Case Study Summaries - Operations
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Questions and Answers

What is the main strategic role of Qantas?

Cost Leadership

What are the key expenses that Qantas focused on to minimize production costs?

Staff maintenance and fuel

What is the ultimate goal of Qantas's cost leadership strategy?

To deliver one unit of output with the fewest inputs

Qantas's cost leadership methods include leveraging technology to cut production costs.

<p>True</p> Signup and view all the answers

Which of these actions contributed to lowering labor costs for Qantas?

<p>Reducing the need for customer-facing staff through technology</p> Signup and view all the answers

Qantas's cost leadership strategy also includes implementing waste reduction measures.

<p>True</p> Signup and view all the answers

Aldi's key differentiation strategy involves offering higher quantities of products in packages.

<p>True</p> Signup and view all the answers

Aldi's sales promotions were ineffective in establishing a competitive advantage.

<p>False</p> Signup and view all the answers

What is the key influence for Apple's operations?

<p>Globalization</p> Signup and view all the answers

Apple sources its products from all over the world, with nine major countries being its primary suppliers.

<p>True</p> Signup and view all the answers

Apple's focus on global sourcing allows them to access experts at affordable prices.

<p>True</p> Signup and view all the answers

Apple's global sourcing strategy weakens their ability to improve product quality.

<p>False</p> Signup and view all the answers

What is the primary influence on ARYZTA's operations?

<p>Technology</p> Signup and view all the answers

ARYZTA's implementation of quality control involves physically checking the appearance of buns by employees.

<p>True</p> Signup and view all the answers

ARYZTA's quality assurance methods include using leading-edge technology like an Eye-Pro inspection system.

<p>True</p> Signup and view all the answers

What are the key aspects that the Eye-Pro inspection system helps identify in ARYZTA's buns?

<p>Weight, tone, and height variation</p> Signup and view all the answers

What is the primary influence on Coles's operations?

<p>Cost-based competition</p> Signup and view all the answers

Coles implements government policies to ensure public safety, particularly during COVID-19.

<p>True</p> Signup and view all the answers

What percentage of Coles's sales occurred through contactless online shopping during the COVID-19 period?

<p>78%</p> Signup and view all the answers

Coles's online shopping strategy required customers to collect products themselves, reducing the company's operational burden.

<p>False</p> Signup and view all the answers

Coles's strategy during COVID-19 aimed to maintain high in-store quality despite the shift to online operations.

<p>True</p> Signup and view all the answers

What was the primary influence that forced Get Baked UK to stop using American-sourced products?

<p>Legal regulation</p> Signup and view all the answers

Get Baked UK's decision to create their own sprinkle was driven by a desire to minimize costs and increase profits.

<p>False</p> Signup and view all the answers

The new sprinkle created by Get Baked UK quickly regained popularity and helped the company regain a significant portion of their lost profits.

<p>True</p> Signup and view all the answers

What is the primary influence on Johnson & Johnson's operations?

<p>Environmental sustainability and CSR</p> Signup and view all the answers

Johnson & Johnson's commitment to equity in healthcare includes providing free medical support to disadvantaged communities.

<p>True</p> Signup and view all the answers

Johnson & Johnson ensures that all its products are produced ethically, which includes prohibiting human testing.

<p>True</p> Signup and view all the answers

Johnson & Johnson's commitment to sustainability extends to finding ecologically sustainable solutions for existing medical challenges.

<p>True</p> Signup and view all the answers

What specific action does Johnson & Johnson take to reduce its carbon footprint?

<p>Utilizing renewable energy</p> Signup and view all the answers

Johnson & Johnson's efforts to reduce waste include optimizing recyclable packaging and effectively using natural resources.

<p>True</p> Signup and view all the answers

What is the primary influence on McDonald's operations?

<p>Transformation processes (4Vs)</p> Signup and view all the answers

McDonald's approach to volume includes catering for a large number of customers daily, ensuring consistent service.

<p>True</p> Signup and view all the answers

McDonald's prioritizes variety by having a wide range of products to cater to different customer preferences.

<p>False</p> Signup and view all the answers

McDonald's leverages past sales data to forecast future demand and optimize output for maximum profitability.

<p>True</p> Signup and view all the answers

What is the primary influence on Charlie's Confectionery's operations?

<p>Variety</p> Signup and view all the answers

Charlie's Confectionery's commitment to variety includes offering both traditional and new sweets, such as Middle Eastern and Asian sweets.

<p>True</p> Signup and view all the answers

Charlie's Confectionery's success in offering a wider range of sweets resulted in a decrease in profit growth over the past three years.

<p>False</p> Signup and view all the answers

Macpac's consistent sales growth can be attributed to the fact that they offer a wider range of products compared to competitors.

<p>True</p> Signup and view all the answers

Macpac's strategy of releasing its summer range earlier than competitors is designed to accommodate variations in demand.

<p>True</p> Signup and view all the answers

Subway’s commitment to customer visibility in the production process is one of the reasons it has a high customer satisfaction rating.

<p>True</p> Signup and view all the answers

Apple's products are often considered a trendsetter, inspiring other companies to innovate and follow suit.

<p>True</p> Signup and view all the answers

Apple's commitment to conducting R&D in areas like safety, security, software development, and quality has led to their products being considered less secure compared to competitors.

<p>False</p> Signup and view all the answers

Apple's focus on R&D and market research is a relatively new development that began in recent years.

<p>False</p> Signup and view all the answers

What key strategy does Walmart primarily employ in its operations?

<p>Supply chain management</p> Signup and view all the answers

Walmart's focus on identifying and sourcing products at the best prices contributes to its ability to offer products at lower prices compared to competitors.

<p>True</p> Signup and view all the answers

Walmart's partnership with suppliers is primarily based on short-term contracts, allowing them to seek the lowest price at any given time.

<p>False</p> Signup and view all the answers

Walmart's use of cross-docking optimizes logistics by eliminating storage and minimizing transportation time.

<p>True</p> Signup and view all the answers

Walmart's efforts to reduce costs through its supply chain management are passed on to customers through higher prices, ensuring continuous revenue growth.

<p>False</p> Signup and view all the answers

What key strategy does Apple employ to achieve economies of scale?

<p>Outsourcing</p> Signup and view all the answers

Apple's decision to outsource its operations process to Foxconn in China was primarily driven by a desire to reduce labor costs.

<p>True</p> Signup and view all the answers

Apple's outsourcing strategy has resulted in the loss of 40% of its market share in the electronic manufacturing sector in China.

<p>False</p> Signup and view all the answers

What are the main disadvantages of Apple's outsourcing strategy?

<p>Reputation of Apple is dented and increased cost of products due to tariffs</p> Signup and view all the answers

Amazon Go's technology eliminates the need for employees to check out, reducing labor costs and improving efficiency.

<p>True</p> Signup and view all the answers

Amazon Go stores receive significantly lower profits compared to traditional Amazon stores, primarily due to the investment in technology.

<p>False</p> Signup and view all the answers

Charlie's Confectionery's implementation of FIFO and JIT inventory management helps minimize waste and ensure that products are not obsolete.

<p>True</p> Signup and view all the answers

Charlie's Confectionery's successful implementation of lean production techniques has led to a decrease in their profitability.

<p>False</p> Signup and view all the answers

Apple's outsourcing strategy allows them to earn 50% more in profits than they would otherwise gain, primarily due to reduced costs.

<p>True</p> Signup and view all the answers

Alpine Cars' recent redesign of their car product range has been successful in increasing brand awareness and sales volume.

<p>True</p> Signup and view all the answers

Red Rooster's approach to global sourcing involves learning from competitors and adapting their practices to enhance their own operations.

<p>True</p> Signup and view all the answers

Red Rooster's implementation of economies of scale has led to a significant increase in operational efficiency and reduced costs.

<p>False</p> Signup and view all the answers

Red Rooster's strategic alignment with global factors, such as globalization, has contributed to a 0.5 million dollar increase in sales.

<p>True</p> Signup and view all the answers

Study Notes

Case Study Summaries - Operations

  • Qantas (large, multinational corporation specializing in domestic and international airline flights): Strategic role - cost leadership. Minimized production costs by focusing on key expenses like staff and fuel. Qantas leveraged technology (e.g., online booking, ticketing, check-in) to cut production costs and reduce the need for customer-facing staff. Implementing waste reduction measures, such as recycling, energy-efficient lighting, and water-saving devices, led to substantial cost reductions. Outcome: Qantas saw $5 billion in cost cuts over six years and planned an additional $330 million in reductions by 2024.

  • Aldi (German multinational family-owned goods/services): Strategic role - differentiation. Minimizing production costs by focusing on key elements, such as staff and fuel. Aldi implemented strategies to differentiate its product offerings, including sales promotions, which resulted in competitive advantages. Outcome: Aldi utilized sales promotions to establish a competitive edge. Offering a wide range of products at competitive prices aided in establishing a competitive edge.

Case Study Summaries - Influences

  • Apple: Globalisation. Apple sources products from various countries globally to access expertise and affordability. This strategy provides a competitive edge, and Apple dominates the smartphone market with their innovative product line.
  • ARYZTA: Influences - technology, processes- transformation processes, strategies- quality management. This company's use of innovative technologies and quality control procedures helped them secure global business partnerships, particularly with McDonald's.
  • Coles: Influences - cost-based competition, influences - government policies, strategies - performance objectives (flexibility). Coles successfully adapted to government policies and cost-based competitiveness during the COVID-19 period, particularly by adjusting to online ordering and maintaining high in-store quality.
  • Get Baked UK: Influences - legal regulation. This bakery company encountered and overcame UK legal restrictions on using foreign ingredients and successfully developed their own unique sprinkle product, which re-established a competitive edge.

Case Study Summaries - Johnson & Johnson

  • Influences: Environmental sustainability and CSR. Johnson & Johnson prioritizes environmental sustainability and corporate social responsibility (CSR) through its equity in healthcare and medical mission trips. It also minimizes its environmental footprint through ethical production processes, renewable energy use, and waste reduction.

Case Study Summaries - McDonalds

  • Influences: Processes - transformation (4Vs). McDonald's uses a heavily systematized approach to cater to 69 million customers daily. The approach to managing this volume of customers requires efficiency and consistency in processes to deliver a competitive quality product.

Case Study Summaries - Charlie's Confectionery

  • Influences - Strategies: Technology, inventory management, and quality management. This business employs lean production principles to minimize obsolete stock and maximize profit-generating products that are high in demand.
  • Varied Demand: Charlie's provides a wide range of sweet, perishable items in response to changing demands over time, and also focuses on market demand by developing products to meet that demand.

Case Study Summaries - Other Companies

  • Company Pty Ltd: This foodery business sells sweet, perishable items. It uses quality management techniques in conjunction with accurate forecasting of sales fluctuations, which allows them to maintain high-profit levels over the past three years.
  • Subway: High customer visibility. The company's customers appreciate Subway's visibility process and their choice of healthy food options, resulting in 2.3 of 5 rating for health food and popularity.
  • Walmart: Effective supply chain management. Walmart manages their supply chain through cross-docking to minimize logistics time and costs. This translates to 10–15 cents cheaper products relative to competitors. Also, they manage relationships with their suppliers to access the cheapest products for their customers. Apple uses outsourcing as a means to control costs and reduce labor costs.

Case Study Summaries - Globalisation and Strategy

  • Alpine Cars: Overcoming resistance to change. Redesigned their product range to increase company awareness and adapt to change in the competitive landscape.
  • Red Rooster: Global factors. Restructured their product range to adapt to changing trends and to improve sales, based on competitor products.

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Description

Explore the strategic approaches of two multinational corporations, Qantas and Aldi, in minimizing production costs through innovative measures. This quiz examines Qantas's focus on technology and waste reduction for cost leadership and Aldi's differentiation strategies through promotions. Analyze their outcomes and learn key operational strategies.

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