Chapter 1 Definitions: Business Analytics, BI, AI, Machine Learning
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Questions and Answers

What is the primary purpose of the machine learning project described in the text?

  • To group data into meaningful segments (correct)
  • To predict or classify an outcome variable
  • To obtain a large database for analysis
  • To perform random sampling on the data
  • What is the purpose of the 'piloting/prototyping' step mentioned in the text?

  • To define the purpose of the machine learning project
  • To obtain a random sample from the larger database of interest (correct)
  • To explore, clean, and pre-process the data
  • To assess the results and compare models
  • Which of the following is NOT a type of variable handling mentioned in the text?

  • Ordinal (low, medium, high)
  • Continuous (correct)
  • Integer (discrete)
  • Unordered (male, female)
  • What is the purpose of normalizing the data, as described in the text?

    <p>To put all variables on the same scale and prevent variables with larger scales from dominating the results</p> Signup and view all the answers

    What is the purpose of the 'reduce the data' step mentioned in the text?

    <p>To determine the specific variables that will provide the most useful information</p> Signup and view all the answers

    What is the purpose of the 'iterative implementation and tuning' step mentioned in the text?

    <p>To try the model on the different sets (training, validation, holdout) and adjust parameters as needed</p> Signup and view all the answers

    What is the practice of using quantitative data to make business decisions?

    <p>Business Analytics (BA)</p> Signup and view all the answers

    Which term refers to data visualization and reporting for understanding the current state of the world?

    <p>Business Intelligence (BI)</p> Signup and view all the answers

    What branch of AI gives machines the ability to learn without being expressly programmed to learn?

    <p>Machine Learning</p> Signup and view all the answers

    Which type of learning uses labeled data to train the algorithm?

    <p>Supervised Learning</p> Signup and view all the answers

    Which term involves reducing the number of variables to increase the performance of the algorithm?

    <p>Data and dimension reduction</p> Signup and view all the answers

    What is used for attempting to predict the category a subject currently or will occupy?

    <p>Classification</p> Signup and view all the answers

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