Chapter 17: Ethics and Socially Responsible Marketing

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What is the main focus of business ethics?

Expanding the company globally

Maximizing profits for the company

Creating new products in the market

Distinguishing between right and wrong actions in a business setting (correct)

Which sector is highlighted as the second-most polluting in the world?

Fashion industry (correct)

Agricultural industry

Automotive industry

Technology industry

What percentage of garments produced each year end up in landfills?

35%

50%

80%

65% (correct)

What is the purpose of Fashion Pact mentioned in the text?

Promote ethical consumption practices Signup and view all the answers

How does marketing ethics differ from business ethics?

Marketing ethics examines ethical situations specific to marketing, while business ethics focuses on right and wrong actions in business settings. Signup and view all the answers

Why should marketers be concerned about ethics?

To foster trust with customers and society Signup and view all the answers

What is the main objective of consumerism in fostering ethical business practices?

Empowering consumers to demand ethical standards from businesses Signup and view all the answers

How can ethics and social responsibility be integrated into a firm’s marketing strategy?

By aligning marketing practices with ethical values and societal needs Signup and view all the answers

What characterizes loyal customers according to the text?

They only buy certain brands and shop at specific stores. Signup and view all the answers

How can negative word-of-mouth affect businesses, based on the text?

It can be very damaging. Signup and view all the answers

What is the role of the Internet in spreading negativity, as mentioned in the text?

It can effectively spread negativity. Signup and view all the answers

Which psychological factor relates to an individual's evaluation or feeling towards an object or idea?

Attitude Signup and view all the answers

What component of attitude involves an individual's emotional feelings towards an object or idea?

Affective Signup and view all the answers

How does culture influence an individual's perceptual view of the world, according to the text?

Culture can shape perceptual views. Signup and view all the answers

What need does Subway satisfy in consumers while emphasizing the delicious aspect of healthy eating?

Physiological needs Signup and view all the answers

How do loyal customers behave with respect to considering other brands or firms in their purchase decisions?

They do not consider other brands or firms. Signup and view all the answers

Chapter 17: Ethics and Socially Responsible Marketing - McGraw Hill Limited

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