Business Plan Outline Quiz

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Questions and Answers

Which of the following is NOT a phase of the customer journey outlined?

  • Retention
  • Consideration
  • Awareness
  • Purchase (correct)

Customers need to be aware of your company before they consider making a purchase.

True (A)

What is one marketing channel that can help create awareness among potential customers?

Social media sites

In the consideration phase, customers evaluate ________ before making a purchase decision.

<p>competitors</p> Signup and view all the answers

Match the marketing channels with their corresponding characteristics:

<p>Search engines = Useful for targeted advertising based on searches Billboards = Visual advertising in high-traffic areas Email = Direct communication with potential customers Podcasts = Audio content for engagement with listeners</p> Signup and view all the answers

What is crucial in the consideration phase?

<p>Distinguishing your brand (A)</p> Signup and view all the answers

All marketing channels are equally effective for every target audience.

<p>False (B)</p> Signup and view all the answers

What should a communications strategy outline during the consideration phase?

<p>Important talking points to distinguish from competitors</p> Signup and view all the answers

What is the primary market in a business context?

<p>Customers who are most likely to buy frequently or in high volume (B)</p> Signup and view all the answers

Identifying secondary markets is irrelevant for a business growth strategy.

<p>False (B)</p> Signup and view all the answers

What should be considered when estimating the size of target markets?

<p>The number of potential customers and their likely spending in a given year.</p> Signup and view all the answers

A competitive landscape includes both direct and __________ competitors.

<p>indirect</p> Signup and view all the answers

Which element is NOT highlighted when describing ideal customers?

<p>Income level (D)</p> Signup and view all the answers

Match the following market types to their descriptions:

<p>Primary Market = Group of customers likely to buy at high volume Secondary Market = Group of customers likely to buy occasionally Ideal Customer = Customer that best fits the purchasing profile Competitive Landscape = Overview of direct and indirect competitors</p> Signup and view all the answers

Trade associations play no role in supporting business products or services.

<p>False (B)</p> Signup and view all the answers

What should a business do in relation to opportunities and threats in their industry?

<p>Capitalize on opportunities and handle threats.</p> Signup and view all the answers

What is the purpose of a break-even analysis?

<p>To identify sales goals needed to make a profit (A)</p> Signup and view all the answers

Fixed costs change significantly from month to month.

<p>False (B)</p> Signup and view all the answers

What are the three pieces of information required to perform a break-even analysis?

<p>Fixed costs per month, variable costs per unit, average price per unit.</p> Signup and view all the answers

The _____ statement is more detailed than cash flow projections, breaking down costs into various categories.

<p>Profit and Loss (P&amp;L)</p> Signup and view all the answers

Match the following terms with their definitions:

<p>Fixed costs = Costs that remain stable each month Variable costs = Costs that fluctuate with production volume Average price per unit = The typical amount a customer pays for one unit Cash flow projections = Estimates of future cash inflows and outflows</p> Signup and view all the answers

Which costs are included in variable costs?

<p>Inventory and shipping (B)</p> Signup and view all the answers

Monthly sales must be above the break-even quantity to avoid losing money.

<p>True (A)</p> Signup and view all the answers

What should you compare to demonstrate profitability?

<p>Estimated sales revenue and estimated operating costs.</p> Signup and view all the answers

What does the break-even quantity (BEQ) represent for a business?

<p>The number of units needed to cover costs (D)</p> Signup and view all the answers

P&L statements are unnecessary for businesses that are not yet operational.

<p>False (B)</p> Signup and view all the answers

What should be included in the section regarding prior financing?

<p>Detailed information about existing debt, equity, and other financial arrangements.</p> Signup and view all the answers

The financial need section should outline how much money is needed to __________ or expand the business.

<p>launch</p> Signup and view all the answers

What is the main purpose of creating a commercialization strategy for a new product?

<p>To outline the current status and timeline for marketability (C)</p> Signup and view all the answers

Match the following financial activities with their descriptions:

<p>Equity = Funds raised through ownership shares Debt = Funds borrowed that require repayment Investment = Contributions in exchange for returns Loans = Borrowed capital with interest and repayment terms</p> Signup and view all the answers

Startup costs should be itemized and detailed in the financials section of a business plan.

<p>True (A)</p> Signup and view all the answers

What formula is used to calculate the break-even quantity (BEQ)?

<p>BEQ = FC / (AP - VC)</p> Signup and view all the answers

What is a crucial component of the exit strategy?

<p>How profits will be used after exiting (D)</p> Signup and view all the answers

Any amount of monthly sales above your BEQ should turn into _____ .

<p>profits</p> Signup and view all the answers

An appendix is used to include supporting documentation relevant to the business plan.

<p>True (A)</p> Signup and view all the answers

What factors need to be explained when discussing how finances will be obtained?

<p>Sources of finances, personal contributions, investor compensation, loan terms, and conditions.</p> Signup and view all the answers

Match the financial terms with their definitions:

<p>Startup Costs = Costs associated with launching a business Monthly Costs = Costs needed to operate a business each month Fixed Costs = Costs that do not change with the level of production Variable Costs = Costs that vary with the level of output</p> Signup and view all the answers

Which of the following is NOT a consideration when setting financial objectives?

<p>Choosing a marketing strategy (A)</p> Signup and view all the answers

Additional financing is often needed to grow a business.

<p>True (A)</p> Signup and view all the answers

What can businesses monitor to avoid difficulties associated with growth?

<p>Important milestones</p> Signup and view all the answers

What should be emphasized in a business plan if investors are the audience?

<p>Strong financial highlights (C)</p> Signup and view all the answers

The table of contents in a business plan does not need to follow the exact sections included in the document.

<p>False (B)</p> Signup and view all the answers

Name two components that should be included in the financial section of a business plan.

<p>Startup Costs, Cashflow Projections</p> Signup and view all the answers

A business plan should contain an ______ that summarizes the essential components of the plan.

<p>Executive Summary</p> Signup and view all the answers

Match the sections of a business plan with their descriptions:

<p>Market Analysis = Study of target market and competition Financials = Detailed breakdown of financial needs and projections Management and Operations = Overview of team structure and business processes Marketing and Sales Plan = Strategies for acquiring and retaining customers</p> Signup and view all the answers

Which financial document outlines expected revenues and expenses?

<p>Profit and Loss Statements (D)</p> Signup and view all the answers

SBDC consultants can provide business plan support at no cost.

<p>True (A)</p> Signup and view all the answers

The ______ outlines the anticipated growth and future direction of the business.

<p>Growth and Development</p> Signup and view all the answers

Flashcards

Primary Market

The group of customers most likely to buy your products or services frequently or in large quantities.

Secondary Market

The group of customers who are also likely to buy, but not as often or in as large quantities as your primary market.

Customer Description

Detailed information about your ideal customer, including their characteristics, demographics, and buying habits.

Targeting Geography

The geographic areas where your target customers are located. This includes any limitations on where you can reach them.

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Direct Competitors

Businesses offering products or services directly competing with yours, meaning they offer the same or very similar things.

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Indirect Competitors

Businesses offering similar or alternative products or services that could still be considered competition.

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Awareness Phase

The stage where potential customers become aware of your business for the first time.

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Awareness Marketing Channels

Marketing channels and platforms used to reach potential customers.

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Consideration Phase

The stage where customers compare your business with competitors.

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Talking Points for Consideration Phase

Key features and benefits that differentiate your business from competitors.

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Brand Identity

The overall image, personality, and values projected by your business.

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Understanding Customer Needs

Understanding customer needs and how your business fulfills them.

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Communications Strategy

The process of influencing customer choices through marketing and advertising.

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Marketing and Advertising Materials

Marketing materials that communicate information about your business.

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Startup Costs

The amount of money you need to start your business, including initial expenses like equipment, inventory, and marketing.

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Monthly Costs

The ongoing costs of running your business each month, including rent, utilities, and salaries.

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Break-Even Point

The point at which your revenue equals your total expenses, meaning you're not making a profit but not losing money either.

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Fixed Costs

Expenses that remain constant regardless of how much you sell or produce, such as rent or salaries.

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Variable Costs

Expenses that change based on your sales or production volume, such as raw materials or commissions.

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Commercialization Strategy

A detailed plan that outlines how you will bring a new product or service to market, including its development, testing, pricing, and launch strategy.

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Profitability Analysis

The process of figuring out how many units you need to sell or services you need to provide to cover your costs and start making a profit.

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Financial Projections

Detailed financial statements that show your company's financial performance and position over a period of time, such as income statements and balance sheets.

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Average Price per Unit

The price a customer pays for one unit of your product or service.

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Break-Even Analysis

A calculation that determines the required sales volume to cover all costs and break even with no profit or loss.

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Monthly Cash Flow Projections

A projection showing the estimated money coming into your business through sales compared to the estimated costs of operating your business over a period of 3-5 years.

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Profit and Loss (P&L) Statement

A financial statement detailing all costs by category, like sales, operating expenses, etc., to analyze business performance.

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Financial Assumptions

Explanations behind the estimations used in the cash flow projections, including the methods and assumptions.

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Sales Dip Below BEQ

Sales figures that fall below the break-even point, resulting in financial losses for the business.

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Break-Even Quantity (BEQ)

The number of units you need to sell each month to cover your costs. This is essentially the point where your revenue matches your expenses.

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Prior Financing

Any existing debt, equity, or other financial arrangements that are not part of your current business plan but might impact your financials.

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Financial Need

The amount of finances needed to launch or expand your business, including the sources of funding and how each source will be used.

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Exit Strategy

The strategy for how profits will be used, whether you plan to sell the business, inherit it, or extract funds in another way.

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Appendices

Supporting documentation that provides detailed information and is referred to within the main business plan.

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Financing Section

A section of the business plan that explains how you plan to get the finances needed for your company.

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Customer Description Section

A section of the business plan that describes the target audience for your products or services and their characteristics.

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Executive Summary

A concise overview of your business plan, highlighting key information like your target market, products/services, and financial projections.

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Market Analysis

A detailed analysis of your industry, including its size, trends, competitive landscape, and growth potential.

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Marketing and Sales Plan

Outlining how you plan to reach your target market, including advertising strategies, pricing, and sales channels.

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Management and Operations

Explaining your business operations, including staffing, production processes, and supply chain management.

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Financials

Detailed breakdown of your startup costs, monthly expenses, and sales projections.

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Growth and Development

A roadmap for your business's future growth, outlining expansion plans, new product development, and strategic partnerships.

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Study Notes

Business Plan Outline

  • A business plan tells a compelling story about the business, goals, market, and funding needs.
  • Plan sections should be interesting to the reader, especially if the plan is for funding.
  • Create a cover sheet and table of contents after drafting the major sections.
  • Every plan should include the following major sections:

Section 1: Company Introduction and Description

  • Introduce and describe the company, answering questions like:
    • How and why was the company formed?
    • How long has the company been operating?
    • Where is the company located?
    • What is the company's legal structure?
  • Include elements like:
    • Company capabilities
    • Location and operating hours
    • Product/service description
    • Development status (if applicable)
    • Mission, vision, and values
    • Intellectual property (patents, copyrights, etc.)
    • Commercialization strategies (if applicable)
    • SWOT analysis (strengths, weaknesses, opportunities, threats)

Section 2: Market Analysis

  • Include a wide range of information gathered in earlier planning stages.
  • Consider breaking down the analysis into sections like:

Industry

  • Describe the industry, explaining how your company will take advantage of opportunities.
  • Demonstrate realistic sales projections by showing industry growth, sales figures, customer numbers, and profit trends.
  • Analyze if any industry segments are growing faster than others and how your company can leverage that.

Market

  • Describe the primary and secondary markets.
  • Primary market: customers who frequently purchase at high volumes
  • Secondary market: customers who purchase less frequently.
  • Describe the primary markets in terms of attributes, demographics, and buying behavior.
  • Explain how the product/service addresses their needs/problems.
  • Estimate the size of target markets (number of customers and spending potential), and predict growth rates.

Customers

  • Describe the ideal customer, including attributes and demographics.
  • Explain how the selling approach will appeal to those customer segments.

Competition

  • Describe the competitive landscape (direct and indirect competitors).
  • Answer questions like:
    • How much of the market do competitors hold?
    • Who has the largest market share, and what are their strengths and weaknesses?
    • What gives the company a competitive advantage?
  • Include competitor analysis (strengths, weaknesses, market share).

Section 3: Management and Operations

  • Focus on how the business will be operated.
  • Include details about:
    • Customer satisfaction
    • Staff roles and responsibilities
    • Company growth strategy
  • Key areas within the management and operations plan include:
    • Human resources
    • Operations, including processes, decision-making procedures, and customer satisfaction.
    • Growth and development plans.

Section 4: Financials

  • Outline the financial goals, projections, and funding sources.
  • Include:
    • Startup costs, monthly operating expenses.
    • Sales estimates and revenue projections.
    • Break-even analysis to determine required sales for profitability.
    • Monthly cash flow projections (for 3-5 years).
    • Financial assumptions and explanations.
    • Profit and loss statements (if applicable).
  • Provide prior financing information (if applicable).
  • Describe financial need and how to meet those needs (loans, investments, personal contributions).
  • Outline exit strategy.

Section 5: Appendices

  • Include supporting documents not fitting neatly into other sections.
  • Examples:
    • Resumes of individuals mentioned
    • Owner information
    • Income tax forms
    • Letters of recommendation
    • Purchase orders
    • Market research
    • Site plans
    • Contracts
    • Other supporting documents.

Final Touches:

  • Include financial goals, projections, and funding sources (monthly costs, fixed vs. variable).
  • Detail how many products/services need to be sold to break even or make a profit.
  • Include a cover page with business details (name, contact info, logo, website).
  • Include an executive summary that provides a high-level overview of the plan, including the primary purpose.
  • Include a table of contents with page numbers for easy navigation.

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