Catalog Marketing Basics
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Questions and Answers

What can customers do when using catalogs?

  • Learn about offerings
  • Make purchases
  • Access from business profile
  • All of the above (correct)
  • How many products or services can be showcased in a catalog?

    Up to 500

    To provide more details in a catalog, you can optionally include a price, website link, and ______.

    item code

    Meta Business Suite allows you to manage your online presence across both Facebook and Instagram.

    <p>True</p> Signup and view all the answers

    Which of the following features can you use in Meta Business Suite to manage messages?

    <p>Inbox</p> Signup and view all the answers

    What is a recommended best practice for content creation in Meta Business Suite?

    <p>Create content regularly</p> Signup and view all the answers

    You can analyze reach, content interactions, audience, link clicks, and ______ in Meta Business Suite.

    <p>minutes viewed</p> Signup and view all the answers

    The moments feature in the planner is used to track audience interactions.

    <p>False</p> Signup and view all the answers

    What can you do with the content planner in Meta Business Suite?

    <p>Edit content directly from the calendar</p> Signup and view all the answers

    Study Notes

    Catalogs for Products and Services

    • Catalogs can showcase up to 500 products or services, acting as mobile storefronts.
    • Customers can access catalogs from business profiles or chat, facilitating learning and purchasing in one place.
    • Each catalog item should include an image, name, description, and can optionally have a price, website link, and item code.
    • Best practices for catalogs include keeping content updated, using relevant and accurate titles and descriptions, and high-quality images.

    Managing Online Presence with Meta Business Suite

    • Meta Business Suite provides a centralized platform to manage your business across Facebook and Instagram.
    • Offers a comprehensive overview of business accounts, displaying updates, recent posts, ads, and insights.
    • Enables efficient content management, including creation, scheduling, and publishing of posts, stories, and reels from one interface.
    • Features a planner to schedule content around significant dates and maintain relevant posting strategies.
    • Inbox functionality allows management of messages, automated responses, and customer engagement across multiple platforms.
    • Insights tool analyzes audience preferences and content performance, helping tailor future content strategies.

    Content Creation and Management

    • Regular content sharing increases brand recall when customers are ready to purchase.
    • Allows creation, scheduling, and management of content for Facebook and Instagram via desktop and mobile.
    • Establish a content creation process by setting aside regular time for creation and identifying what types of content perform best.
    • Options available for scheduling include setting specific dates/times, saving drafts, or publishing immediately.
    • Content creation process includes selecting media, writing captions, and previewing the published posts.

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    Description

    Explore the fundamentals of using catalogs as mobile storefronts to enhance your business offerings. This quiz will guide you through setting up a catalog, including adding images, descriptions, and pricing for up to 500 products or services. Learn how catalogs can streamline the purchasing process for your customers.

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