Ch 3: Business oppurtunities
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Questions and Answers

What does a SWOT analysis evaluate?

  • Market trends in the industry
  • Consumer behavior towards a product
  • Internal characteristics of a business (correct)
  • The financial status of a project

Which step is crucial when conducting research involving human subjects?

  • Identifying gaps in the market
  • Obtaining clear consent (correct)
  • Testing the questionnaire
  • Approaching research professionally

In a SWOT analysis, what do 'Weaknesses' refer to?

  • External chances to improve performance
  • External elements that can cause trouble
  • Characteristics that give a project an advantage
  • Characteristics that place the business at a disadvantage (correct)

What should entrepreneurs do to tap into business opportunities effectively?

<p>Assess product/service feasibility (D)</p> Signup and view all the answers

What is an important consideration when designing a questionnaire for research?

<p>Ensuring questions are clear and concise (B)</p> Signup and view all the answers

Why is it essential to pilot test a questionnaire?

<p>To ensure clarity and effectiveness in data gathering (D)</p> Signup and view all the answers

What is the primary purpose of observing consumer behaviors in research?

<p>To capture unbiased behaviors (C)</p> Signup and view all the answers

How can entrepreneurs differentiate their offerings from competitors?

<p>By understanding who their customers are (D)</p> Signup and view all the answers

What is necessary when conducting research in corporate settings?

<p>Scheduling and adhering to appointments professionally (C)</p> Signup and view all the answers

What should entrepreneurs do before entering new markets or expanding within existing ones?

<p>Determine the target market and assess product/service feasibility (B)</p> Signup and view all the answers

What is the primary purpose of research in identifying business opportunities?

<p>To understand customer preferences (C)</p> Signup and view all the answers

What factors does the development of a research instrument aim to gather data about?

<p>Potential market, customer satisfaction, geographical positioning (A)</p> Signup and view all the answers

Which of the following is an example of primary data?

<p>Direct surveys conducted by researchers (D)</p> Signup and view all the answers

What is secondary data in the context of researching business opportunities?

<p>Data previously collected by other entities (A)</p> Signup and view all the answers

What are the common aspects of customer preferences that research questions often include?

<p>Product type, timing, location, and method of delivery (A)</p> Signup and view all the answers

Which of the following is the main purpose of evaluating potential markets?

<p>To determine market size (D)</p> Signup and view all the answers

What is the importance of understanding community demography and average income levels?

<p>To determine the feasibility of new businesses (C)</p> Signup and view all the answers

Which of the following is a common source of secondary data?

<p>Government agencies (D)</p> Signup and view all the answers

What is the main purpose of gathering data on customer satisfaction levels?

<p>To evaluate existing offerings (C)</p> Signup and view all the answers

What is the purpose of gathering data on geographical positioning for potential new businesses?

<p>To identify potential markets (C)</p> Signup and view all the answers

What should entrepreneurs do to effectively tap into business opportunities according to the text?

<p>Identify gaps in the market and assess product/service feasibility. (B)</p> Signup and view all the answers

In the context of SWOT analysis, what do 'Threats' refer to?

<p>External elements that could cause trouble for the business. (D)</p> Signup and view all the answers

Why is it important to test a sample for bias in research?

<p>To avoid skewing the sample towards any particular group. (B)</p> Signup and view all the answers

What is a key step in the research process for entrepreneurs when conducting interviews?

<p>Designing the questionnaire and testing its effectiveness. (B)</p> Signup and view all the answers

When conducting research involving human subjects, what ethical standard must be adhered to regarding consent?

<p>Consent must be obtained even when sensitive data is not involved. (D)</p> Signup and view all the answers

Which factor should entrepreneurs focus on when identifying business opportunities to differentiate their offerings from competitors?

<p>Analyzing market competition and identifying potential suppliers. (B)</p> Signup and view all the answers

What should entrepreneurs consider before entering new markets or expanding within existing ones?

<p>Determining target market characteristics and competition analysis. (B)</p> Signup and view all the answers

What is an essential element of professional behavior when conducting research in corporate settings?

<p>Scheduling and adhering to appointments with research participants. (D)</p> Signup and view all the answers

What is the primary purpose of pilot testing a questionnaire in research?

<p>To ensure clarity and effectiveness in data gathering. (B)</p> Signup and view all the answers

In a SWOT analysis, what does 'Strengths' refer to?

<p>Characteristics of the business that give it an advantage over others. (D)</p> Signup and view all the answers

What type of data is collected by observing consumer behaviors in a research setting?

<p>Primary data (D)</p> Signup and view all the answers

What is the main purpose of gathering data on community demography and average income levels in a research context?

<p>To understand the influence on purchasing power (B)</p> Signup and view all the answers

Which of the following is an example of secondary data sources when conducting research for business opportunities?

<p>Government agencies (D)</p> Signup and view all the answers

What is the purpose of clarifying the information needed before deploying any research tool?

<p>To ensure research questions are well-defined (A)</p> Signup and view all the answers

Which of the following is NOT a common aspect of customer preferences that research questions often include?

<p>Company size (D)</p> Signup and view all the answers

What is the main purpose of gathering data on geographical positioning for potential new businesses?

<p>To evaluate market potential (D)</p> Signup and view all the answers

What should entrepreneurs do to effectively differentiate their offerings from competitors?

<p>Gathering primary and secondary data (C)</p> Signup and view all the answers

What is an essential consideration when designing a questionnaire for research purposes?

<p>Ensuring questionnaire validity and reliability (A)</p> Signup and view all the answers

What is the importance of understanding potential market size when evaluating business opportunities?

<p>To evaluate market demand (D)</p> Signup and view all the answers

What is the primary purpose of research in identifying business opportunities?

<p>To evaluate market demand (B)</p> Signup and view all the answers

What is the main purpose of identifying gaps in the market when evaluating business opportunities?

<p>To determine where customer needs are not being met (A)</p> Signup and view all the answers

What is a crucial consideration to differentiate offerings from competitors when identifying business opportunities?

<p>Understanding customer needs (D)</p> Signup and view all the answers

In a SWOT analysis, what do 'Opportunities' refer to?

<p>External chances to improve performance in the environment (A)</p> Signup and view all the answers

Why is it essential for entrepreneurs to identify potential suppliers when evaluating business opportunities?

<p>For raw materials or other necessary services (C)</p> Signup and view all the answers

What should entrepreneurs focus on to effectively differentiate their offerings from competitors?

<p>Understanding customer needs (D)</p> Signup and view all the answers

What is the primary purpose of conducting interviews in the research process for entrepreneurs?

<p>Obtaining information based on face-to-face or other methods (C)</p> Signup and view all the answers

'Weaknesses' in a SWOT analysis refer to what characteristics?

<p>Characteristics that place the business at a disadvantage relative to others (A)</p> Signup and view all the answers

'Threats' in a SWOT analysis are related to what external factor?

<p>External elements that could cause trouble for the business or project (D)</p> Signup and view all the answers

What should entrepreneurs do to effectively tap into business opportunities according to the text?

<p>Understand customer needs &amp; analyze competition (A)</p> Signup and view all the answers

What is the primary purpose of analyzing the competition when identifying business opportunities?

<p>To strategize on standing out from other businesses. (D)</p> Signup and view all the answers

Which of the following research methods would be most effective for understanding community demography and average income levels?

<p>Secondary data analysis (A)</p> Signup and view all the answers

When designing a research instrument, which of the following factors is NOT a primary consideration?

<p>Competitor's market share (B)</p> Signup and view all the answers

Which of the following is NOT a common aspect of customer preferences that research questions often include?

<p>Competitor's pricing strategy (B)</p> Signup and view all the answers

Which of the following is a key step in the research process for entrepreneurs when conducting interviews?

<p>Using open-ended questions (D)</p> Signup and view all the answers

Which of the following is the main purpose of evaluating potential markets?

<p>Identifying gaps in the market (A)</p> Signup and view all the answers

Which of the following is an essential consideration when designing a questionnaire for research purposes?

<p>Ensuring the questions are clear and concise (C)</p> Signup and view all the answers

Which of the following is NOT an ethical standard when conducting research involving human subjects?

<p>Disregarding participants' comfort (A)</p> Signup and view all the answers

Which of the following is an example of primary data?

<p>Direct surveys conducted by an entrepreneur (B)</p> Signup and view all the answers

Which of the following is the primary purpose of gathering data on community demography and average income levels in a research context?

<p>Understanding purchasing power (B)</p> Signup and view all the answers

Which of the following is NOT a common source of secondary data?

<p>Direct surveys conducted by an entrepreneur (C)</p> Signup and view all the answers

What is the primary focus of research questions related to customer preferences?

<p>Preferred service or product locations (D)</p> Signup and view all the answers

Which of the following is a characteristic of primary data?

<p>Direct surveys conducted by the entrepreneur (D)</p> Signup and view all the answers

When developing a research instrument, what does the design aim to gather comprehensive data about?

<p>Geographical positioning for new businesses (D)</p> Signup and view all the answers

What distinguishes secondary data from primary data in a research context?

<p>It's information previously collected by other entities (A)</p> Signup and view all the answers

Why is it crucial for businesses to clarify the required information before deploying any research tool?

<p>To identify the exact information needed for effective decision-making (C)</p> Signup and view all the answers

What is the primary importance of understanding potential suppliers for entrepreneurs when evaluating business opportunities?

<p>To ensure a continuous supply of necessary resources (B)</p> Signup and view all the answers

In the context of research, what is the primary purpose of pilot testing a questionnaire?

<p>To refine question clarity and data gathering effectiveness (D)</p> Signup and view all the answers

When conducting a SWOT analysis, what do 'Weaknesses' primarily refer to?

<p>Characteristics that place the business at a disadvantage relative to others (A)</p> Signup and view all the answers

In effective research, why is it essential to avoid bias when selecting a sample?

<p>To prevent skewed results that misrepresent the population (A)</p> Signup and view all the answers

What ethical standard must be adhered to regarding confidentiality when conducting research involving human subjects?

<p>Guaranteeing that personal information is kept confidential (A)</p> Signup and view all the answers

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