Case Study #1: Amazon Web Services in Cloud Computing
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Questions and Answers

What has InterContinental Hotels done to enhance its infrastructure?

  • Capitalized on the proximity of data servers to deliver faster results
  • Utilized a combination of private and public cloud usage (correct)
  • Relocated its core room reservation system to a public cloud
  • Deployed room availability and pricing web applications onto private cloud data centers

    • What advantage does the use of public cloud data centers provide for InterContinental Hotels?

  • Improved response time for its core room reservation system
  • Expedited customer queries by deploying room availability and pricing web applications (correct)
  • Reduced the need to build their own data center
  • Increased server efficiency through virtualization software

    • How are start-up and smaller companies leveraging cloud infrastructures like Amazon's?

  • To access technical capabilities previously exclusive to larger businesses
  • To analyze data from their monthly website views and create product recommendation systems
  • To handle complex tasks without the need to build their own data center
  • All of the above (correct)

    • How are traditional data center giants like IBM and Cisco responding to the threat posed by cloud computing?

    <p>Both a and b</p> Signup and view all the answers

    What challenge did Credit Suisse face in adopting cloud computing?

    <p>Ensuring compatibility for its 7,000 software applications developed over the past 20 years</p> Signup and view all the answers

    Which of the following is a key advantage of using public cloud infrastructure for smaller companies?

    <p>Access to technical capabilities previously exclusive to larger businesses</p> Signup and view all the answers

    How did Etsy leverage Amazon's cloud infrastructure?

    <p>All of the above</p> Signup and view all the answers

    What strategy are traditional data center giants like IBM and Cisco employing to address the threat of cloud computing?

    <p>Both b and c</p> Signup and view all the answers

    Which of the following is a major advantage of AWS offered by Amazon?

    <p>It provides cost-effective cloud computing solutions.</p> Signup and view all the answers

    Which of the following companies is mentioned as a customer of AWS?

    <p>FedEx</p> Signup and view all the answers

    What service does Amazon offer to help customers provision the appropriate computing resources?

    <p>CloudFormation</p> Signup and view all the answers

    What is the pricing model for AWS according to the text?

    <p>Pay-as-you-go</p> Signup and view all the answers

    In which year did AWS reach $1 billion in revenue?

    <p>2011</p> Signup and view all the answers

    What is Amazon's vision for the future of AWS?

    <p>To surpass its retail business in value</p> Signup and view all the answers

    What does the text suggest about the accessibility of AWS?

    <p>It can be accessed with an internet connection and modest investment.</p> Signup and view all the answers

    Which of the following services is not mentioned in the text as being offered by AWS?

    <p>Software development</p> Signup and view all the answers

    What is one of the benefits businesses gain by outsourcing IT infrastructure maintenance to Amazon?

    <p>Increased focus on high-value tasks</p> Signup and view all the answers

    Which major cloud computing providers are mentioned in the text?

    <p>Amazon, Google, and Microsoft</p> Signup and view all the answers

    How does Zynga benefit from leveraging cloud computing for its popular applications?

    <p>By gaining a competitive edge in scalability</p> Signup and view all the answers

    What strategy does Zynga employ for managing uncertainty in resource usage during new game launches?

    <p>Transitioning to a private cloud platform after stabilization</p> Signup and view all the answers

    How does Zynga demonstrate efficient use of cloud infrastructure?

    <p>By selling extra capacity to other game-makers</p> Signup and view all the answers

    What drives the need for scalable computing resources in Zynga's Facebook applications like FarmVille and Mafia Wars?

    <p>Unpredictable user demand</p> Signup and view all the answers

    After stabilizing game traffic, where does Zynga move its application data?

    <p>To a private zCloud</p> Signup and view all the answers

    What aspect of Zynga's business model allows it to leverage Amazon's cloud services effectively?

    <p>Unpredictable user demand for its games</p> Signup and view all the answers

    Why does Zynga prefer leveraging external cloud services in addition to owning part of its data centers?

    <p>To prevent any potential loss if game demand sharply declines</p> Signup and view all the answers

    What percentage of uptime does Zynga require due to its reliance on a single vendor for hosting?

    <p>99.9%</p> Signup and view all the answers

    Which event highlighted the importance of maintaining stable and reliable server infrastructure for Zynga?

    <p>An outage on Amazon Web Services in April 2011</p> Signup and view all the answers

    Why is owning part of its data centers and using external services a strategic move for Zynga?

    <p>To mitigate potential losses associated with a decline in game demand</p> Signup and view all the answers

    How do companies like Outback Steakhouse benefit from utilizing platforms such as Microsoft's Azure?

    <p>To handle unpredictable demand like successful coupon promotions</p> Signup and view all the answers

    Which feature distinguishes Zynga from financial services firms regarding server downtime consequences?

    <p>Lack of catastrophic financial impact from server downtime</p> Signup and view all the answers

    What risk does Zynga face if game demand were to sharply decline?

    <p>Overinvestment in IT infrastructure</p> Signup and view all the answers

    What was one of the major barriers to widespread cloud adoption for many companies according to the text?

    <p>Cloud networks being less reliable compared to private networks</p> Signup and view all the answers

    What caused one of the major multiday service outages experienced by Amazon in its East Coast region in 2011?

    <p>Simple network configuration error</p> Signup and view all the answers

    What do the outages experienced by Amazon highlight about relying solely on cloud services?

    <p>Vulnerability in critical operations</p> Signup and view all the answers

    What did some reports suggest about major cloud computing services' downtime per year?

    <p>Around 10 hours or more</p> Signup and view all the answers

    Which company observed a trend of improving reliability and benefited from the scale and expertise provided by cloud providers like AWS?

    <p>Netflix</p> Signup and view all the answers

    What has prompted continued efforts to prevent outages in cloud computing according to the text?

    <p>Significant sales figures from major providers</p> Signup and view all the answers

    What do businesses weigh when deciding on adopting the cloud according to the text?

    <p>Optimal utilization for business enhancement</p> Signup and view all the answers

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