Business Model Chapter 7
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Questions and Answers

What are the two primary sides of the Business Model Framework?

  • Customer-Centric and Competitor-Centric
  • Financial and Operational
  • Product-Centric and Service-Centric
  • Market-Centric and Company-Centric (correct)
  • Which aspect is NOT part of assessing the business model?

  • Conducting the Analysis
  • Analyzing the Risk of Business Model Stagnation
  • Identifying Trends (correct)
  • Critical Insights Relating to Business Model
  • What does building advantage into the business model primarily focus on?

  • Enhancing customer service
  • Generating competitive edges (correct)
  • Expanding market reach
  • Reducing operational costs
  • Which of the following is a core way of building advantage into the business model?

    <p>Product differentiation</p> Signup and view all the answers

    What does 'business model stagnation' refer to?

    <p>A lack of innovation within the business model</p> Signup and view all the answers

    Which is NOT a potential area for sustainable advantage?

    <p>Excessive cost-cutting</p> Signup and view all the answers

    Which term best describes a successful business model?

    <p>Dynamic and adaptable</p> Signup and view all the answers

    What is a critical insight regarding business models?

    <p>They require constant review and adaptation</p> Signup and view all the answers

    What are the two primary sides of a business model?

    <p>Market-centric and Company-centric</p> Signup and view all the answers

    Which approach did Amazon utilize to change the retail landscape?

    <p>Omnichannel approach</p> Signup and view all the answers

    Which of the following is NOT a characteristic of active inertia?

    <p>Adaptability to change</p> Signup and view all the answers

    What is one of the key components for determining the effectiveness of a business model?

    <p>Customer satisfaction</p> Signup and view all the answers

    What does the term 'Freemium to premium' refer to in Spotify's business model?

    <p>Offering free services with an upsell to premium features</p> Signup and view all the answers

    Which factor is NOT a risk of business model stagnation?

    <p>High market demand</p> Signup and view all the answers

    What does the company-centric side of the business model encompass?

    <p>Partnerships and resources</p> Signup and view all the answers

    What critical insight can be derived from business model analysis?

    <p>Understanding market trends is crucial</p> Signup and view all the answers

    What is a potential outcome of not adapting to technology changes within a business model?

    <p>Risk of stagnation</p> Signup and view all the answers

    Which of the following best describes 'value logic' in a business model?

    <p>Understanding how to generate value for customers</p> Signup and view all the answers

    What is the primary focus of a market-centric business model?

    <p>Assessing market opportunities</p> Signup and view all the answers

    Which of the following is a significant risk of outdating a business model?

    <p>Consumer dissatisfaction</p> Signup and view all the answers

    What is one of the objectives when assessing a business model's effectiveness?

    <p>Evaluate alignment with external trends</p> Signup and view all the answers

    Study Notes

    Chapter 7: Framing the Business Model

    • This chapter focuses on business model development and application.
    • Key learning objectives include understanding business model components, evaluating effectiveness, recognizing risks of stagnation within a model, and building advantage.

    Business Model Composition

    • A business model is composed of several key elements:
      • Customer Value Proposition: Effective, reliable, and affordable solutions.
      • Critical Resources: People, assets, capital, technology, and brand.
      • Culture, Structure, and Mgmt. Systems: Internal processes and organizational structure.
      • Critical Processes: Repeatable, scalable, and sustainable procedures.
      • Profit Formula: Revenue model, cost structure, target margins, and resource velocity.

    Business Model Composition, 2

    • Market-centric side: Assessing market opportunities, and communicating a market position.
    • Company-centric side (business system): Activities necessary for developing and delivering products/services to the market.
      • Resources required
      • Partners involved

    Business Model Overview

    • Presents a holistic view of a business model.
    • Company-centric analysis:
      • Key Partners (forward/backward/ecosystem)
      • Key Activities (value chain)
      • Key Resources (composition and velocity)
    • Market-centric analysis:
      • Positioning (Value proposition, customer relationships)
      • Available customer segments (primary/secondary, size, penetration potential)
      • Opportunity assessment (revenue models, volume, scope, etc.)
    • Underlying cost model: Cost structure, cost drivers, scalability potential, break-even point (BEP), etc.

    Business Model in Action - Amazon

    • Amazon changed the retail landscape, disrupting traditional brick-and-mortar stores.
    • An omnichannel approach and a customer-centric approach were key in achieving success.

    Assessing the Business Model

    • Analyze various factors (Macro-economic forces, Societal Forces, Market Forces, Industry Forces) that influence a business.
    • Evaluate the current business system and model.
    • Identify profitability and growth.
    • Evaluate profitability and growth, and assess the business system/model.
      • Business Systems evaluation includes elements such as:
        • Maintain
        • Build upon
        • Rejuvenate
        • Reinvent

    Conducting the Analysis

    • Analyze business logic, market logic, risk logic, and value logic to gain a complete business model evaluation.

    Value Logic Example

    • Add: Renewable energy opportunities, manufacturing investment, etc.
    • Enhance: Gas-fired power, medical scanners, etc.
    • Maintain: Existing operations
    • Remove: Eliminate assets (or debt) like GE Capital

    Business IN ACTION - Spotify

    • Spotify's "freemium" approach (free with premium options) increased customer acquisition.
    • Spotify had significant revenue growth, but struggled with profit margins
    • New rules for ARPU (average revenue per user) need to be implemented to improve profits.

    The Risk of Business Model Stagnation

    • Active inertia (being stuck in current ways)
    • Ignoring new entrants
    • Outdated customer perspectives
    • Focusing solely on cost reduction as the profit improvement method
    • Complacency about technological advancements
    • Changing consumer behavior

    Core Business Model Outcomes

    • These are the desired outcomes of the business model.
      • Target Market
      • Customer Needs
      • Solution Fit
      • Key Value Deliverd
    • Understanding competitor identification, uniqueness, differentiation, and imitation of products/services is part of developing a business model.

    Potential Areas for Sustainable Advantage

    • Management Systems: Portfolio management, mergers and acquisitions (M&A), business unit strategies, talent relations, culture, PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis.
    • Operating Capabilities: Supply chain logistics, production, "go-to-market" capabilities, and customer relationships.
    • Proprietary Assets: Tangible assets, scale, technology, brand, and locked-in customer networks.

    The Apple Advantage

    • Apple's revenue and profit graph (over time) show sales growth, correlating with the release of notable products (iPhone, iPad, iPod, Apple Watch).

    Management Reflection - Successful Business Models

    • Execution Test: Matching strategic priorities with core business activities (key pivots).
    • This process helps determine where resources should be allocated (capital, time, talent, and other resources) for success.
    • This process helps determine prioritization.

    Chapter Summary

    • The business model framework, covering market, company, and holistic business models are key to achieving success
    • Assessing the business model requires detailed analysis.
    • Core ways to build advantages (using management strategies) is an integral aspect of successful businesses.

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    Description

    This quiz explores Chapter 7 on framing business models. It covers essential components like customer value proposition, critical resources, and profit formula. Understanding these concepts is vital for effective business strategy development.

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