Chapter 17: Ethics and Socially Responsible Marketing - McGraw Hill Limited

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Questions and Answers

What is the main focus of business ethics?

  • Expanding the company globally
  • Maximizing profits for the company
  • Creating new products in the market
  • Distinguishing between right and wrong actions in a business setting (correct)

Which sector is highlighted as the second-most polluting in the world?

  • Fashion industry (correct)
  • Agricultural industry
  • Automotive industry
  • Technology industry

What percentage of garments produced each year end up in landfills?

  • 35%
  • 50%
  • 80%
  • 65% (correct)

What is the purpose of Fashion Pact mentioned in the text?

<p>Promote ethical consumption practices (A)</p> Signup and view all the answers

How does marketing ethics differ from business ethics?

<p>Marketing ethics examines ethical situations specific to marketing, while business ethics focuses on right and wrong actions in business settings. (B)</p> Signup and view all the answers

Why should marketers be concerned about ethics?

<p>To foster trust with customers and society (B)</p> Signup and view all the answers

What is the main objective of consumerism in fostering ethical business practices?

<p>Empowering consumers to demand ethical standards from businesses (C)</p> Signup and view all the answers

How can ethics and social responsibility be integrated into a firm’s marketing strategy?

<p>By aligning marketing practices with ethical values and societal needs (C)</p> Signup and view all the answers

What characterizes loyal customers according to the text?

<p>They only buy certain brands and shop at specific stores. (A)</p> Signup and view all the answers

How can negative word-of-mouth affect businesses, based on the text?

<p>It can be very damaging. (A)</p> Signup and view all the answers

What is the role of the Internet in spreading negativity, as mentioned in the text?

<p>It can effectively spread negativity. (D)</p> Signup and view all the answers

Which psychological factor relates to an individual's evaluation or feeling towards an object or idea?

<p>Attitude (A)</p> Signup and view all the answers

What component of attitude involves an individual's emotional feelings towards an object or idea?

<p>Affective (B)</p> Signup and view all the answers

How does culture influence an individual's perceptual view of the world, according to the text?

<p>Culture can shape perceptual views. (C)</p> Signup and view all the answers

What need does Subway satisfy in consumers while emphasizing the delicious aspect of healthy eating?

<p><strong>Physiological</strong> needs (A)</p> Signup and view all the answers

How do loyal customers behave with respect to considering other brands or firms in their purchase decisions?

<p><strong>They do not consider other brands or firms.</strong> (B)</p> Signup and view all the answers

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