Canadian Consumer Behavior

Study Notes

Canadian Identity and Consumer Behavior

Tim Horton's, a popular Canadian brand, is actually owned by Brazilian 3G Capital, while Canadian Tire remains Canadian-owned.
Canadian consumer behavior is often compared to that of the US, and Canadians define themselves in contrast to others.
Satire is considered a Canadian sport, and Canada has produced many renowned comedians.
Air Canada's "Travel Like a Canadian" and Roots Canada's celebration of 150 years of being nice are examples of Canadian branding.
Age strongly influences consumer identity, as individuals from the same age cohort share similar experiences and preferences.
Teens use products to express their identity, explore freedom, and rebel against authority, with a growing sense of family responsibility compared to past generations.
Tweens, aged 8-14, are a lucrative market for marketers, spending $1.4 billion on various products and showing aspirations for fame.
Kids, particularly "tweens," have a significant influence on family decisions, including food choices, clothing purchases, and family entertainment.
Marketing to children can be problematic, with concerns about the promotion of junk food and unhealthy products.
Children are naturally attracted to primary colors and cartoon characters, and the gaze of characters on cereal boxes affects brand trust and loyalty.
Advertising is seen as a contributor to childhood obesity, with children spending a significant amount of time using media each day.
The impact of marketing strategies on children, particularly in relation to food choices and brand loyalty, is a significant concern.

Description

Explore the intersection of Canadian identity and consumer behavior with this quiz. From the influence of age on consumer preferences to the impact of marketing on children, delve into the unique traits of Canadian consumer behavior and the challenges faced by marketers.