Can You Match the Slogans?
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Questions and Answers

Which company faced a decline in sales due to rumors about their road grip?

  • Volvo (correct)
  • Nescafé
  • Coke
  • Pepsi

What is the purpose of marketing according to the text?

  • To create pictures in your brain
  • To create a need
  • To help you decide
  • All of the above (correct)

What was the tagline used by Pepsi during the cola wars in the 1980s?

  • Pepsi Challenge (correct)
  • Just Do It
  • I'm Loving it
  • Think different

What marketing technique did Coke use to test their product against Pepsi's during the cola wars?

<p>Conducting taste tests (B)</p> Signup and view all the answers

Which company conducted a real-time experiment to overcome negative rumors about their road grip?

<p>Volvo (C)</p> Signup and view all the answers

Which marketing technique did Pepsi use during the cola wars in the 1980s?

<p>Taste testing (B)</p> Signup and view all the answers

What is the purpose of marketing according to the text?

<p>To help you decide (A)</p> Signup and view all the answers

Which company faced a decline in sales due to rumors about their road grip?

<p>Volvo (B)</p> Signup and view all the answers

Which tagline was used by Coca-Cola during the cola wars in the 1980s?

<p>Just Do It (A)</p> Signup and view all the answers

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