Businesses and Popular Culture Marketing
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Questions and Answers

What is the main reason businesses use popular culture in their marketing strategies?

  • To make more profit
  • To stay relevant in the public conscience
  • To entice more customers
  • All of the above (correct)

According to the passage, what percentage of the most successful businesses in the United States use popular culture in their marketing campaigns?

  • 23%
  • 28% (correct)
  • 18%
  • 33%

Which companies are mentioned in the passage as having recognized the potential in the popular culture phenomenon of Stranger Things?

  • Amazon, Facebook, and Twitter
  • Adidas, Pepsi, and McDonald's
  • Apple, Microsoft, and Google
  • Nike, Burger King, and Coca Cola (correct)

According to the passage, how do businesses drive popular culture?

<p>By selling merchandise that surrounds popular culture icons and trends (A)</p> Signup and view all the answers

What is the relationship between businesses and popular culture according to the passage?

<p>The public creates popular culture, and businesses capitalize on it (A)</p> Signup and view all the answers

What is the main purpose of businesses using popular culture in their marketing strategies according to the passage?

<p>To stay relevant and entice more customers (D)</p> Signup and view all the answers

What percentage of the sample population thinks of culture as more than just traditional?

<p>83% (C)</p> Signup and view all the answers

What did the consumer sample suggest businesses should do, according to the text?

<p>Businesses should be more involved in popular culture, particularly in addressing social issues and movements. (C)</p> Signup and view all the answers

Which statement is true about businesses and popular culture?

<p>Businesses should be insightful in their approach to ensure authenticity and maintain appropriate brand alignment. (B)</p> Signup and view all the answers

Which statement is true about culturally-focused advertising, according to the text?

<p>Culturally-focused advertising performs differently based on the target audience and their environment. (A)</p> Signup and view all the answers

Based on the text, what is the most effective way for businesses to stay relevant in the past?

<p>Keeping on top of every working class's mind. (C)</p> Signup and view all the answers

What should businesses capitalize on to grab the attention of consumers, especially younger generations?

<p>Popular culture. (B)</p> Signup and view all the answers

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