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Businesses and Popular Culture Marketing

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Businesses and Popular Culture Marketing

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Questions and Answers

What is the main reason businesses use popular culture in their marketing strategies?

To make more profit

To stay relevant in the public conscience

To entice more customers

All of the above (correct)

According to the passage, what percentage of the most successful businesses in the United States use popular culture in their marketing campaigns?

23%

28% (correct)

18%

33%

Which companies are mentioned in the passage as having recognized the potential in the popular culture phenomenon of Stranger Things?

Amazon, Facebook, and Twitter

Adidas, Pepsi, and McDonald's

Apple, Microsoft, and Google

Nike, Burger King, and Coca Cola (correct)

According to the passage, how do businesses drive popular culture?

By selling merchandise that surrounds popular culture icons and trends Signup and view all the answers

What is the relationship between businesses and popular culture according to the passage?

The public creates popular culture, and businesses capitalize on it Signup and view all the answers

What is the main purpose of businesses using popular culture in their marketing strategies according to the passage?

To stay relevant and entice more customers Signup and view all the answers

What percentage of the sample population thinks of culture as more than just traditional?

83% Signup and view all the answers

What did the consumer sample suggest businesses should do, according to the text?

Businesses should be more involved in popular culture, particularly in addressing social issues and movements. Signup and view all the answers

Which statement is true about businesses and popular culture?

Businesses should be insightful in their approach to ensure authenticity and maintain appropriate brand alignment. Signup and view all the answers

Which statement is true about culturally-focused advertising, according to the text?

Culturally-focused advertising performs differently based on the target audience and their environment. Signup and view all the answers

Based on the text, what is the most effective way for businesses to stay relevant in the past?

Keeping on top of every working class's mind. Signup and view all the answers

What should businesses capitalize on to grab the attention of consumers, especially younger generations?

Popular culture. Signup and view all the answers