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Questions and Answers
What do the acquisitions of Mail Boxes Etc. and Kinko’s, Inc. by UPS and FedEx illustrate?
What do the acquisitions of Mail Boxes Etc. and Kinko’s, Inc. by UPS and FedEx illustrate?
- No impact on small businesses
- Different types of value for small businesses (correct)
- Similar types of value for small businesses
- Decrease in value for small businesses
What is the key factor that creates lasting relationships with customers in the given example?
What is the key factor that creates lasting relationships with customers in the given example?
- Brand recognition
- Convenience of services
- Discounts and promotions
- Extended decision making after initial service usage (correct)
What must FedEx Kinko’s and The UPS Stores focus on, post-sale, to maintain customer satisfaction?
What must FedEx Kinko’s and The UPS Stores focus on, post-sale, to maintain customer satisfaction?
- Expanding their range of services
- Increasing advertising
- Adapting post-sale service (correct)
- Lowering prices
How do the concepts of relationships, value, and buyer decision making function in business markets compared to consumer markets?
How do the concepts of relationships, value, and buyer decision making function in business markets compared to consumer markets?
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What is the potential impact of the combination of shipping with copying and other office and graphics services by FedEx on small businesses?
What is the potential impact of the combination of shipping with copying and other office and graphics services by FedEx on small businesses?
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