ch 11.1

A person's _____ is an important factor in his antecedent state before putting himself into a purchasing environment.

A _____ is defined by factors beyond characteristics of the person and of the product that influence the buying and/or using of products and services.

The concept of _____ is based on building strong customer service experiences with loyal customers in ways that foster a continued relationship over time.

With respect to the consumer behaviour model, the _____ consist(s) of the shopping experience, point-of-purchase stimuli, and sales interactions.

Which of the following product categories would have the strongest potential to be segmented by usage situations?

Which of the following may considered to be a limitation of brick-and-mortar retailing?

Our experience of time is largely a result of:

Time affects consumer purchases. Another way of stating a factor based on time would be to call it a(n) _____ factor.

What is the perspective that views time as a resource that must be divided among our various activities?

The term "timestyle" refers to:

Again Rodney found it necessary to eat his lunch at their desk while reading the financial report. This is an example of:

How much time actually elapses on the clock differs from the way an individual perceives time passing. The individual's perception is called:

Time categories affect consumers' receptiveness to marketing messages. Which of the following forms of time would be the worst one in which to present people with ads?

The perception of time is different in different cultures. In what cultural perception of time is someone most likely to get paid by the hour?

A study found that people who engage in extensive information search and comparison shopping were most likely to select which of the following metaphors to express their perspective of time?

Linear separable time refers to the perspective that:

The psychological dimension of time or how it is experienced is an important factor in what mathematical study relating to how marketers could benefit?

Sometimes it is hard to tell how much a hotel or motel room will cost by simply looking at it, and most rooms have the standard amenities. As one traveller observed, "They all look alike in the dark." Surroundings and amenities being equal, many travellers will still select a hotel or motel with a higher price. If the traveller is not buying physical surroundings, what situational effects are most likely in play?

Those persons or groups whose mere presence or absence can significantly influence a consumer's decision on what to buy are known as:

Research has shown that the mere presence of another consumer in a retail context (i.e., the presence of other unknown shoppers in the shopping aisle):

Consumer contamination occurs when the:

Jay is interested in an outfit in an upscale boutique. However, before they can reach the outfit to look at it, they see an older customer pick it up. The other customer moves on, leaving it there, but for some reason Jay no longer feels they like the outfit as much. This is most likely due to:

Anthony managed to purchase a rush ticket for a critical Montreal Canadiens hockey game. He arrives at his section (standing room only) and finds 100 people standing in a spot made for half that number. However, he is happy to be there live at the game. According to the text, this is most likely an example of:

The presence of a large number of people can affect a consumer's attitude about a purchase, depending upon his or her interpretation of the group. If the consumer has a negative view of the reason for their close presence, then the psychological state of _____ exists.

While _____ refers to the actual number of people occupying a space, _____ refers to a negative affective state that occurs as a result of this.

In addition to simply liking things better, consumers in a good mood also:

Two dimensions of emotional states determine if a shopper will react positively or negatively to a consumption environment. These two dimensions are best described as being:

It is 4 p.m. on Christmas Eve, and as usual Darryl is rushing through the West Edmonton Mall to pick up gifts for his family and friends. Of course, he does not have much time for price comparisons at this late stage so if it feels right, he will buy it. In terms of the text, this would be viewed as a(n):

Variability in how an individual tailors their purchases at decision-making time is partly determined by the consumer's situational self-image.

A typical antecedent state is product disposal.

Putting more and more people into the same marketing space will increase arousal in customers. This can be seen as either positive or negative, depending upon each customer's interpretation of this arousal.

An example of consumer contamination is when Elsie gets bread crumbs in the margarine container.

A temporal factor is one that reflects your sense of time.

If a St. John's shopper had fewer choices for new car selection, this could lead to reduced time poverty.

As Laura watches Netflix, she scrolls through her Instagram posts and has a snack. This is an example of polychronic activity.

Consumers who get restless from waiting in line to purchase an item may be turned off. They are experiencing the negative aspects of psychological time.

A promotion will be more effective if introduced to a person during his or her flow time than if it is introduced during a person's leisure time.

Situational factors can influence consumers' decision-making processes; for example, the way we feel at a specific point in time affects what we feel like buying or doing.