Channel 4's Paralympics Marketing
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Questions and Answers

Which year did Channel 4 create their groundbreaking ad for the 2012 London Games?

  • 2011
  • 2012 (correct)
  • 2014
  • 2013

    • What impact did Channel 4's Paralympics work have on inclusive and accessible-driven marketing?

  • It made disability cool for the first time. (correct)
  • It made disabled people feel less human.
  • It had no impact on marketing.
  • It was not well received by the industry.

    • What is the tone of voice often used in award-winning inclusive and accessibility work?

  • Funny and light-hearted
  • Confusing and ambiguous
  • Serious and formal (correct)
  • Sad and emotional

    • What is the main goal of Channel 4's Paralympics work?

    <p>To make disabled people feel more human (B)</p> Signup and view all the answers

    What is the common feature of the case studies for award-winning inclusive and accessibility work?

    <p>They use plinky-plonky piano music (B)</p> Signup and view all the answers

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