5 Questions
What is the goal of good survey design?
The goal of good survey design is to ensure that the data collected matches as closely as possible the authentic thoughts, feelings, and interests of the respondents.
What is response bias?
Response bias occurs when there is a gap between the real views of respondents and the data that appears in completed survey forms.
What are some techniques to minimize response bias?
Techniques to minimize response bias have been developed over several decades of social science research.
What is the first step in the survey design process?
The first step in the survey design process is to clearly identify the topic you're looking to investigate with your survey.
How can survey results be made more accurate?
You can use techniques to minimize response bias to make survey results more accurate.
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