12 Questions
What is the main reason businesses use popular culture in their marketing strategies?
All of the above
According to the passage, what percentage of the most successful businesses in the United States use popular culture in their marketing campaigns?
28%
Which companies are mentioned in the passage as having recognized the potential in the popular culture phenomenon of Stranger Things?
Nike, Burger King, and Coca Cola
According to the passage, how do businesses drive popular culture?
By selling merchandise that surrounds popular culture icons and trends
What is the relationship between businesses and popular culture according to the passage?
The public creates popular culture, and businesses capitalize on it
What is the main purpose of businesses using popular culture in their marketing strategies according to the passage?
To stay relevant and entice more customers
What percentage of the sample population thinks of culture as more than just traditional?
83%
What did the consumer sample suggest businesses should do, according to the text?
Businesses should be more involved in popular culture, particularly in addressing social issues and movements.
Which statement is true about businesses and popular culture?
Businesses should be insightful in their approach to ensure authenticity and maintain appropriate brand alignment.
Which statement is true about culturally-focused advertising, according to the text?
Culturally-focused advertising performs differently based on the target audience and their environment.
Based on the text, what is the most effective way for businesses to stay relevant in the past?
Keeping on top of every working class's mind.
What should businesses capitalize on to grab the attention of consumers, especially younger generations?
Popular culture.
Learn why businesses use popular culture to sell their merchandise and how it helps them stay relevant. Discover the impact of popular culture in marketing strategies and customer engagement.
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