Podcast
Questions and Answers
What is one primary benefit companies gain from sponsorship?
What is one primary benefit companies gain from sponsorship?
- Increased product pricing
- Global brand visibility (correct)
- Reduced production costs
- Direct sales through media
In which market segment are special offers particularly popular?
In which market segment are special offers particularly popular?
- Fast-moving consumer goods (correct)
- Electronics
- Luxury goods
- Automobiles
How do companies typically use sponsorship to their advantage?
How do companies typically use sponsorship to their advantage?
- By linking with sporting events (correct)
- By lowering their production quality
- By improving employee satisfaction
- By increasing retail prices
Which option is NOT a characteristic of price discounts and special offers?
Which option is NOT a characteristic of price discounts and special offers?
What is a common method companies use to enhance their brand exposure?
What is a common method companies use to enhance their brand exposure?
What is one potential drawback of multinational companies?
What is one potential drawback of multinational companies?
Which of the following describes crowdfunding?
Which of the following describes crowdfunding?
What is one reason many companies develop into multinationals?
What is one reason many companies develop into multinationals?
What does retained profit refer to?
What does retained profit refer to?
Which of the following is a benefit of becoming a multinational business?
Which of the following is a benefit of becoming a multinational business?
What is the classification of assets that are expected to be converted into cash within a year?
What is the classification of assets that are expected to be converted into cash within a year?
How can multinational companies benefit a host country's economy?
How can multinational companies benefit a host country's economy?
Which of the following represents liabilities in a business context?
Which of the following represents liabilities in a business context?
What advantage do multinational companies have regarding trade barriers?
What advantage do multinational companies have regarding trade barriers?
What is one potential outcome of multinational companies operating in a country?
What is one potential outcome of multinational companies operating in a country?
Flashcards
Brand Sponsorship
Brand Sponsorship
A company links its brand with an event to gain publicity.
Publicity Gain
Publicity Gain
Increased awareness of a brand due to a sponsored event or activity.
Special Offers
Special Offers
Price reductions or promotions used to encourage sales.
Fast-Moving Consumer Goods
Fast-Moving Consumer Goods
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Price Discounts
Price Discounts
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Environmental Damage
Environmental Damage
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Exploitation
Exploitation
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Crowdfunding
Crowdfunding
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Retained Profit
Retained Profit
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Dividend
Dividend
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Economies of Scale
Economies of Scale
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Global Technical Superiority
Global Technical Superiority
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Avoiding Trade Barriers
Avoiding Trade Barriers
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Increased Tax Revenue
Increased Tax Revenue
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Technology Transfer
Technology Transfer
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