Chanel Quiz

History of Chanel: From Coco Chanel to Present Day

• Chanel is a French luxury fashion house founded by Coco Chanel in Paris in 1910, and is privately owned by the Wertheimer family.

• Chanel specializes in women's ready-to-wear, luxury goods, and accessories, and is well-known for its No. 5 perfume and "Chanel Suit".

• Coco Chanel revolutionized haute couture and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women found flattering.

• Chanel opened her first independent millinery shop, Chanel Modes, in 1910, financed by her English socialite and polo player friend, Boy Capel.

• During the First World War, Chanel opened a large dress shop in Paris and sold practical designs like flannel blazers, straight-line skirts of linen, sailor blouses, long sweaters made of jersey fabric, and skirt-and-jacket suits.

• Chanel's designs used jersey fabric because of its drape and adaptability to a simple garment design.

• In 1921, Chanel commissioned perfumer Ernest Beaux to create a perfume for La Maison Chanel, which resulted in the creation of perfume No. 5.

• During the Second World War, Chanel closed her shop and moved to the Hôtel Ritz Paris, where she lived with her Nazi intelligence officer boyfriend, Hans Günther von Dincklage.

• Chanel was arrested for having collaborated with the Nazis but was released due to lack of evidence and Churchill's intervention.

• Chanel renegotiated her contract with Parfums Chanel in 1947, which granted her a significant amount of money and commercial rights to sell her "Chanel perfumes" in Switzerland.

• Chanel collaborated with jeweler Robert Goossens in 1953 to design jewelry to complement the fashions of the House of Chanel, notably long-strand necklaces of black and white pearls.

• The House of Chanel presented its quilted-leather handbag to the public in February 1955, which became an iconic piece of the brand.History and Corporate Profile of Chanel S.A.

• Chanel S.A. is a French luxury fashion house that was founded in 1909 by Gabrielle "Coco" Chanel.

• In 1957, Chanel and her spring collection received the Fashion Oscar at the Fashion Awards in Dallas.

• Pierre Wertheimer bought Bader's 20% share of the Parfums Chanel, which increased the Wertheimer percentage to 90%.

• After Coco Chanel's death in 1971, Jacques Wertheimer assumed his father's management of the parfumerie.

• Chanel's bags designed by Coco Chanel are still popular in the vintage market.

• Alain Wertheimer assumed control of Chanel S.A. in 1974, and under his leadership, sales of Chanel No.5 recovered.

• Karl Lagerfeld became chief designer for Chanel in 1983, and by the end of the 1980s, Chanel had more than 40 boutiques worldwide.

• In 1994, Chanel had a net profit of €67 million on the sale of €570 million in ready-to-wear clothes.

• In 2018, Chanel announced its relocation of its global headquarters to London and also announced the ban of fur and exotic skins from its collections.

• In February 2019, Lagerfeld died at age 85, and Virginie Viard was named the new Creative Director.

• Chanel S.A. operates around 310 Chanel boutiques worldwide.

• Chanel has a philanthropic arm, Fondation Chanel, which promotes healthcare advocacy, gender-based violence, and economic agency and empowerment.Chanel: Products and Divisions

• Chanel has employed four perfumers since its establishment

• The company offers a range of perfumes, colognes, makeup, and skincare products

• Chanel cosmetics are the most accessible products available worldwide, with counters in popular department stores

• Chanel has several product lines, including fine jewelry, watches, and wine

• The High Jewelry collection was founded in November 1932 and includes several current collections

• The Chanel wristwatch division was established in 1987 and introduced the successful J12 line in 2000

• Chanel S.A. and Audemars Piguet developed the ceramic Chanel AP-3125 clockwork in 2008

• Chanel owns several wineries, including Château Rauzan-Ségla, Château Canon, St. Supéry Estate Vineyards & Winery, and Domaine de l'ile

• The company's makeup and skincare products are available through its beauty boutiques and counters in department stores worldwide

• Chanel's fine jewelry collections include Camelia, Comete, Coco Crush, Baroque, 1932, Ultra, Bridal, and Jewelry Watches

• The J12 line of wristwatches features models in four dial-face sizes: 33mm, 38mm, 41mm, and 42mm

• Chanel debuted Bijoux de Diamants at her Faubourg Saint-Honoré, Paris mansion in 1932 to celebrate Diamants' 80th anniversary in 2012