Calculating Net Promoter Score (NPS)

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Questions and Answers

To calculate the Net Promoter Score (NPS), you subtract the percentage of Detractors from the percentage of Promoters.

True (A)

To calculate the Net Promoter Score (NPS), is it true that you subtract the percentage of Detractors from the percentage of Promoters?

True (A)

Which of the following calculations accurately describes how to determine the Net Promoter Score (NPS)?

  • Percentage of Passives - Percentage of Detractors
  • Percentage of Detractors - Percentage of Promoters
  • Percentage of Promoters - Percentage of Detractors (correct)
  • Percentage of Promoters + Percentage of Detractors

To find the Net Promoter Score, subtract the percentage of ______ from the percentage of Promoters.

<p>detractors</p> Signup and view all the answers

Briefly explain how the Net Promoter Score (NPS) is calculated.

<p>The Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.</p> Signup and view all the answers

A company has 60% Promoters and 10% Detractors. What is the Net Promoter Score (NPS)?

<p>50% (C)</p> Signup and view all the answers

If a company has more Detractors than Promoters, the Net Promoter Score (NPS) will always be positive.

<p>False (B)</p> Signup and view all the answers

Match the customer types with their corresponding NPS category:

<p>Promoters = Enthusiastic and loyal customers Detractors = Unhappy customers at risk of churning Passives = Satisfied but unenthusiastic customers</p> Signup and view all the answers

In the context of calculating NPS, what distinguishes a 'Promoter' from a 'Detractor'?

<p>Promoters are enthusiastic, loyal customers, while Detractors are unhappy customers.</p> Signup and view all the answers

Which group's percentage is subtracted from the percentage of Promoters to arrive at the Net Promoter Score (NPS)?

<p>Detractors (D)</p> Signup and view all the answers

Net Promoter Score is determined by subtracting the percentage of Detractors from the percentage of __________.

<p>promoters</p> Signup and view all the answers

Flashcards

How do you calculate NPS?

NPS is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Who are promoters?

Customers who rate you 9 or 10 are considered promoters.

Who are detractors?

Customers who rate you 0 to 6 are detractors.

NPS Calculation

True. NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.

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Study Notes

  • To calculate NPS (Net Promoter Score), the percentage of Detractors is subtracted from the percentage of Promoters.
  • Indicate whether the statement is true or false when asked and then select SUBMIT.
  • A minimum of 30% of eligible customers must be 13 years of age or older and have an email address.
  • The customer must not have previously participated in the survey.
  • Emails should be sent to customers including specific flight details with a 24-48 hour reference period.
  • Email references may use multi-leg trips randomly.

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