Unit2b assessment Quiz

What is the main reason for a company to opt for selective distribution?

What is a key benefit of exclusive distribution for a manufacturer?

What distinguishes integrated distribution from other distribution strategies?

Which type of product is most likely to be associated with exclusive distribution?

Who is responsible if the system is FOB Source?

What mode of transport is suitable for shipping 10,000 flatscreen TVs from China to Future Shops across Canada?

Who is responsible if the system is FOB Destination?

What mode of transport is suitable for shipping 20 tonnes of grain from Regina to the Weston Bakery in Toronto?

What mode of transport is suitable for shipping 10 lbs of fresh Otoro (tuna) from Tokyo to MHK Sushi in Ottawa?

What does a high inventory turnover indicate?

Which type of inventory control aims to prevent inventory loss due to breakage, damage, or theft?

What is the impact of running out of inventory on customer satisfaction?

Why is overstock considered undesirable for a business?

What does a low inventory turnover indicate?

What is the consequence of running out of inventory?

What is shrinkage in the context of inventory management?

Why is it often worth reducing the price on old stock?

What is the primary reason for using psychological pricing?

How does psychological pricing differ from going rate pricing?

What is the main goal of penetration pricing strategy for a new product?

What is the purpose of skimming or milking strategy?

What is the primary reason for a firm to engage in loss leading?

What does 'Variable Pricing' strategy involve?

In marginal cost pricing, what does the cost of providing one extra unit refer to?

What is the key advantage of absorption target pricing for a business with low costs?

Which of the following is an example of a direct channel of distribution?

What distinguishes direct channels from indirect channels of distribution?

Which of the following is an example of a specialty channel in distribution?

What is the main goal of using specialty channels in distribution?

What is the formula for calculating price?

What does the term 'markup' refer to in pricing calculations?

What is the breakeven point in pricing calculations?

Which costs do not change in relation to the quantity of products or services sold?

What is the break-even point calculated by dividing?

What is the first stage in the consumer buying process?

What is the focus of marketing in the problem recognition stage of the buying process?

What is the second stage in the consumer buying process?

What is the goal at the 'Search for a Solution' stage of the buying process?

During the 'Evaluate Options' stage, what becomes extremely important tools of persuasion?

What is 'Buyer’s Remorse'?

How does the internet affect the buying process during the 'information gathering' stage?

What is impulse buying?

What is the post-purchase evaluation stage about?

What is the main goal of using specialty channels in distribution?

What does a high inventory turnover indicate?

What is the focus of marketing in the problem recognition stage of the buying process?

What is the main goal of penetration pricing strategy?

'Buyer’s Remorse' refers to:

'Shrinkage' in the context of inventory management refers to:

What is the impact of impulse buying on the buying process?