Business Markets and Buyer Decision Making Quiz
5 Questions
2 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What do the acquisitions of Mail Boxes Etc. and Kinko’s, Inc. by UPS and FedEx illustrate?

  • No impact on small businesses
  • Different types of value for small businesses (correct)
  • Similar types of value for small businesses
  • Decrease in value for small businesses

    • What is the key factor that creates lasting relationships with customers in the given example?

  • Brand recognition
  • Convenience of services
  • Discounts and promotions
  • Extended decision making after initial service usage (correct)

    • What must FedEx Kinko’s and The UPS Stores focus on, post-sale, to maintain customer satisfaction?

  • Expanding their range of services
  • Increasing advertising
  • Adapting post-sale service (correct)
  • Lowering prices

    • How do the concepts of relationships, value, and buyer decision making function in business markets compared to consumer markets?

    <p>In very different ways</p> Signup and view all the answers

    What is the potential impact of the combination of shipping with copying and other office and graphics services by FedEx on small businesses?

    <p>Creating a different kind of value</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser