16 Questions
Which technology is NOT essential for understanding e-commerce?
Social media platforms
What creates the interest and excitement in e-commerce according to the text?
Business applications and potential returns on investment
Which societal issue is critical to being successful in the e-commerce marketplace?
Intellectual property
What does the text suggest is the primary infrastructure for e-commerce?
Information technologies such as the Internet and the Web
What is the primary difference between e-commerce and e-business?
E-commerce involves the exchange of value across organizational boundaries, while e-business focuses on digital enablement of transactions within a firm.
Which technological components are the key drivers behind e-commerce?
The Internet, the Web, and the Mobile Platform
How does e-commerce differ from traditional business thinking?
E-commerce challenges much of traditional business thinking, while traditional business is more static in its approach.
What is the definition of e-commerce according to the provided text?
E-commerce involves the exchange of value across organizational or individual boundaries in return for products or services.
What is the primary role of the market maker in C2C e-commerce?
To provide catalog, search engine, and transaction-clearing capabilities
What characterizes m-commerce?
The use of cellular and wireless networks to connect devices to the Internet
What does local e-commerce focus on?
Engaging the consumer based on their current geographic location
How has m-commerce grown in the last five years?
It has increased astronomically, from just $32.8 billion in 2012 to over an expected $180 billion in 2016
What does 'information density' refer to in the context of e-commerce?
The total amount and quality of information available to all market participants
Which type of e-commerce focuses on businesses selling to other businesses?
Business-to-Business (B2B) E-Commerce
In which type of e-commerce do online businesses attempt to reach individual consumers?
Business-to-Consumer (B2C) E-Commerce
What does 'richness' refer to in the context of e-commerce?
The complexity and content of a message
Study Notes
E-commerce Fundamentals
- E-commerce is not dependent on artificial intelligence technology.
- The excitement and interest in e-commerce come from its ability to offer 24/7 accessibility, universal access, and interactive and multimedia capabilities.
Key Components and Infrastructure
- The primary infrastructure for e-commerce is the internet.
- The key technological components driving e-commerce are internet, web, and mobile technologies.
E-commerce vs. E-business
- The primary difference between e-commerce and e-business is that e-commerce focuses on buying and selling goods and services online, while e-business includes all aspects of running a business online.
E-commerce Types
- Business-to-Business (B2B) e-commerce focuses on businesses selling to other businesses.
- Business-to-Consumer (B2C) e-commerce involves online businesses attempting to reach individual consumers.
C2C E-commerce
- The primary role of the market maker in C2C e-commerce is to provide a platform for buyers and sellers to interact and facilitate transactions.
M-commerce
- M-commerce is characterized by the use of mobile devices and wireless technology to conduct transactions.
- Local e-commerce focuses on online businesses targeting local markets and providing services to local customers.
- M-commerce has experienced significant growth over the last five years, driven by increasing mobile device adoption and improved wireless infrastructure.
E-commerce Concepts
- "Information density" refers to the amount and quality of information available to consumers when making online purchasing decisions.
- "Richness" refers to the amount of sensory information available to consumers when making online purchasing decisions.
Test your knowledge about C2C e-commerce and mobile e-commerce (M-commerce) with this quiz. Learn about consumer involvement, market maker services, and the use of mobile devices for online transactions.
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