Business Plan Overview

Business Plan Sections

• Introductory Page: Includes business name, address, owners/entrepreneurs details, nature of business, and financing statement

• Executive Summary: Summarizes the business plan in 2-3 pages

• Environmental and Industry Analysis: Describes the current general and specific environment, including competitive pressures

• Description of the Business: Outlines products/services, business size, mission, core values, location, and major physical assets. Also includes background of the business owners

• Production Plan: Details the manufacturing process, physical plant, machinery, equipment, raw material supplies, and future capital needs

• Operation Plan: Describes the company's operations and flow of orders for goods/services

• Marketing Plan: Includes pricing, distribution, promotion, and forecasts of sales

• Organizational Plan: Presents the ownership structure, principal shareholders, organizational charts, management team's background, and roles/responsibilities

• Financial Plan: Includes assumptions, pro forma balance sheet, income statement, cash flow projections, sources & use of funds, and breakeven analysis

• Assessment Risk: Identifies potential internal and external risks, strategies to prevent or minimize them, and responses if they occur

• Timetable/Milestones: Lists key steps in the business's timeline, like formal registration, product design, prototype completion, hiring, contracts with suppliers, production, and initial sales & deliveries

• Appendices: Provides supporting data including market research, detailed financial projections, management resumes, and supplier price lists