Chapter 17: Ethics and Socially Responsible Marketing - McGraw Hill Limited
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Questions and Answers

What is the main focus of business ethics?

  • Expanding the company globally
  • Maximizing profits for the company
  • Creating new products in the market
  • Distinguishing between right and wrong actions in a business setting (correct)

    • Which sector is highlighted as the second-most polluting in the world?

  • Fashion industry (correct)
  • Agricultural industry
  • Automotive industry
  • Technology industry

    • What percentage of garments produced each year end up in landfills?

  • 35%
  • 50%
  • 80%
  • 65% (correct)

    • What is the purpose of Fashion Pact mentioned in the text?

    <p>Promote ethical consumption practices</p> Signup and view all the answers

    How does marketing ethics differ from business ethics?

    <p>Marketing ethics examines ethical situations specific to marketing, while business ethics focuses on right and wrong actions in business settings.</p> Signup and view all the answers

    Why should marketers be concerned about ethics?

    <p>To foster trust with customers and society</p> Signup and view all the answers

    What is the main objective of consumerism in fostering ethical business practices?

    <p>Empowering consumers to demand ethical standards from businesses</p> Signup and view all the answers

    How can ethics and social responsibility be integrated into a firm’s marketing strategy?

    <p>By aligning marketing practices with ethical values and societal needs</p> Signup and view all the answers

    What characterizes loyal customers according to the text?

    <p>They only buy certain brands and shop at specific stores.</p> Signup and view all the answers

    How can negative word-of-mouth affect businesses, based on the text?

    <p>It can be very damaging.</p> Signup and view all the answers

    What is the role of the Internet in spreading negativity, as mentioned in the text?

    <p>It can effectively spread negativity.</p> Signup and view all the answers

    Which psychological factor relates to an individual's evaluation or feeling towards an object or idea?

    <p>Attitude</p> Signup and view all the answers

    What component of attitude involves an individual's emotional feelings towards an object or idea?

    <p>Affective</p> Signup and view all the answers

    How does culture influence an individual's perceptual view of the world, according to the text?

    <p>Culture can shape perceptual views.</p> Signup and view all the answers

    What need does Subway satisfy in consumers while emphasizing the delicious aspect of healthy eating?

    <p><strong>Physiological</strong> needs</p> Signup and view all the answers

    How do loyal customers behave with respect to considering other brands or firms in their purchase decisions?

    <p><strong>They do not consider other brands or firms.</strong></p> Signup and view all the answers

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