Podcast
Questions and Answers
What is the most reliable way of getting relevant information from target customers?
What is the most reliable way of getting relevant information from target customers?
- Telephone interview
- Mailed questionnaire
- Personal interview (correct)
- Focus group discussion
Which method is less time-consuming and less expensive but has a lower response rate compared to face-to-face interviews?
Which method is less time-consuming and less expensive but has a lower response rate compared to face-to-face interviews?
- Questionnaire
- Focus group discussion
- Email survey
- Telephone interview (correct)
What refers to the ultimate marketing strategy because they sell and push the product?
What refers to the ultimate marketing strategy because they sell and push the product?
- Positioning
- Promotion
- Packaging
- People (correct)
What is a process used by marketers to create an image in the minds of a target market?
What is a process used by marketers to create an image in the minds of a target market?
Which of the following is an excellent method for generating and screening ideas and concepts?
Which of the following is an excellent method for generating and screening ideas and concepts?
What is the traditional method of conducting an interview?
What is the traditional method of conducting an interview?
What is the term used for entrepreneurs who always come up with new ideas?
What is the term used for entrepreneurs who always come up with new ideas?
Which type of entrepreneur follows the ideas of other entrepreneurs without creating anything new?
Which type of entrepreneur follows the ideas of other entrepreneurs without creating anything new?
Which factor affecting entrepreneurship refers to doing things even before being told?
Which factor affecting entrepreneurship refers to doing things even before being told?
Which type of entrepreneur entices people to buy even if they don’t want to?
Which type of entrepreneur entices people to buy even if they don’t want to?
Which type of entrepreneur makes plans before doing things and monitors them without failing?
Which type of entrepreneur makes plans before doing things and monitors them without failing?
What is the purpose of a target market?
What is the purpose of a target market?
What is the term used for entrepreneurs that live on the labor of others?
What is the term used for entrepreneurs that live on the labor of others?
Which of the following is described as the most valuable tool in any type of research study?
Which of the following is described as the most valuable tool in any type of research study?
What does a Unique Selling Proposition (USP) refer to?
What does a Unique Selling Proposition (USP) refer to?
Which term is defined as the process of gathering, analyzing, and interpreting information about products or services offered for sale?
Which term is defined as the process of gathering, analyzing, and interpreting information about products or services offered for sale?
What is a survey in the context of business?
What is a survey in the context of business?
What is the purpose of an interview in business?
What is the purpose of an interview in business?
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