Business Markets and Buyer Decision Making Quiz

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5 Questions

What do the acquisitions of Mail Boxes Etc. and Kinko’s, Inc. by UPS and FedEx illustrate?

Different types of value for small businesses

What is the key factor that creates lasting relationships with customers in the given example?

Extended decision making after initial service usage

What must FedEx Kinko’s and The UPS Stores focus on, post-sale, to maintain customer satisfaction?

Adapting post-sale service

How do the concepts of relationships, value, and buyer decision making function in business markets compared to consumer markets?

In very different ways

What is the potential impact of the combination of shipping with copying and other office and graphics services by FedEx on small businesses?

Creating a different kind of value

Test your knowledge of business markets and buyer decision making with this quiz. Explore the differences between business and consumer markets using real-world examples such as the acquisitions of Mail Boxes Etc. and Kinko’s, Inc. by UPS and FedEx.

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