5 Questions
Which year did Channel 4 create their groundbreaking ad for the 2012 London Games?
2012
What impact did Channel 4's Paralympics work have on inclusive and accessible-driven marketing?
It made disability cool for the first time.
What is the tone of voice often used in award-winning inclusive and accessibility work?
Serious and formal
What is the main goal of Channel 4's Paralympics work?
To make disabled people feel more human
What is the common feature of the case studies for award-winning inclusive and accessibility work?
They use plinky-plonky piano music
Test your knowledge on Channel 4's inclusive and accessible-driven marketing campaigns for the Paralympics. Discover the impact of their groundbreaking work and how it has changed the portrayal of disabled individuals in advertising.
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