation CD Case

Lotus Development Corporation created a CD with data on 120 million Americans. They planned to sell it to businesses for creating mailing lists based on income, but faced backlash from consumers concerned about privacy.

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Facebook Beacon

Facebook's 'Beacon' feature shared user purchase information with their friends without explicit consent, causing uproar. Users were surprised that their purchases were public, leading to strong criticism and eventually a shift to an opt-in policy.

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Netflix Prize

Netflix offered a $1 Million prize for creating a better user rating prediction algorithm. They released 100 million movie ratings from half a million customers. Researchers proved that ratings were not anonymous. This led to the cancellation of the contest due to privacy concerns.

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Malls Tracking Cell Phones

In 2011, malls used cell phone location data to track shopper movement, gaining insights like visiting time, preferred areas, and shopping patterns. This raised privacy concerns.

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Flash Cookies

Flash cookies are small data files that are harder to delete than regular cookies. They help websites remember your settings even if you delete your regular cookies.

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Flash Cookies Popularity

Half of the top 100 websites use flash cookies, highlighting the prevalence and potential for privacy concerns related to persistent data tracking.

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Flash Cookies Respawn

Flash cookies can 'respawn' after being deleted, because they are stored differently than normal browser cookies.

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Study Notes

Chapter 5: Information Privacy

  • This chapter focuses on information privacy in the digital age
  • Introduction: The topic covers privacy perspectives, information disclosures, data mining, and examples of consumer backlash
  • Information Technology Erodes Privacy:
    • Collection, exchange, and distribution of information are easier now, decreasing privacy
    • Scott McNealy stated "You have zero privacy anyway. Get over it."
    • The "electronic trail" of information left behind and its potential use by others are considered
  • Defining Privacy:
    • Privacy is related to the notion of access and control
    • Access: Physical proximity and knowledge about a person
    • Privacy as a "zone of inaccessibility"
    • Violations of privacy infringe on human dignity
    • Too much individual privacy can harm society

Harms of Privacy

  • Cover for illegal or immoral activities
  • Burden on the nuclear family
  • Hidden dysfunctional families
  • Ignored people on society's fringes

Benefits of Privacy

  • Individual growth and development
  • Individual responsibility
  • Freedom to be yourself
  • Intellectual and spiritual growth
  • Development of intimate relationships

Is There a Natural Right to Privacy?

  • Privacy rights stem from property rights ("a man's home is his castle")
  • Coercive Acts before the American Revolution influenced the Third Amendment.
  • Samuel Warren and Louis Brandeis argued for the right to be let alone.
  • Judith Jarvis Thomson noted overlaps with other rights.
  • Conclusion: Privacy is a prudential rather than a natural right

Privacy and Trust

  • Perhaps modern life is more private than life centuries ago.
  • Most people do not live with extended families.
  • Automobiles allow individual travel.
  • Challenge: Modern life often puts us among strangers.
  • Remedy: Building reputations through credentials (e.g., driver's license, tests, degrees).
  • Establishing reputations often comes at the cost of reducing privacy

Case Study: New Parents

  • Sullivans have a baby girl.
  • Both work, concerned about the nanny's performance.
  • Purchase a program to monitor the nanny through a laptop's camera placed in their home.
  • The nannies are not informed of the monitoring.
  • This is analyzed using different ethical theories.

Rule Utilitarian Evaluation of the Case Study

  • If everyone monitored nannies, it wouldn't remain secret for long.
  • Consequences considered:
    • Nannies would modify their behavior, possibly reducing child abuse incidents and providing peace of mind for parents.
    • Increased stress and lower job satisfaction for nannies.
    • Higher turnover rates and less experienced nannies providing lower-quality care.
  • Conclusion: The negative consequences outweigh the benefits; monitoring was unethical.

Social Contract Theory Evaluation of the Case Study

  • It's generally acceptable for society to protect individual privacy in their homes.
  • The nanny's expectation of privacy in the home is reasonable.
  • The Sullivans' decision is unethical, violating the nanny's privacy.

Kantian Evaluation of the Case Study

  • Imagine the rule "An Employer may secretly monitor the work of an employee who works with vulnerable people" being universal.
  • If universal, no expectation of privacy—the monitoring would defeat itself and be ineffective.
  • The rule is self-defeating; therefore, the Sullivans' action was wrong.

Virtue Ethics Evaluation of the Case Study

  • Suggests that good parents prioritize their child's well-being..
  • The Sullivans' actions may have stem from concern for their daughter's well-being, which is a characteristic of good parents.
  • Also expects them to stop monitoring once they are sure the nanny is suitably performing.

Information Disclosures

  • Public Records:
    • Information reported to government agencies, such as birth certificates, marriage licenses, motor vehicle records, and criminal records.
    • Computerized databases and the Internet made access to public records easier.
  • Records Held by Private Organizations:
    • Credit card purchases, purchases with loyalty cards, voluntary disclosures, social media posts.
  • Data Gathering and Privacy Implications: Include Facebook tags, Enhanced 911 services, Rewards programs, Body scanners, RFID Tags, Implanted chips, OnStar, "black boxes", Medical records, DVRs, Cookies, and Flash Cookies

Examples of Consumer Backlash

  • Marketplace Households: Consumers complained about Lotus Development Corporation selling personal data, leading to Lotus abandoning the project
  • Facebook Beacon: Users' private purchase info was shared with friends without consent, prompting a harsh consumer backlash and a policy change by Facebook.
  • Netflix Prize: Attempts to collect user ratings to create a better algorithm led to a privacy uproar resulting in lawsuits and policy changes

Other examples included but not limited to

  • Malls Tracking Shoppers' Cell phones
  • iPhone Apps Uploading Address Books
  • Instagram's Proposed Change to Terms of Service information

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