Unit2b assessment Quiz
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Questions and Answers

What is the main reason for a company to opt for selective distribution?

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What is a key benefit of exclusive distribution for a manufacturer?

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What distinguishes integrated distribution from other distribution strategies?

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Which type of product is most likely to be associated with exclusive distribution?

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Who is responsible if the system is FOB Source?

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What mode of transport is suitable for shipping 10,000 flatscreen TVs from China to Future Shops across Canada?

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Who is responsible if the system is FOB Destination?

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What mode of transport is suitable for shipping 20 tonnes of grain from Regina to the Weston Bakery in Toronto?

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What mode of transport is suitable for shipping 10 lbs of fresh Otoro (tuna) from Tokyo to MHK Sushi in Ottawa?

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What does a high inventory turnover indicate?

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Which type of inventory control aims to prevent inventory loss due to breakage, damage, or theft?

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What is the impact of running out of inventory on customer satisfaction?

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Why is overstock considered undesirable for a business?

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What does a low inventory turnover indicate?

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What is the consequence of running out of inventory?

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What is shrinkage in the context of inventory management?

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Why is it often worth reducing the price on old stock?

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What is the primary reason for using psychological pricing?

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How does psychological pricing differ from going rate pricing?

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What is the main goal of penetration pricing strategy for a new product?

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What is the purpose of skimming or milking strategy?

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What is the primary reason for a firm to engage in loss leading?

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What does 'Variable Pricing' strategy involve?

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In marginal cost pricing, what does the cost of providing one extra unit refer to?

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What is the key advantage of absorption target pricing for a business with low costs?

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Which of the following is an example of a direct channel of distribution?

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What distinguishes direct channels from indirect channels of distribution?

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Which of the following is an example of a specialty channel in distribution?

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What is the main goal of using specialty channels in distribution?

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What is the formula for calculating price?

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What does the term 'markup' refer to in pricing calculations?

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What is the breakeven point in pricing calculations?

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Which costs do not change in relation to the quantity of products or services sold?

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What is the break-even point calculated by dividing?

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What is the first stage in the consumer buying process?

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What is the focus of marketing in the problem recognition stage of the buying process?

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What is the second stage in the consumer buying process?

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What is the goal at the 'Search for a Solution' stage of the buying process?

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During the 'Evaluate Options' stage, what becomes extremely important tools of persuasion?

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What is 'Buyer’s Remorse'?

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How does the internet affect the buying process during the 'information gathering' stage?

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What is impulse buying?

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What is the post-purchase evaluation stage about?

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What is the main goal of using specialty channels in distribution?

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What does a high inventory turnover indicate?

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What is the focus of marketing in the problem recognition stage of the buying process?

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What is the main goal of penetration pricing strategy?

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'Buyer’s Remorse' refers to:

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'Shrinkage' in the context of inventory management refers to:

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What is the impact of impulse buying on the buying process?

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