Businesses and Popular Culture Marketing
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Questions and Answers

What is the main reason businesses use popular culture in their marketing strategies?

  • To make more profit
  • To stay relevant in the public conscience
  • To entice more customers
  • All of the above (correct)

    • According to the passage, what percentage of the most successful businesses in the United States use popular culture in their marketing campaigns?

  • 23%
  • 28% (correct)
  • 18%
  • 33%

    • Which companies are mentioned in the passage as having recognized the potential in the popular culture phenomenon of Stranger Things?

  • Amazon, Facebook, and Twitter
  • Adidas, Pepsi, and McDonald's
  • Apple, Microsoft, and Google
  • Nike, Burger King, and Coca Cola (correct)

    • According to the passage, how do businesses drive popular culture?

    <p>By selling merchandise that surrounds popular culture icons and trends</p> Signup and view all the answers

    What is the relationship between businesses and popular culture according to the passage?

    <p>The public creates popular culture, and businesses capitalize on it</p> Signup and view all the answers

    What is the main purpose of businesses using popular culture in their marketing strategies according to the passage?

    <p>To stay relevant and entice more customers</p> Signup and view all the answers

    What percentage of the sample population thinks of culture as more than just traditional?

    <p>83%</p> Signup and view all the answers

    What did the consumer sample suggest businesses should do, according to the text?

    <p>Businesses should be more involved in popular culture, particularly in addressing social issues and movements.</p> Signup and view all the answers

    Which statement is true about businesses and popular culture?

    <p>Businesses should be insightful in their approach to ensure authenticity and maintain appropriate brand alignment.</p> Signup and view all the answers

    Which statement is true about culturally-focused advertising, according to the text?

    <p>Culturally-focused advertising performs differently based on the target audience and their environment.</p> Signup and view all the answers

    Based on the text, what is the most effective way for businesses to stay relevant in the past?

    <p>Keeping on top of every working class's mind.</p> Signup and view all the answers

    What should businesses capitalize on to grab the attention of consumers, especially younger generations?

    <p>Popular culture.</p> Signup and view all the answers

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